# SnackFutures

> SnackFutures is a VC fund in East Hanover backing Food and Beverage and Snack Food. See 31 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: East Hanover, United States
- Total investments: 31
- Last investment: Jul 2026
- Lead investor: 90%
- Last updated: Aug 2026
- Website: https://www.snackfutures.com/

SnackFutures is a VC fund in East Hanover focused on Food and Beverage and Snack Food. SnackFutures is Mondelēz International's new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities acrosssnacking.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $4M–$4.5M |
| Grant | $20k–$20k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 29 | 94% |
| Snack Food | 12 | 39% |
| Food Processing | 7 | 23% |
| E-Commerce | 6 | 19% |
| Manufacturing | 5 | 16% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Grant | 25 | 81% |
| Seed | 5 | 16% |
| Non-equity Assistance | 1 | 3% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 28 | 90% |
| Israel | 2 | 6% |
| United Kingdom | 1 | 3% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Final Boss Sour | Final Boss Sour is a gaming-themed snack brand offering a healthier alternative to traditional sour treats. Inspired by retro gaming aesthetics, our snacks deliver bold flavors and a fun experience for gamers of all ages. | $4M | Seed | Jul 17, 2026 |  |
| Celleste Bio | Celleste is a business that specializes in employing cell culture techniques to produce high-value cocoa ingredients, removing the need for cocoa trees to be grown. | $4.5M | Seed | Dec 05, 2024 |  |
| Urban Legend | Urban Legend specializes in making low-fat donuts with low calorific value but high nutritional value, enabling users to enjoy their favorite junk food without any harmful effects. |  | Seed | Oct 01, 2024 |  |
| Mezcla | Mezcla produces plant-based protein bars to provide snack alternatives. Its first product, the Puff-Crispy, replaces the traditional slab-style protein bar with an innovative, crunchy texture developed from puffed pea protein. The company's products use soy, dairy, and gluten-free ingredients to produce protein bars in various flavors such asvanilla, cocoa peanut butter, and hot chocolate to let customers enjoy a delicious and convenient snack that is also packed with protein and nutrients. | $20K | Grant | May 04, 2023 |  |
| Steiner’s | Steiner takes pleasure in bringing new concepts to coffee cake, using ingredients that make it delicious while remaining gluten-free. | $20K | Grant | May 04, 2023 |  |
| New Gem | New Gem is to make include a serving of fruit or vegetables into your daily routine as simple as preparing a sandwich wrap or sushi. These plant-based wraps use cutting-edge technology to replace bread, tortillas, and seaweed. | $20K | Grant | May 04, 2023 |  |
| Whoa Dough | Whoa Dough is an online store that offers a wide variety of cookies, chocolate and dough bars of various favours. | $20K | Non-equity Assistance | May 04, 2023 |  |
| Dream Pops | Dream Pops manufactures and markets plant-based frozen desserts formulated with coconut milk, coconut sugar, fruits and herbs. Inspired by Colombian paletas, varieties include mixed berry, chocolate with lion’s mane mushroom, vanilla matcha, coconut latte, and mango rosemary. | $20K | Grant | May 04, 2023 |  |
| Freezcake | Freezcake delivers small bites of fresh and creamy cheesecake that can be enjoyed with a cup of coffee or in the car. | $20K | Grant | May 04, 2023 |  |
| Legally Addictive Foods | Legally Addictive Foods is a manufacturer and producer of cookies and salty and sweet food items. | $20K | Grant | May 04, 2023 |  |

10 of 31 investments shown.

## Co-investors
- [Barrel Ventures](https://shizune.co/investors/profile/barrel-ventures) — VC Fund, 1 deal together
- [Consensus Business Group](https://shizune.co/investors/profile/consensus-business-group) — VC Fund, 1 deal together
- [Evolution VC Partners](https://shizune.co/investors/profile/evolution-corporate-advisors-2) — VC Fund, 1 deal together
- [Food-X](https://shizune.co/investors/profile/food-x) — VC Fund, 1 deal together
- [GFR Fund](https://shizune.co/investors/profile/gfr-fund) — VC Fund, 1 deal together
- [Melitas Ventures](https://shizune.co/investors/profile/melitas-ventures) — VC Fund, 1 deal together

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## FAQ

### What does SnackFutures invest in?

SnackFutures invests primarily in Food and Beverage, Snack Food and Food Processing startups, most often at Grant and Seed stage. Most of the 31 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is SnackFutures's check size?

SnackFutures typically joins rounds of $4M–$4.5M at Seed and $20k–$20k at Grant. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds SnackFutures participates in.

### When did SnackFutures last invest?

The most recent investment recorded for SnackFutures closed in Jul 2026. Shizune tracks 31 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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