# SFG Investments

> SFG Investments is a VC fund in Melbourne backing Software, Mobile and Internet. See 5 investments, check sizes, portfolio. Updated Oct 2026.

- Type: VC Fund
- Location: Melbourne, Australia
- Total investments: 5
- Last investment: Jun 2021
- Lead investor: 40%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/company/sfg-investments
- Website: https://x.com/sfginvestments
- Facebook: https://www.facebook.com/sfginvestments

SFG Investments is a VC fund in Melbourne focused on Software and Mobile. We provide VC and PE investments to high growth ventures working on disruptive technology and health & wellbeing innovations. Our investment is used to facilitate growth, go-to-market strategies, and technology & innovation development; and to ultimately help build great companies. We also take an option to participate in further fundingrounds.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $54k–$12M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 40% |
| Mobile | 1 | 20% |
| Internet | 1 | 20% |
| Shipping | 1 | 20% |
| Wellness | 1 | 20% |

17 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Honey Insurance | Honey Insurance is Smarter home insurance helping you prevent avoidable accidents. | $11.8M | Seed | Jun 16, 2021 | https://www.honeyinsurance.com/ |
| Launchstorm.io | Launchstorm.io empower businesses with creative cloud and mobile solutions to gain a competitive edge. Launchstorm’s successes include the development of a cloud-based Franchise enterprise platform designed to drive growth and connect management with retailers and suppliers. |  | Seed | Jan 01, 2016 | http://launchstorm.io/ |
| Heliex | Heliex is a cloud based platform that manipulates big data and prescribes the best course of action to optimize business outcomes. Heliex are integrated cloud (SAAS) intelligence platforms that recommend the best course of action on future events to optimise outcomes or profits. | $53.5K | Seed | Jul 01, 2015 | http://heliex.io/ |
| Heliex | Heliex is a cloud based platform that manipulates big data and prescribes the best course of action to optimize business outcomes. Heliex are integrated cloud (SAAS) intelligence platforms that recommend the best course of action on future events to optimise outcomes or profits. | $78.5K | Seed | May 02, 2015 | http://heliex.io/ |
| Matcha Maiden | Matcha Maiden is an online retail business start-up that offers pure Japanese organic matcha green tea powder & related products.Matcha powder is traditionally consumed as part of a tea ceremony, but ceremonial grade matcha is expensive and requires extra equipment and effort to prepare. Matcha Maiden wanted matcha to be affordable andaccessible, so her Mix N Matcha can not only be prepared without a whisk to enjoy as a tea, but also makes a very versatile daily superfood!It all began with a simple love for matcha sparked when founders Nic Davidson and Sarah Holloway first experienced the ancient matcha tea ceremony in Japan. On returning to Australia to find the miracles of matcha largely undiscovered, Matcha Maiden made it her mission to spread the matcha magic. After much research and taste-testing, she sourced her Japanese-certified organic Mix N Matcha from the world renowned lush rolling fields of Kyoto, Japan. |  | Seed | Jan 01, 2015 | http://www.matchamaiden.com |

5 of 5 investments shown.

## Co-investors
- [Apex Capital Partners](https://shizune.co/investors/profile/apex-capital-partners-2) — VC Fund, 1 deal together
- [Metricon Homes](https://shizune.co/investors/profile/metricon-homes) — VC Fund, 1 deal together
- Mirvac Group — VC Fund, 1 deal together
- PEXA — VC Fund, 1 deal together
- RACQ — VC Fund, 1 deal together
- REI — VC Fund, 1 deal together

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## FAQ

### What does SFG Investments invest in?

SFG Investments invests primarily in Software, Mobile and Internet startups, most often at Seed stage. Most of the 5 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is SFG Investments's check size?

SFG Investments typically joins rounds of $54k–$12M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds SFG Investments participates in.

### When did SFG Investments last invest?

The most recent investment recorded for SFG Investments closed in Jun 2021. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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