# Sharmadean Reid

> Sharmadean Reid is a seed investor at The Stack World (London) backing Beauty and Retail. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [The Stack World](https://shizune.co/investors/profile/the-stack-world)
- Location: London, United Kingdom
- Total investments: 5
- Last investment: Apr 2023
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/sharmadean-reid-mbe-74941a41/
- X (Twitter): https://twitter.com/sharmadeanreid
- Website: https://x.com/sharmadeanreid

Sharmadean Reid is a seed investor at The Stack World in London focused on Beauty and Retail. Sharmadean Reid - Chief Executive Officer @ The Stack World

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2.3M–$26M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 1 | 20% |
| Retail | 1 | 20% |
| Fashion | 1 | 20% |
| Finance | 1 | 20% |
| E-Commerce | 1 | 20% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 40% |
| Pre-Seed | 1 | 20% |
| Series A | 1 | 20% |
| Debt Financing | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Yonder | Yonder is a credit card that allows users to build good credit habits while earning and enjoying rewards at their favorite spots in town. They're on a mission to make money rewarding and credit empowering through products people understand and love.They're building a challenger credit card that's a key to the city, designed forexpats and young professionals. They've packed it with modern rewards, travel insurance, no FX fees, and loads more - all without needing a UK credit score. | $61.9M | Debt Financing | Apr 17, 2023 |  |
| Yonder | Yonder is a credit card that allows users to build good credit habits while earning and enjoying rewards at their favorite spots in town. They're on a mission to make money rewarding and credit empowering through products people understand and love.They're building a challenger credit card that's a key to the city, designed forexpats and young professionals. They've packed it with modern rewards, travel insurance, no FX fees, and loads more - all without needing a UK credit score. | $15.5M | Series A | Apr 17, 2023 |  |
| Sojo | Sojo offers clothing repair and tailoring services in fashion industry. | $2.3M | Pre-Seed | Apr 26, 2022 |  |
| Yonder | Yonder is a credit card that allows users to build good credit habits while earning and enjoying rewards at their favorite spots in town. They're on a mission to make money rewarding and credit empowering through products people understand and love.They're building a challenger credit card that's a key to the city, designed forexpats and young professionals. They've packed it with modern rewards, travel insurance, no FX fees, and loads more - all without needing a UK credit score. | $26.3M | Seed | Mar 31, 2022 |  |
| Ruka | Ruka is creating the go-to brand for Black women globally, when it comes to their hair. | $2.3M | Seed | May 25, 2021 |  |

5 of 5 investments shown.

## Co-investors
- [Northzone](https://shizune.co/investors/profile/northzone-ventures) — VC Fund, 3 deals together
- [CapitalT](https://shizune.co/investors/profile/capitalt) — VC Fund, 2 deals together
- [LocalGlobe](https://shizune.co/investors/profile/localglobe) — VC Fund, 2 deals together
- [RTP Global](https://shizune.co/investors/profile/rtp-global) — VC Fund, 2 deals together
- [Seedcamp](https://shizune.co/investors/profile/seedcamp) — VC Fund, 2 deals together
- [Ascension](https://shizune.co/investors/profile/ascension-ventures-limited) — VC Fund, 1 deal together

## About The Stack World

VC Fund · London, United Kingdom

The Stack World is a news, events and connections company.

1 contacts available at The Stack World.

| Name | Title | Profile |
| --- | --- | --- |
| Sharmadean Reid | Chief Executive Officer | https://shizune.co/investors/profile/sharmadean-reid |

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## FAQ

### What does Sharmadean Reid invest in?

Sharmadean Reid invests primarily in Beauty, Retail and Fashion startups, most often at Seed and Pre-Seed stage. Most of the 5 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Sharmadean Reid's check size?

Sharmadean Reid typically joins rounds of $2.3M–$26M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sharmadean Reid participates in.

### When did Sharmadean Reid last invest?

The most recent investment recorded for Sharmadean Reid closed in Apr 2023. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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