# Shelley Kuipers

> Shelley Kuipers is a seed investor at The 51 Ventures (London) backing Apparel and Fashion. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [The 51 Ventures](https://shizune.co/investors/profile/the-51-ventures)
- Location: London, United Kingdom
- Total investments: 5
- Last investment: Feb 2025
- Lead investor: 20%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/shelleykuipers
- X (Twitter): http://twitter.com/shelleykuipers
- Facebook: http://www.facebook.com/shelley.kuipers

Shelley Kuipers is a seed investor at The 51 Ventures in London focused on Apparel and Fashion. Shelley is an accomplished and highly successful entrepreneur. After years of pioneering work in the emerging field of crowdsourcing, she founded Chaordix in 2009, helping clients such as P&G, University of Oxford, American Airlines, and Orange Telecom to gain a new level of market intelligence through crowdsourcing.Her first startupexperience was with Merak Projects, who provided valuation and management software for the petroleum industry and was acquired by the world’s largest energy services and technology firm, Schlumberger, in 1999. In 2000, she co-founded Stormworks – a software development and digital marketing firm, which was acquired by Solium Capital, a publicly-traded financial services company ranked among the Deloitte Technology Fast 50, and recognized as the world’s largest independent provider of stock plan administration software and services. She also co-founded Adventure Capital, an early stage venture capital firm, and Material Insight, a consultancy of growth agents that help to grow tech startups.Shelley travels extensively to grow and serve the global Chaordix clientele, dividing her time between Calgary, Canada and London, UK.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apparel | 1 | 20% |
| Fashion | 1 | 20% |
| Women's | 1 | 20% |
| Software | 1 | 20% |
| E-Commerce | 1 | 20% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 80% |
| Series A | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Coral | Coral is a virtual care platform that elevates women's health through evidence-based personalized support for perimenopause, menopause and beyond. | $2.9M | Seed | Feb 11, 2025 |  |
| Fictionary | Fictionary is a platform that helps writers and editors around the world produce quality stories more quickly and affordably. | $1.4M | Seed | Sep 01, 2022 |  |
| alder | alder apparel is an e-commerce, direct to consumer line of outdoor apparel designed for women. alder’s core differentiators are inclusive sizing (XS - 4X, double the size range of typical outdoor and athletic apparel brands) and female focused design, sustainable and ethical production and a playful brand that starkly contrasts theperformance-driven, hard-core athletic brands that currently dominate the outdoor space. | $2M | Seed | Jun 15, 2022 |  |
| Haloo | Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. | $2.3M | Seed | May 16, 2022 |  |
| Virtual Gurus | Virtual Gurus is a talent marketplace that leverages proprietary technology to match organizations with highly skilled Canadian and American virtual assistants. Our remote team of skilled virtual assistants does it all, from bookkeeping and marketing to data entry and administrative support. Whether your organization needs a dedicated assistant,special project support or help with occasional tasks, we’re your people. | $6.6M | Series A | Mar 15, 2022 |  |

5 of 5 investments shown.

## Co-investors
- [2 Punks Capital](https://shizune.co/investors/profile/2-punks-capital) — VC Fund, 1 deal together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [Accelerate Fund](https://shizune.co/investors/profile/accelerate-fund) — VC Fund, 1 deal together
- [Adventure Capital](https://shizune.co/investors/profile/adventure-capital-2) — VC Fund, 1 deal together
- [Backbone Angels](https://shizune.co/investors/profile/backbone-angels) — VC Fund, 1 deal together
- [Bdc Thrive venture](https://shizune.co/investors/profile/bdc-thrive-venture) — VC Fund, 1 deal together

## About The 51 Ventures

VC Fund · Calgary, Canada

The51 is a Financial Feminist platform that aims to build mutual wealth and social/environmental impact. By uniting Canada’s untapped female wealth, The51 is creating a new critical mass of female investors, making Canada the center for female-powered capital. With 30% of Alberta’s tech start-ups founded or co-founded by women, The51’s homeprovince is well on its way to achieving this goal; however, with female-founded startups only receiving 3% of venture capital available worldwide, The51’s vision spans globally.

3 contacts available at The 51 Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Alice Reimer | Co-Founder | https://shizune.co/investors/profile/alice-reimer |
| Judy Fairburn | Co-Founder, Co-CEO, Fund Managing Partner | https://shizune.co/investors/profile/judy-fairburn |
| Shelley Kuipers | Co-CEO and Chief Growth Officer | https://shizune.co/investors/profile/shelley-kuipers |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Shelley Kuipers invest in?

Shelley Kuipers invests primarily in Apparel, Fashion and Women's startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Shelley Kuipers last invest?

The most recent investment recorded for Shelley Kuipers closed in Feb 2025. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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