# Spinach Angels

> Spinach Angels is a VC fund in Tel Aviv backing Software and E-Commerce. See 16 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Tel Aviv, Israel
- Total investments: 16
- Last investment: Nov 2021
- Lead investor: 44%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/spinach-angel-fund/
- Website: http://www.spinachangels.com/

Spinach Angels is a VC fund in Tel Aviv focused on Software and E-Commerce. Spinach is a group of angel investors focused on Israeli ​Pre-Seed tech ​investments. Spinach was established in 2014 with the goal of supporting and financing innovative Israeli companies with early-stage funding.Spinach is not a classic VC or fund. It’s a pool of experienced angel investors, with collective net worth of over $2bn, who decidedto act together and provide financial and managerial support to entrepreneurs in the earliest stages of realizing their dreams and building their companies.We believe in super-simple deals, and move extremely fast so that the founders can focus on developing their products and businesses. We see ourselves as the founders’ ‘friends-and-family’ initial support.

## Contacts

5 contacts available for Spinach Angels. Shizune tracks 1 team members at Spinach Angels. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/spinach-angels?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series B | $11M–$15M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 10 | 63% |
| E-Commerce | 4 | 25% |
| SaaS | 3 | 19% |
| Internet | 2 | 13% |
| Cyber Security | 2 | 13% |

32 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 10 | 63% |
| Seed | 3 | 19% |
| Series B | 1 | 6% |
| Funding Round | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 10 | 63% |
| United States | 1 | 6% |
| United Kingdom | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Avi Shechter | Managing General Partner and Co-Founder | 0 | https://shizune.co/investors/profile/avi-shechter |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| PickyStory | PickyStory enables small and large merchants to generate more revenue from every store visit by making irresistible offers at key stages in the buyer's journey. Simple and clever. |  | Seed | Nov 01, 2021 |  |
| Amplify | Amplify enables DTC brands to upsell & cross-sell to every customer through a complete conversion platform. |  | Seed | Nov 01, 2021 |  |
| Lightico | Lightico streamlines sales & service processes and improves customer experience in the critical last mile of customer journeys. While on a call with a contact center agent, customers can digitally sign documents, complete forms, share documents/ID, see images and videos and process payments securely all from their mobile device. | $15M | Series B | Jul 19, 2021 |  |
| PickyStory | PickyStory enables small and large merchants to generate more revenue from every store visit by making irresistible offers at key stages in the buyer's journey. Simple and clever. |  | Pre-Seed | Jun 01, 2021 |  |
| RapidSec | RapidSec offers a software-as-a-service platform designed to provide rapid web security in a self-service manner. Pitched as helping customers quickly improve their web security posture, the service generates strong security headers and content-security policy, or CSP, without breaking a site. | $500K | Pre-Seed | Nov 30, 2020 |  |
| Lightico | Lightico streamlines sales & service processes and improves customer experience in the critical last mile of customer journeys. While on a call with a contact center agent, customers can digitally sign documents, complete forms, share documents/ID, see images and videos and process payments securely all from their mobile device. | $11.2M | Series B | Nov 10, 2020 |  |
| Bllink | Bllink provides a financial solution for residential buildings, allowing building management teams to collect money, track and monitor the financial activity of each building while never having to be physically on-site! Our unique and fast onboarding process allows management teams to start accepting payments in minutes while benefiting from allthe advantages that digital payments have to offer. We provide our end-customers with a digital wallet that helps them make all payments in a fast and easy way.Bllink's software changes the daily routine for property managers. Our end-to-end solution simplifies the most resource-consuming aspect of managing a building - the financial aspect. Property managers don't need to waste precious time running around and manually collect cheques and cash, they simply let Bllink handle all that automatically and effortlessly. |  |  | Mar 01, 2020 |  |
| Bllink | Bllink provides a financial solution for residential buildings, allowing building management teams to collect money, track and monitor the financial activity of each building while never having to be physically on-site! Our unique and fast onboarding process allows management teams to start accepting payments in minutes while benefiting from allthe advantages that digital payments have to offer. We provide our end-customers with a digital wallet that helps them make all payments in a fast and easy way.Bllink's software changes the daily routine for property managers. Our end-to-end solution simplifies the most resource-consuming aspect of managing a building - the financial aspect. Property managers don't need to waste precious time running around and manually collect cheques and cash, they simply let Bllink handle all that automatically and effortlessly. |  | Pre-Seed | Mar 01, 2020 |  |
| SellerOps | SellerOps is an Ai-driven business network that enables vendors and resellers to intelligently connect online and collaborate by sharing products and inventory data in real-time across multiple e-commerce platformsThe world's first intelligent business network that empower independent brands and online marketers to manage a mutual symbioticrelationship on their way for sustainable growth |  | Pre-Seed | May 16, 2019 |  |
| Tarci | Tarci operationalizes customer data to deliver outstanding outcomes for data and commercial teams.The company's platform employs artificial intelligence to boost sales conversion rates by finding warm B2B prospects based on in-the-moment events and gathering information from various data sources, allowing businesses to become moreproductive.Tarci was established in April, 2019 in New York, USA by Leetal Gruper. |  | Pre-Seed | May 01, 2019 |  |

10 of 16 investments shown.

## Co-investors
- [Capital One Ventures](https://shizune.co/investors/profile/capital-one-ventures) — VC Fund, 3 deals together
- [Capital One Ventures](https://shizune.co/investors/profile/capital-one-growth-ventures) — VC Fund, 2 deals together
- [Crescendo Venture Partners](https://shizune.co/investors/profile/crecendo-venture-partners) — VC Fund, 2 deals together
- [lool ventures](https://shizune.co/investors/profile/lool-ventures) — VC Fund, 2 deals together
- [Mangrove Capital Partners](https://shizune.co/investors/profile/mangrove-capital-partners) — VC Fund, 2 deals together
- [AltaIR Capital](https://shizune.co/investors/profile/altair) — VC Fund, 1 deal together

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## FAQ

### What does Spinach Angels invest in?

Spinach Angels invests primarily in Software, E-Commerce and SaaS startups, most often at Pre-Seed and Seed stage. Most of the 16 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Spinach Angels's check size?

Spinach Angels typically joins rounds of $11M–$15M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Spinach Angels participates in.

### How do I contact Spinach Angels?

Public channels for Spinach Angels include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Spinach Angels?

The team at Spinach Angels includes Avi Shechter (Managing General Partner and Co-Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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