# Serena Ventures

> Serena Ventures is a VC fund backing E-Commerce and Health Care. See 82 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: San Francisco, United States
- Total investments: 82
- Last investment: Feb 2026
- Lead investor: 28%
- Fund size: $111M
- Last fund: Mar 2022
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/serena-ventures
- Website: https://www.serenaventures.com/

Serena Ventures is a VC fund in San Francisco focused on E-Commerce and Health Care. Serena Ventures focuses on early-stage companies and giving them the opportunity to be heard. Serena Ventures extends relationships, encourages collaboration among portfolio companies, and expands partnership opportunities across my vast network.

## Contacts

5 contacts available for Serena Ventures. Shizune tracks 3 team members at Serena Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/serena-ventures?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.6M–$8.8M |
| Pre-Seed | $1M–$6.5M |
| Series A | $4M–$20M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 13 | 16% |
| Health Care | 13 | 16% |
| Women's | 9 | 11% |
| Wellness | 9 | 11% |
| Information Technology | 9 | 11% |

116 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 32 | 39% |
| Series A | 18 | 22% |
| Pre-Seed | 7 | 9% |
| Funding Round | 5 | 6% |
| Venture - Series Unknown | 5 | 6% |

9 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 58 | 71% |
| Canada | 2 | 2% |
| Spain | 1 | 1% |
| Israel | 1 | 1% |
| Uganda | 1 | 1% |

8 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Alison J Rapaport Stillman | Partner | 1 | https://shizune.co/investors/profile/alison-j-rapaport |
| Beth Ferreira | General Partner | 15 | https://shizune.co/investors/profile/beth-ferreira |
| Serena Williams | Founder & Partner | 76 | https://shizune.co/investors/profile/serena-williams |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Midi Health | Midi Health provides virtual healthcare services focused on midlife women’s health, especially around hormonal changes such as perimenopause and menopause, through personalized care plans delivered by clinicians trained in these areas. Its services include telehealth consultations that can integrate prescription support, supplements, lifestyleguidance, and symptom-specific treatments to address issues like weight, mood, sleep, and sexual wellness. Midi Health also offers tailored support protocols that consider an individual’s health history and goals to guide ongoing care. Its platform makes care accessible online and works with insurance for coverage of visits and prescriptions. The company additionally offers targeted supplements designed to complement its clinical care approach. | $100M | Series D | Feb 03, 2026 |  |
| Formulary Financial | Formulary Financial designs tools that enhance financial decision-making, streamline workflows, and optimize portfolio oversight for institutional clients. Its technology applies machine learning to improve the accuracy and efficiency of financial processes while maintaining compliance with industry standards. | $4.6M | Seed | Jan 20, 2026 |  |
| Rebels | Rebel is a modern marketplace that takes the haggle and the hassle out of parenting by enabling the buy and sell of overstock, open box, and quality used baby gear. A certified pending B Corporation, the business is centered around minimizing the “stuff burden” for the next generation. Rebelstork’s founder Emily saw a huge void in the dating babyindustry and built Rebel to address the rapidly changing consumer needs in this space and the need to encourage the circular economy. | $25M | Series B | Nov 12, 2025 |  |
| Stickerbox | Stickerbox is a platform that allows users to create custom stickers through voice commands, making it a fun tool for kids to express their creativity. The company focuses on children, enabling them to turn their ideas into tangible stickers, providing a hands-on creative experience. | $7M | Seed | Sep 26, 2025 |  |
| Unrivaled | Unrivaled operates as a professional women's basketball league. |  | Series B | Sep 08, 2025 |  |
| Khloud | Khloud is a consumer platform that offers healthy and high protein alternatives. | $12M | Venture - Series Unknown | Apr 22, 2025 |  |
| Teal Health | Teal Health is on a mission to empower women when it comes to their health – starting with at-home cervical cancer screenings. We believe that it’s time for women’s health to be designed for women, their preferences, and their experiences. With this in mind, Teal Health is creating the first FDA-approved at-home cervical cancer screening makingit simple for a woman to stay current on this life-saving screening from the comfort, convenience, and privacy of her home. Through timely screenings, Teal health plans to eradicate cervical cancer in the US.Teal is backed by passionate and committed investors who share this important vision, including Felicis Ventures, Emerson Collective, Metrodora, and Serena Ventures. | $10M | Seed | Jan 16, 2025 |  |
| Pixeltable | Open Source Python framework that enables AI Engineers to focus on modeling and experimentation. | $5.5M | Seed | Dec 05, 2024 |  |
| Rebels | Rebel is a modern marketplace that takes the haggle and the hassle out of parenting by enabling the buy and sell of overstock, open box, and quality used baby gear. A certified pending B Corporation, the business is centered around minimizing the “stuff burden” for the next generation. Rebelstork’s founder Emily saw a huge void in the dating babyindustry and built Rebel to address the rapidly changing consumer needs in this space and the need to encourage the circular economy. | $18M | Series A | Sep 19, 2024 |  |
| KLIQ | KLIQ is an all-in-one platform that enables Creators to launch their own apps and grow their community-focused digital businesses. | $1.5M | Pre-Seed | Feb 27, 2024 |  |

10 of 82 investments shown.

## Co-investors
- [Google Ventures](https://shizune.co/investors/profile/google-ventures) — VC Fund, 5 deals together
- [MaC Venture Capital](https://shizune.co/investors/profile/mac-venture-capital) — VC Fund, 5 deals together
- [Andreessen Horowitz](https://shizune.co/investors/profile/andreessen-horowitz) — VC Fund, 4 deals together
- [Emerson Collective](https://shizune.co/investors/profile/emerson-collective) — VC Fund, 4 deals together
- [Felicis](https://shizune.co/investors/profile/felicis-ventures) — VC Fund, 4 deals together
- [Female Founders Fund](https://shizune.co/investors/profile/female-founders-fund) — VC Fund, 4 deals together

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## FAQ

### What does Serena Ventures invest in?

Serena Ventures invests primarily in E-Commerce, Health Care and Women's startups, most often at Seed and Series A stage. Most of the 82 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Serena Ventures's check size?

Serena Ventures typically joins rounds of $1.6M–$8.8M at Seed, $1M–$6.5M at Pre-Seed and $4M–$20M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Serena Ventures participates in.

### How do I contact Serena Ventures?

Public channels for Serena Ventures include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Serena Ventures?

The team at Serena Ventures includes Alison J Rapaport Stillman (Partner), Beth Ferreira (General Partner) and Serena Williams (Founder & Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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