Sports Investment Partners
VC Fund
London, United Kingdom
Sports Investment Partners is a VC fund in London focused on Sports and Digital Media. Sports Investment Partners (SIP) is focused purely on driving investment and growth in the sports industry. SIP takes an “operating leverage” approach, proactively seeking opportunities which allow it to leverage its significant experience and track record of success in sport and business.SIP’s objective is to enable and accelerate growth andoptimise its investee companies’ market position and potential. They work closely with financial investors and are highly selective in the company they keep.They are not a fund and should not be confused as such. They work on the behalf of investors to maximise the commercial opportunity that exists in the wider sports and entertainment industry.They find that the backers they work are most likely to back businesses that are profitable (or at least can demonstrate they will be shortly), have a strong management team and are looking for capital to take the next step in their growth journey. Alongside these institutional investors, they look at companies headquartered in Western Europe, although with global reach, worth between £10m-£200m.
- Total investments:
- 5
- Last investment:
- Lead investor:
- 20%
Last updated:
For AI agents: llms.txt
Industries Sports Investment Partners invests in
Stages Sports Investment Partners invests in
Countries Sports Investment Partners invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Martin Broughton
|
|||
Michael Broughton
|
|||
Investment Focus
Industry
- Sports 2 (40%)
- Digital Media 2 (40%)
- SaaS 1 (20%)
- Events 1 (20%)
- Fitness 1 (20%)
Stage
- Series B 2 (40%)
- Venture - Series Unknown 2 (40%)
- Private Equity 1 (20%)
Country
- United Kingdom 4 (80%)
- United States 1 (20%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Martin Broughton
Co-Founder and Partner
|
Co-Founder and Partner | Total investments: 0 | Find email | |
|
Michael Broughton
Managing Partner
|
Managing Partner | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Player LENS
|
Player LENS is a global football industry resource, bringing equal opportunity to all clubs by injecting volume, knowledge and execution solutions to the player transfer and loan market in an efficient, effective and harmonious manner. Player LENS brings a technological solution to the football industry to facilitate the movement of players in thetransfer and loan market. Player LENS delivers a first class solution and ground-breaking platform to empower and service football clubs to control player movements across all global professional league structures. Accessible on a desktop, tablets and phone applications, Player LENS offers football clubs a cutting edge solution for placing and searching players for transfers An intuitive, user-friendly interface provides a smooth, wireless solution. Client confidentiality is vital. The Player LENS database is protected by secure log in, data integrity and AES encryption. The exchange, powered by Opta, is data-rich with regard to all professional players globally. In addition to supporting the exchange's functional capabilities, performance data from Opta, both current and historic, and video content from our partners Scout 7 is made available to clubs to assess the available talent | $500K / Venture - Series Unknown / Nov 27, 2017 | |
Rabble
|
Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game. | Venture - Series Unknown / Nov 07, 2017 | |
Supponor
|
Supponor is an innovative sports media and technology company whose DBRLive technology is revolutionizing perimeter advertising in sports. We replace traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical in every way – but withpitch-side advertisements relevant to them.There are three core elements to what Supponor does:• We manage and operate DBRLive, a technically innovative and operationally robust media platform which integrates with live broadcasts • We create new value for rights holders by enhancing and acquiring packages of their perimeter billboard inventory • We deliver marketing opportunities to brands around the world looking to engage specific sports audiences with relevant marketingSupponor’s headquarters are in the UK, and our operations teams are continually on the road, working with local partners as specialists at live sporting events across the globe.Supponor’s highly skilled software engineers in the research and development team in Espoo, Finland, work constantly to refine and further develop the technology underpinning DBRLive, pushing boundaries to create new value for our clients and partners.Supponor is a privately-held company, owned by management, private investors and VC funds – Sports Investment Partners, Northzone, and Conor. | $10.3M / Series B / Apr 29, 2016 | |
Umbel
|
Umbel is a data management platform that empowers sports and entertainment companies to drive revenue with their most valuable asset—data. The platform keeps audiences engaged by offering audience insights, teams, venues, and brands throughout the entire event, enabling companies to increase engagement, revenue, and fan loyalty. | $25M / Series B / Nov 18, 2015 | |
Arena Events Group
|
Arena Events Group plc specialises in complete overlay design and management solutions, creating bespoke temporary venues for sports and cultural events across the globe. | $21.6M / Private Equity / Feb 14, 2012 |
Co-Investors
Align Capital Partners
1 deal together
Cielo Private Equity
1 deal together
Conor Venture Partners
1 deal together
MML Capital Partners
1 deal together
Northzone
1 deal together
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FAQ
What does Sports Investment Partners invest in?
Sports Investment Partners invests primarily in Sports, Digital Media and SaaS startups, most often at Series B and Venture - Series Unknown stage. Most of the 5 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Sports Investment Partners?
Public channels for Sports Investment Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Sports Investment Partners?
The team at Sports Investment Partners includes Martin Broughton (Co-Founder and Partner) and Michael Broughton (Managing Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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