# Sport Horizon Holding S.p.a.

> Sport Horizon Holding S.p.a. is a VC fund in Turin backing Software and Sports. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Turin, Italy
- Total investments: 7
- Last investment: Nov 2024
- Lead investor: 14%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/sh2/
- Website: http://sporthorizonholding.com

Sport Horizon Holding S.p.a. is a VC fund in Turin focused on Software and Sports. Sport Tech Investment Company

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $522k–$2.3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 43% |
| Sports | 2 | 29% |
| Communities | 2 | 29% |
| Apps | 1 | 14% |
| SaaS | 1 | 14% |

14 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 71% |
| Convertible Note | 1 | 14% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Italy | 2 | 29% |
| Germany | 1 | 14% |
| Portugal | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Hoopers | Hoopers is a digital community platform that connects basketball players, fans, and enthusiasts through fields, content, experiences, and NFT. The Portuguese startup company is incubated at Startup Lisboa and Startup Braga. | $2.3M | Seed | Nov 08, 2024 |  |
| AWorld | AWorld originated in 2019 from the vision of founders Alessandro Armillotta, Marco Armellino, and Alessandro Lancieri, with the goal of turning individual sustainability efforts into real, measurable impact. Coming from backgrounds in e‑commerce and fashion, they were inspired to address environmental and social challenges—particularly those offast fashion. By combining advanced technology, gamification, and educational content, AWorld quickly emerged as a groundbreaking platform. In 2020, the United Nations chose AWorld as the official tool for its global ActNow campaign—thus launching AWorld ActNow, a mobile app promoting individual action on climate and SDG education. This marked the start of an ongoing collaboration with the UN, later joined by the European Commission, significantly increasing the platform’s global reach. Major corporations—including Estée Lauder, Toyota, and Bayer—adopted the app to engage and train employees on sustainability. Building on its success and expertise, AWorld expanded its scope to corporate learning, wellness, and customer loyalty. This strategic shift transformed it from a standalone app into a modular, API‑first ecosystem. The result: AWorld Lab, a platform enabling any organization to seamlessly integrate gamification-like engagement strategies into their digital environments. Clients such as Conad, Iren, Lavazza, and San Pellegrino (Levissima) tapped AWorld to enhance loyalty programs and encourage sustainable behaviors. The first vertical spin‑off from this evolution is AWorld Evolve, a gamified micro‑learning SaaS platform set to revolutionize corporate training. Today, AWorld leverages its strong impact heritage to position itself as a versatile tech partner, delivering scalable, measurable engagement and education solutions for any industry. | $2M | Convertible Note | Sep 01, 2022 |  |
| AWorld | AWorld originated in 2019 from the vision of founders Alessandro Armillotta, Marco Armellino, and Alessandro Lancieri, with the goal of turning individual sustainability efforts into real, measurable impact. Coming from backgrounds in e‑commerce and fashion, they were inspired to address environmental and social challenges—particularly those offast fashion. By combining advanced technology, gamification, and educational content, AWorld quickly emerged as a groundbreaking platform. In 2020, the United Nations chose AWorld as the official tool for its global ActNow campaign—thus launching AWorld ActNow, a mobile app promoting individual action on climate and SDG education. This marked the start of an ongoing collaboration with the UN, later joined by the European Commission, significantly increasing the platform’s global reach. Major corporations—including Estée Lauder, Toyota, and Bayer—adopted the app to engage and train employees on sustainability. Building on its success and expertise, AWorld expanded its scope to corporate learning, wellness, and customer loyalty. This strategic shift transformed it from a standalone app into a modular, API‑first ecosystem. The result: AWorld Lab, a platform enabling any organization to seamlessly integrate gamification-like engagement strategies into their digital environments. Clients such as Conad, Iren, Lavazza, and San Pellegrino (Levissima) tapped AWorld to enhance loyalty programs and encourage sustainable behaviors. The first vertical spin‑off from this evolution is AWorld Evolve, a gamified micro‑learning SaaS platform set to revolutionize corporate training. Today, AWorld leverages its strong impact heritage to position itself as a versatile tech partner, delivering scalable, measurable engagement and education solutions for any industry. | $2.2M | Seed | Sep 01, 2022 |  |
| Hoopers | Hoopers is a digital community platform that connects basketball players, fans, and enthusiasts through fields, content, experiences, and NFT. The Portuguese startup company is incubated at Startup Lisboa and Startup Braga. |  | Seed | Jul 04, 2022 |  |
| Felton | Felton is an AI audience intelligence company that profiles your social media audience at the individual level. Millions of real people, each one understood.Most organizations rely on social media sentiment analysis that sorts comments into positive, negative or neutral. We built an emotion AI that goes further: 25 specific emotions, demographicand psychographic profiling, behavioral patterns and brand detection. Extracted directly from social interactions across multiple platforms. No APIs. No surveys. No bots.We don't analyze what people post. We reveal who they are. Your active audience.Your audience changes every week. New followers, shifting emotions, emerging behaviors. We track it all so you always know who you're talking to.Felton is funded by Buenavista Equity Partners (formerly GED Ventures), Portugal Ventures, Sport Horizon Holding and several business angels, including Portuguese basketball icons Neemias Queta (NBA champion with the Boston Celtics) and Ticha Penicheiro (WNBA Hall of Famer). | $521.6K | Seed | Jul 04, 2022 |  |
| PunchLab | PunchLab is a Mobile App that will turn your punching bag into a device able to detect, measure, and react to your strikes. No additional device other than your smartphone is needed. It uses the existing technology in your phone to give you real-time feedback on your bag workout and offers training routines pre-programmed by world-level athletes. | $994.4K | Seed | Jul 04, 2021 |  |
| LUDI Therapeutics | LUDI Therapeutics is a regenerative medicine biotech company based in Monaco dedicated to developing treatments for sports injuries. |  | Seed | May 25, 2021 |  |

7 of 7 investments shown.

## Co-investors
- [Portugal Ventures](https://shizune.co/investors/profile/portugal-ventures) — VC Fund, 3 deals together
- [Banca Patrimoni Sella & C.](https://shizune.co/investors/profile/banca-patrimoni-sella-c) — VC Fund, 2 deals together
- [CDP Venture Capital](https://shizune.co/investors/profile/cdp-venture-capital) — VC Fund, 2 deals together
- [Digital Magics](https://shizune.co/investors/profile/digital-magics) — VC Fund, 2 deals together
- [Equiter](https://shizune.co/investors/profile/equiter) — VC Fund, 2 deals together
- [Wayra](https://shizune.co/investors/profile/wayra) — VC Fund, 2 deals together

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## FAQ

### What does Sport Horizon Holding S.p.a. invest in?

Sport Horizon Holding S.p.a. invests primarily in Software, Sports and Communities startups, most often at Seed and Convertible Note stage. Most of the 7 investments tracked by Shizune back companies in Italy. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Sport Horizon Holding S.p.a.'s check size?

Sport Horizon Holding S.p.a. typically joins rounds of $522k–$2.3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sport Horizon Holding S.p.a. participates in.

### When did Sport Horizon Holding S.p.a. last invest?

The most recent investment recorded for Sport Horizon Holding S.p.a. closed in Nov 2024. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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