# Simon Murphy

> Simon Murphy is a seed investor backing Retail, Consumer Goods and Artificial Intelligence. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Total investments: 8
- Last investment: Jun 2023
- Lead investor: 13%
- Last updated: Aug 2026

Simon Murphy is a seed investor focused on Retail and Consumer Goods. Simon Murphy Entrepreneur & Investor

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $653k–$11M |
| Series A | $5.5M–$19M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 2 | 25% |
| Consumer Goods | 2 | 25% |
| Artificial Intelligence | 2 | 25% |
| Events | 1 | 13% |
| Grocery | 1 | 13% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 50% |
| Series A | 4 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 5 | 63% |
| The Netherlands | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Seat Unique | Seat Unique is an online marketplace to buy official hospitality packages and VIP tickets to live sports, music, and cultural events. | $18.5M | Series A | Jun 15, 2023 |  |
| SonicJobs | Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the application the employer receives. Industry-wide, apply conversion is just 5% today. This means that 95% of candidates are dropping off, and 95% ofbudgets are wasted! The biggest reason for abandonment is the redirection of the candidate from the job platform to the company site; this step has a 70% bounce rate. SonicJobs have built proprietary AI Web Agents that enable candidates to apply seamlessly on any site without redirection to the career site. Instead of a 5% conversion, SonicJobs delivers a 26% conversion; 5X better. The SonicJobs AI Agents create inherently scalable B2B connectivity where employers and their applicant tracking systems (ATS) don't need to do any API tech work and only pay per application. | $10.6M | Seed | Dec 17, 2021 |  |
| Pieter Pot | Pieter Pot delivers groceries with free packaging that is plastic-free. Pieter Pot achieves concrete sustainable results in two ways: one is by reducing the single-use packaging and prevent CO2 emissions. | $10.2M | Series A | Dec 06, 2021 |  |
| The Smart Container Company | The Smart Container Company is an IoT startup innovating the beverage supply chain with its first-to-market IoT device, called KegTracker, and its AI driven software platform, BeverEDGE. By tracking containers in real-time, we have access to data from the entire supply chain, improve beer distribution and carbon accountability for a massive globalindustry. | $1.5M | Seed | Oct 01, 2021 |  |
| Bower Collective | Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products. | $2.9M | Seed | Jul 15, 2021 |  |
| Modern Milkman | Modern Milkman is a Yorkshire-based milk delivery company. | $14.6M | Series A | May 18, 2021 |  |
| SonicJobs | Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the application the employer receives. Industry-wide, apply conversion is just 5% today. This means that 95% of candidates are dropping off, and 95% ofbudgets are wasted! The biggest reason for abandonment is the redirection of the candidate from the job platform to the company site; this step has a 70% bounce rate. SonicJobs have built proprietary AI Web Agents that enable candidates to apply seamlessly on any site without redirection to the career site. Instead of a 5% conversion, SonicJobs delivers a 26% conversion; 5X better. The SonicJobs AI Agents create inherently scalable B2B connectivity where employers and their applicant tracking systems (ATS) don't need to do any API tech work and only pay per application. | $5.5M | Series A | Jan 01, 2021 |  |
| Modern Milkman | Modern Milkman is a Yorkshire-based milk delivery company. | $653K | Seed | Dec 11, 2019 |  |

8 of 8 investments shown.

## Co-investors
- [ETF Partners](https://shizune.co/investors/profile/etf-partners) — VC Fund, 3 deals together
- [Insight Partners](https://shizune.co/investors/profile/insight-partners) — VC Fund, 2 deals together
- [Triple Point Ventures](https://shizune.co/investors/profile/triple-point) — VC Fund, 2 deals together
- [Döhler Ventures](https://shizune.co/investors/profile/doehler-ventures) — VC Fund, 1 deal together
- [Future Food Fund](https://shizune.co/investors/profile/future-food-fund) — VC Fund, 1 deal together
- [HOF Capital](https://shizune.co/investors/profile/hof-capital) — VC Fund, 1 deal together

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## FAQ

### What does Simon Murphy invest in?

Simon Murphy invests primarily in Retail, Consumer Goods and Artificial Intelligence startups, most often at Seed and Series A stage. Most of the 8 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Simon Murphy's check size?

Simon Murphy typically joins rounds of $653k–$11M at Seed and $5.5M–$19M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Simon Murphy participates in.

### When did Simon Murphy last invest?

The most recent investment recorded for Simon Murphy closed in Jun 2023. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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