# Sultan Rui

> Sultan Rui is a startup investor at Lunar Capital. See 0 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lunar Capital](https://shizune.co/investors/profile/lunar-capital)
- Last updated: Aug 2026

Sultan Rui is a startup investor at Lunar Capital. Sultan Rui, partner of Yunyue Investment, established Yunyue Investment and its three holding subsidiaries in 1999, Palm Linktone (NASDAQ: LTON), Shanghai Jieyin (acquired in 2013), and Insco Technology (in 2013). acquired in 2005). Sultan has more than 20 years of experience in private equity investment in China. He is a member of Yunyue'sinvestment and finance team and serves as a director of several Yunyue companies. He is widely regarded as one of the most successful foreign entrepreneurs in China. Sultan Rui worked at Goldman Sachs until he came to Shanghai in 1999. He graduated from Harvard University.

## About Lunar Capital

VC Fund · Shanghai, China

Lunar is a Shanghai-based private equity investment manager in buyouts of middle-market consumer businesses in China. Lunar invests where the power of the Chinese consumer is driving explosive growth in demand for higher quality, mass-market premium products, and services. Lunar builds platforms through buyouts, bolt-on acquisitions, and addinginnovative expertise to create the brands, services, and experiences that Chinese customers want.Lunar has completed more than 20 buyouts, leveraging its unique industry expertise to build businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach.Lunar companies include Little Star, one of China’s most successful baby- and kids-related businesses, which controls China’s largest online and offline babywear brand. Lunar has also built Castle Snacks into a group comprising leading snack food brands and a growing e-commerce sales operation. Previous Lunar companies included Linktone, a group of early leaders in mobile value-added services, commerce, and payments.

2 contacts available at Lunar Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Ming Yi | Partner | https://shizune.co/investors/profile/ming-yi-c6d2 |
| Sultan Rui | Founder & Partner | https://shizune.co/investors/profile/sultan-rui |

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