# Sterling Equities

> Sterling Equities is a VC fund in New York backing Pet and Video. See 7 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 7
- Last investment: Jun 2022
- Lead investor: 14%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/sterling-equities/about/
- Website: http://www.sterlingequities.com/

Sterling Equities is a family-run group of companies that include The NY Mets, Brooklyn Cyclones, PE, VC and several Real Estate Ventures

## Contacts

5 contacts available for Sterling Equities. Shizune tracks 3 team members at Sterling Equities. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/sterling-equities?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.1M–$2.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Pet | 1 | 14% |
| Video | 1 | 14% |
| Retail | 1 | 14% |
| Sports | 1 | 14% |
| Fashion | 1 | 14% |

28 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 6 | 86% |
| Series B | 1 | 14% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Fred Wilpon | Co-Founder | 0 | https://shizune.co/investors/profile/fred-wilpon-a1f6 |
| Mark Peskin | CFO | 0 | https://shizune.co/investors/profile/mark-peskin-cb6a |
| Saul Katz | Co-Founder | 0 | https://shizune.co/investors/profile/saul-katz |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Moonwalk | Wallet-as-a-Service Platform | $2.5M | Seed | Jun 26, 2022 | https://www.moonwalk.com |
| Rad | Littlstar is a consumer streaming subscription delivering live and on-demand ESports, Music, Comedy, and Sports, from companies like NBCU, Warner, Whistle, Showtime, New Form, Law & Crime, and Sliver.TV. Littlstar's unique brand of edgy content for Millennial and Gen Z audiences coupled with the ability to watch your own content makes itthe hub for next generation viewers. The platform delivers a broad range of content experiences, with 2D, 3D, 4K, Live, 360° / 180° VR, and traditional video on its premium app. In addition, viewers can earn rewards points and become peers in the network powered by Littlstar's blockchain and P2P networking technology. | $1.1M | Seed | Jun 01, 2015 | https://rad.live |
| Paintzen | Paintzen was founded to simplify painting: a process that can be time-consuming and a hassle. We want to handle the work for you, offering you time and peace of mind. Our quick and simple quoting method combined with our large network of experienced painters help us complete various paint projects across the country. Our dedicated projectmanagement team is here to guide you from color selection through coordinating touch-ups after your project is complete. We believe that something as simple as a coat of paint can uncover the beauty that already exists within your space. | $1.8M | Seed | Oct 16, 2014 | http://www.paintzen.com |
| The Dodo | The Dodo is a digital media company devoted to animals. Part news, part entertainment, part advocacy, The Dodo aims to be the definitive online community for people who love animals. | $2M | Seed | Jan 14, 2014 | http://thedodo.com |
| ED01 | ED01 (formerly Edition01) is a product development and distribution platform that's changing how brands, designers and retailers work together. ED01 develops limited edition collection and launches new product categories for a fast growing client-network of designers, brands, celebrity figures and retailers. ED01 then wholesales thecollection to a growing list of international retailers.ED01.com: As the E-Commerce Destination for Design Collaborations, ED01 offers powerful branding and distribution opportunities. |  | Seed | May 01, 2011 | http://www.ed01.com |
| Sportvision | Sportvision, Inc. is the premier innovator of sports and entertainment products for fans, media and marketers. Sportvision is a privately held corporation whose solutions have enhanced experiences for fans, media and marketing partners of the NFL, NBA, NASCAR, NHL, PGA TOUR, LPGA Tour, Major League Baseball, NCAA football and basketball, WTA,Major League Soccer and other sporting events on-air and online. The company has captured ten Emmy Awards for its products, including three for its signature broadcast enhancements, the iconic virtual yellow 1st & Ten® line and K-Zone™. We were voted one of the World’s Top 50 Most Innovative Companies in 2010 by Fast Company. | $9.3M | Series B | Jul 14, 1999 | http://www.sportvision.com |
| Electrolyte Boost | Electrolyte Boost is a healthcare products company that offers electrolytes without water for energy drinks. |  | Seed |  | https://electrolyteboost.com/ |

7 of 7 investments shown.

## Co-investors
- [Sterling.VC](https://shizune.co/investors/profile/sterlingvc) — VC Fund, 2 deals together
- [AngelPad](https://shizune.co/investors/profile/angelpad) — VC Fund, 1 deal together
- [Bay Partners](https://shizune.co/investors/profile/bay-partners) — VC Fund, 1 deal together
- [Boxee](https://shizune.co/investors/profile/boxee) — VC Fund, 1 deal together
- [Disney Accelerator](https://shizune.co/investors/profile/disney-accelerator) — VC Fund, 1 deal together
- [Expansion Venture Capital](https://shizune.co/investors/profile/expansion-venture-capital) — VC Fund, 1 deal together

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## FAQ

### What does Sterling Equities invest in?

Sterling Equities invests primarily in Pet, Video and Retail startups, most often at Seed and Series B stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Sterling Equities's check size?

Sterling Equities typically joins rounds of $1.1M–$2.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sterling Equities participates in.

### How do I contact Sterling Equities?

Public channels for Sterling Equities include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Sterling Equities?

The team at Sterling Equities includes Fred Wilpon (Co-Founder), Mark Peskin (CFO) and Saul Katz (Co-Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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