# Seth Rodsky

> Seth Rodsky is a Series A investor at Strand Equity Partners backing Food and Beverage. See 17 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Strand Equity Partners](https://shizune.co/investors/profile/strand-equity-partners)
- Location: Los Angeles, United States
- Total investments: 17
- Last investment: Aug 2020
- Lead investor: 35%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/sethrodsky

Seth Rodsky is a Series A investor at Strand Equity Partners in Los Angeles focused on Food and Beverage and Health Care. Seth Rodsky is the founder and managing partner at Strand Equity. He is also the founder of Hello Sunshine Official, Draper James, and Spotlight Brands. Seth is a former chairman at Strategic Group.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 7 | 41% |
| Health Care | 5 | 29% |
| Organic Food | 5 | 29% |
| Food Processing | 4 | 24% |
| Beauty | 3 | 18% |

24 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 6 | 35% |
| Private Equity | 6 | 35% |
| Series B | 3 | 18% |
| Funding Round | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 13 | 76% |
| Sweden | 1 | 6% |
| United Kingdom | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Spotlight Brands | The next generation brand investment & management platform |  | Private Equity | Aug 20, 2020 |  |
| HUM Nutrition | HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionistcommunity. | $15M | Series B | Apr 29, 2019 |  |
| Oatly | Oatly delivers products that have maximum nutritional value and minimal environmental impact. The company's sole purpose is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process. |  |  | Sep 15, 2018 |  |
| Wander Beauty | Wander Beauty is the first travel-inspired, luxury color cosmetics experience. Our deluxe products are made of high performance (and cruelty free!) formulas that deliver internationally inspired innovation. |  | Series B | Aug 15, 2018 |  |
| Van Leeuwen Ice Cream | Van Leeuwen Ice Cream is a maker of ice cream made from natural ingredients like housemade cashew milk, organic coconut milk, organic extra virgin coconut oil, and organic cane sugar. It provides consumers frozen treats from various ice cream trucks. | $3.9M | Series A | Aug 06, 2018 |  |
| Van Leeuwen Ice Cream | Van Leeuwen Ice Cream is a maker of ice cream made from natural ingredients like housemade cashew milk, organic coconut milk, organic extra virgin coconut oil, and organic cane sugar. It provides consumers frozen treats from various ice cream trucks. |  | Series A | Jul 28, 2018 |  |
| Youth To The People | Youth To The People is a provider of skincare products that helps to replenish and renew tired skin. Its precise, custom formulas feature 100 percent vegan ingredients, cold-pressed extracts, and earth-friendly packaging. | $2M | Private Equity | Mar 27, 2018 |  |
| HUM Nutrition | HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionistcommunity. | $5M | Series A | Nov 13, 2017 |  |
| Banza | Banza is a food manufacturer that focuses on producing pasta products. Its first products feature a pasta made from chickpeas.The company is driven by a mission to make nutritious food more accessible. Its products are now available in 8,000 stores, including Target, Kroger, and Whole Foods. Banza has been endorsed in the NYT, Food & Wine,Bon Appetit, on Good Morning America, Today, and been named one of TIME Magainze's 25 Best Inventions of the Year.Banza was founded in 2014 and is headquartered in Detroit, Michigan. | $7.5M | Series A | Aug 04, 2017 |  |
| Hippeas | Changing snacking for the better, one chickpea at a time. Launched in June 2016, Hippeas is an all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavour profiles.Hippeas is the creation of Green Park Brands, a new foodinnovation company in the rapidly growing Health and Nutrition sector. Green Park’s ambition is to lead the agenda for positive change by creating brands that have a long lasting social impact and prompt cultural and behavioural change. |  | Series A | Jun 15, 2017 |  |

10 of 17 investments shown.

## Co-investors
- [CircleUp](https://shizune.co/investors/profile/circleup-growth-partners) — VC Fund, 2 deals together
- [Imaginary Ventures](https://shizune.co/investors/profile/imaginary-ventures) — VC Fund, 2 deals together
- [Beechwood Capital](https://shizune.co/investors/profile/beechwood-capital) — VC Fund, 1 deal together
- [Blueberry Ventures](https://shizune.co/investors/profile/blueberryventures) — VC Fund, 1 deal together
- [Endeavor Catalyst](https://shizune.co/investors/profile/endeavor-catalyst) — VC Fund, 1 deal together
- [Greenhouse Capital Partners](https://shizune.co/investors/profile/greenhouse-capital-partners) — VC Fund, 1 deal together

## About Strand Equity Partners

VC Fund · Los Angeles, United States

Strand Equity is a private equity that invests in retail industries for making profitable business management.

3 contacts available at Strand Equity Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Seth Rodsky | Founder and Managing Partner | https://shizune.co/investors/profile/seth-rodsky |
| George Song | Vice President at Strand Equity | https://shizune.co/investors/profile/george-song-ee5f |
| Kevin Chen | Partner | https://shizune.co/investors/profile/kevin-chen-7 |

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## Featured in investor lists
- [Organic Food Angel Investors in United States](https://shizune.co/investors/organic-food-angel-investors-united-states)

## FAQ

### What does Seth Rodsky invest in?

Seth Rodsky invests primarily in Food and Beverage, Health Care and Organic Food startups, most often at Series A and Private Equity stage. Most of the 17 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Seth Rodsky last invest?

The most recent investment recorded for Seth Rodsky closed in Aug 2020. Shizune tracks 17 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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