# So-yong Seong

> So-yong Seong is a Series A investor at Insight Equity Partners backing Retail and Fashion. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Insight Equity Partners](https://shizune.co/investors/profile/insight-equity-partners)
- Total investments: 2
- Last investment: Nov 2021
- Lead investor: 50%
- Last updated: Aug 2026

So-yong Seong is a Series A investor at Insight Equity Partners focused on Retail and Fashion. Seong So-yong serves as executive director of Insight Equity Partners.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 1 | 50% |
| Fashion | 1 | 50% |
| Software | 1 | 50% |
| Analytics | 1 | 50% |
| E-Commerce | 1 | 50% |

6 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Pleats Mama | Pleats Mama is a fashion designer that offers backpacks, clothes, shoulder bags, and accessories. | $2.5M | Series A | Nov 23, 2021 |  |
| Linewalks | Linewalks is a data tech company for healthcare system. | $3.6M | Series A | Nov 10, 2020 |  |

2 of 2 investments shown.

## Co-investors
- [KITE Entrepreneurship Foundation](https://shizune.co/investors/profile/kite-entrepreneurship-foundation) — VC Fund, 1 deal together
- [Partners Investment](https://shizune.co/investors/profile/partners-investment) — VC Fund, 1 deal together

## About Insight Equity Partners

VC Fund · Southlake, United States

Insight Equity is an equity firm that makes control investments in middle-market and asset-intensive companies. It is partnering with corporate divestitures, bankruptcies, restructurings, and family-owned liquidity events. Insight Equity has the ability to execute circumstances where speed is a priority. It is headquartered in Southlake, Texas.

1 contacts available at Insight Equity Partners.

| Name | Title | Profile |
| --- | --- | --- |
| So-yong Seong | Executive Director | https://shizune.co/investors/profile/so-yong |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does So-yong Seong invest in?

So-yong Seong invests primarily in Retail, Fashion and Software startups, most often at Series A stage. Most of the 2 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did So-yong Seong last invest?

The most recent investment recorded for So-yong Seong closed in Nov 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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