# Shota Naoi

> Shota Naoi is a Series B investor at Beenos Partners (Tokyo) backing Retail and Organic. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Beenos Partners](https://shizune.co/investors/profile/beenos-partners)
- Location: Tokyo, Japan
- Total investments: 2
- Last investment: Aug 2023
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/naoi-shota-aa844391

Shota Naoi is a Series B investor at Beenos Partners in Tokyo focused on Retail and Organic. He began his career by being placed in the CEO’s office at BEENOS, and thereafter participated in the establishment of tenso, inc. (former Tenso.com, Inc.) , #1 Cross Border Exporting (from Japan to the overseas) ECommerce company in Japan. After being promoted to CEO of tenso, inc. (former Tenso.com, Inc.) in 2012, he started Buyee, a buyingagency service for Japanese EC sites. He leads “From Japan” Crosss-Boarder ECommerce business connecting Products sources in Japan and customres in oversea. On December 11, 2014, Shota has been appointed to CEO of BEENOS Inc. and now drives group’s new growth strategy with Cross-Border Business.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 1 | 50% |
| Organic | 1 | 50% |
| Shipping | 1 | 50% |
| Shopping | 1 | 50% |
| E-Commerce | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 1 | 50% |
| Funding Round | 1 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Japan | 1 | 50% |
| South Korea | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Delivered Korea | Delivered Korea is an e-commerce platform, that accelerates cross-border e-commerce from South Korea to your country. |  |  | Aug 25, 2023 |  |
| naturacart | naturacart is a natural and organic CtoC / BtoC marketplace that sells products selected by buyers around the world and products from overseas brand manufacturers that have not yet arrived in Japan. The lineup ranges from beauty and health care products to wine, food and sportswear. The company sells products mainly for women, and ischaracterized by the ability to purchase foreign-made products that are not yet available in Japan. We have high-quality products carefully selected by manufacturers, distributors, shops and buyers in about 50 countries around the world. | $36.9M | Series B | Feb 13, 2019 |  |

2 of 2 investments shown.

## Co-investors
- [Resona Capital](https://shizune.co/investors/profile/resona-capital) — VC Fund, 1 deal together

## About Beenos Partners

VC Fund · Tokyo, Japan

Beenos is a platform for startups. Our in-house team of entrepreneurs-in-residence and specialists help you get your ideas off the ground. We’re (the) experts in engineering, design, data science, and business management. We know how to launch a company in this ever changing IT industry, and we’d like to help establish and expand your present andfuture business.The company was founded in 1999 as NetPrice.com, a provider of eCommerce services. NetPrice.com established Beenos as an incubation program before

5 contacts available at Beenos Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Shota Naoi | President and Group CEO | https://shizune.co/investors/profile/shota-naoi |
| Daisuke Imai | Corporate Officer | https://shizune.co/investors/profile/daisuke-imai |
| Kazuya Kawakami | Corporate Officer | https://shizune.co/investors/profile/kazuya-kawakami |
| Koji Nakamura | Vice president and CFO | https://shizune.co/investors/profile/koji-nakamura |
| Otsuki Takashi | Executive officer | https://shizune.co/investors/profile/otsuki-takashi |

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## FAQ

### What does Shota Naoi invest in?

Shota Naoi invests primarily in Retail, Organic and Shipping startups, most often at Series B and Funding Round stage. Most of the 2 investments tracked by Shizune back companies in Japan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Shota Naoi last invest?

The most recent investment recorded for Shota Naoi closed in Aug 2023. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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