# Shellys Marketing

> Shellys Marketing is a VC fund in Shah Alam backing FinTech and Retail Technology. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Shah Alam, Malaysia
- Total investments: 2
- Last investment: Apr 2023
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/shellys-marketing-sdn-bhd
- Website: http://www.xesshoes.com.my

Shellys Marketing is a VC fund in Shah Alam focused on FinTech and Retail Technology. Shellys Marketing is investment arm of a leading Malaysia shoe manufacturer.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 1 | 50% |
| Retail Technology | 1 | 50% |
| Marketing Automation | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Series A | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Incite Innovations | Incite Innovations (formerly known as "Incite Foodtech") drives business growth and efficiency through our versatile suite of services tailored to the retail and food and beverage (F&B) sectors. Our four core verticals, namely Fintech, Retail Management, Martech, and Lifestyle Ventures, showcase our ability to harness moderntechnology and leverage strategic insights, creating people-centric solutions that meet the evolving needs of the contemporary business ecosystem. Our list of services offered include fintech services (payment gateway, micro-lending, venture capital), technology services (CRM, POS, analytics, procurement), marketing services (creative, digital, media, merchant acquisition).Under the Lifestyle Ventures banner, we proudly host a collection of our own F&B brands. Union Artisan Coffee and Hope Coffee infuse tradition and innovation in the coffee industry while Eggdicted specialises in serving up delectable Korean sandwiches. Kpop Grille, on the other hand, celebrates the vibrant flavours of Korean cuisine, adding diverse culinary experiences to our portfolio.At Incite Innovations, we don't just offer services; we form partnerships. Our mission is to revolutionize the business landscape, and we invite you to be part of this journey. Connect with us and discover how our super business solutions can incite your success. | $906.5K | Series A | Apr 01, 2023 |  |
| Incite Innovations | Incite Innovations (formerly known as "Incite Foodtech") drives business growth and efficiency through our versatile suite of services tailored to the retail and food and beverage (F&B) sectors. Our four core verticals, namely Fintech, Retail Management, Martech, and Lifestyle Ventures, showcase our ability to harness moderntechnology and leverage strategic insights, creating people-centric solutions that meet the evolving needs of the contemporary business ecosystem. Our list of services offered include fintech services (payment gateway, micro-lending, venture capital), technology services (CRM, POS, analytics, procurement), marketing services (creative, digital, media, merchant acquisition).Under the Lifestyle Ventures banner, we proudly host a collection of our own F&B brands. Union Artisan Coffee and Hope Coffee infuse tradition and innovation in the coffee industry while Eggdicted specialises in serving up delectable Korean sandwiches. Kpop Grille, on the other hand, celebrates the vibrant flavours of Korean cuisine, adding diverse culinary experiences to our portfolio.At Incite Innovations, we don't just offer services; we form partnerships. Our mission is to revolutionize the business landscape, and we invite you to be part of this journey. Connect with us and discover how our super business solutions can incite your success. | $449.2K | Seed | Aug 01, 2022 |  |

2 of 2 investments shown.

## Co-investors
- [Valuevest Ventures](https://shizune.co/investors/profile/valuevest-ventures) — VC Fund, 2 deals together

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## FAQ

### What does Shellys Marketing invest in?

Shellys Marketing invests primarily in FinTech, Retail Technology and Marketing Automation startups, most often at Seed and Series A stage. Most of the 2 investments tracked by Shizune back companies in Malaysia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Shellys Marketing last invest?

The most recent investment recorded for Shellys Marketing closed in Apr 2023. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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