# SKU

> SKU is a VC fund in Austin backing Food and Beverage and Consumer Goods. See 29 investments, round sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Austin, United States
- Total investments: 29
- Last investment: Feb 2024
- Lead investor: 86%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/2882382
- X (Twitter): https://twitter.com/skuatx
- Website: http://www.sku.is/
- Facebook: https://www.facebook.com/SKUcpg

SKU is an accelerator program for stellar consumer product startups. Startup companies with market-validated consumer products apply to its accelerator program to receive the resources and relationships that they require to become breakout successes and household names.SKU surrounds those stellar startups with a wraparound infrastructure ofseasoned entrepreneurial mentors, customized educational content, advanced operations support, and access to funding.Since SKU's start (as Incubation Station) in 2011, their alumni companies have gone on to raise an average of about $2M in follow-on funding. Every company is still in operation today. Several of our alumni companies are turning heads across the consumer product sector.

## Contacts

5 contacts available for SKU. Shizune tracks 11 team members at SKU. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/sku?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 21 | 72% |
| Consumer Goods | 6 | 21% |
| Nutrition | 5 | 17% |
| Snack Food | 4 | 14% |
| Organic Food | 4 | 14% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Non-equity Assistance | 20 | 69% |
| Pre-Seed | 4 | 14% |
| Funding Round | 2 | 7% |
| Venture - Series Unknown | 2 | 7% |
| Seed | 1 | 3% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 23 | 79% |
| Indonesia | 1 | 3% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Shari Wynne Ressler | Founder, President | 0 | — |
| Chris Clever | Mentor & Investor | 0 | — |
| Cisco Sacasa | Mentor | 0 | — |
| Emily Ingle Kealey | Executive | 6 | — |
| Emily Keeton | Mentor | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Heather's Choice | Heather's Choice provides light, packable meals and snacks made with healthful nutrients that keep them feeling energized, satisfied, and motivated. They offer macaroons, samplers, gluten-free meals, dairy-free meals, vegetarian meals, and accessories. |  | Non-equity Assistance | Feb 20, 2024 |  |
| Leisure Hydration | Leisure Project is a canned hydration beverage line created by two brothers who are former college athletes. |  | Non-equity Assistance | Feb 21, 2023 |  |
| delOrigen | delOrigen is a female- and family-owned company that produces the nicest frozen cheese sticks and empanadas. |  | Non-equity Assistance | Feb 21, 2023 |  |
| RoRo's Baking Company | RoRo's Baking Company is a family-run business. It is known for its delectable dinner and cinnamon rolls. |  | Non-equity Assistance | Feb 21, 2023 |  |
| Growth Spurt | Growth Spurt is a manufacturer of full-fat goat milk toddler formula fortified with essential vitamins and minerals. |  | Non-equity Assistance | Feb 21, 2023 |  |
| Blue Norther Hard Seltzer | Blue Norther, an Austin-based father-and-son hard seltzer brand that uses fruit juice, organic agave, and raw cane sugar. |  | Non-equity Assistance | Feb 21, 2023 |  |
| Wunderkeks | Wunderkeks was founded in Guatemala City in 2012 on the premise that childlike joy is a valuable value to uphold. "Nurture the inner child," according to its mission statement. In 2018, the company relocated to sunny Austin, Texas, where it quickly became a fixture at farmers markets. |  | Non-equity Assistance | Feb 21, 2023 |  |
| Raena | Raena is an Indonesian startup that helps social media influencers launch their own e-commerce brands. Its web-based platform is designed for Indonesian customers to purchase beauty products from Japan and Korea. The company was recently founded by Harvard Business School, Google and Amazon alumna Sreejita Deb, earlier this year. |  |  | Feb 02, 2022 |  |
| Raena | Raena is an Indonesian startup that helps social media influencers launch their own e-commerce brands. Its web-based platform is designed for Indonesian customers to purchase beauty products from Japan and Korea. The company was recently founded by Harvard Business School, Google and Amazon alumna Sreejita Deb, earlier this year. |  | Non-equity Assistance | Feb 02, 2022 |  |
| NoBull Burger | NoBull Burger sells premium, hand-crafted veggie burgers made from real ingredients in five flavors. |  | Non-equity Assistance | Jan 26, 2022 |  |

10 of 29 investments shown.

## Co-investors
- Endeavor Indonesia — VC Fund, 2 deals together
- [Balanced Breakfast](https://shizune.co/investors/profile/balanced-breakfast) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [SVG Ventures](https://shizune.co/investors/profile/svg-ventures) — VC Fund
- [EIT Food](https://shizune.co/investors/profile/eit-food) — VC Fund
- [Creative UK](https://shizune.co/investors/profile/creative-uk) — VC Fund

## FAQ

### What does SKU invest in?

SKU invests primarily in Food and Beverage, Consumer Goods and Nutrition startups, most often at Non-equity Assistance and Pre-Seed stage. Most of the 29 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact SKU?

Public channels for SKU include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at SKU?

The team at SKU includes Shari Wynne Ressler (Founder, President), Chris Clever (Mentor & Investor) and Cisco Sacasa (Mentor), among 11 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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