# Second Avenue Partners

> Second Avenue Partners is a VC fund backing E-Commerce and Software. See 56 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Seattle, United States
- Total investments: 56
- Last investment: Oct 2024
- Lead investor: 34%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/secondavenuepartners/
- Website: http://www.secondave.com

Second Avenue Partners is a VC fund in Seattle focused on E-Commerce and Software. Second Avenue Partners provide management, strategy and capital for early stage companies. The following companies are in their portfolio... -Rubicon Interactive -Sports Technologies Inc. -Ice Energy -Newsvine -Azaleos -You Software -Revenue Science -Insitu Group -Bocada -HouseValues.com -WaveMarket -Terabeam -Essention

## Contacts

5 contacts available for Second Avenue Partners. Shizune tracks 5 team members at Second Avenue Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/second-avenue-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 9 | 16% |
| Software | 8 | 14% |
| Mobile | 6 | 11% |
| SaaS | 5 | 9% |
| Retail | 4 | 7% |

81 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 14 | 25% |
| Series B | 7 | 13% |
| Series C | 7 | 13% |
| Seed | 6 | 11% |
| Funding Round | 5 | 9% |

9 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 32 | 57% |
| Canada | 1 | 2% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Chris O'Connor | President | 2 | https://shizune.co/investors/profile/chris-o-connor-f1a2 |
| Keith Grinstein | Associate | 0 | https://shizune.co/investors/profile/keith-grinstein |
| Mike Slade | Co-Founder & Partner | 6 | https://shizune.co/investors/profile/mike-slade |
| Nick Hanauer | Partner | 9 | https://shizune.co/investors/profile/nick-hanauer |
| Pete Higgins | Founding Partner | 4 | https://shizune.co/investors/profile/pete-higgins |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| IOTA Software | IOTA Software is a provider of data visualization that connects people, assets, and manufacturing processes. The company's team has extensive experience in the industrial process manufacturing sector. | $10.4M | Series A | Oct 31, 2024 |  |
| Seeq | Seeq is founded on the premise that companies need better solutions for quickly and easily deriving business insight from their industrial process data. It aims to provide software and services that convert industrial process data into information, enable discovery, increase collaboration, and ultimately drive better business decisions that lead toseamless execution, increased earnings, and continuous improvement.Seeq is an official partner of OSIsoft and recently sponsored its European and US user conferences, as well as US regional seminars. Seeq is also a sponsor of recent Emerson Exchange user conferences.Founded in 2012, the company is headquartered in Seattle, Washington, United States. | $50M | Series D | Aug 06, 2024 |  |
| FitOn | FitOn is a free fitness app with more than 10M+ members who have completed over 1+ Billion workout minutes on the platform. It specializes in personal health, fitness, and mobile app. |  | Series C | Feb 15, 2022 |  |
| FitOn | FitOn is a free fitness app with more than 10M+ members who have completed over 1+ Billion workout minutes on the platform. It specializes in personal health, fitness, and mobile app. | $40M | Series B | Dec 15, 2021 |  |
| Knack Shops | Knack is revolutionizing gift-giving by making it simple and enjoyable to offer unique and meaningful gifts. | $3.5M | Series A | Nov 19, 2021 |  |
| FitOn | FitOn is a free fitness app with more than 10M+ members who have completed over 1+ Billion workout minutes on the platform. It specializes in personal health, fitness, and mobile app. | $18M | Series B | Oct 12, 2021 |  |
| Seeq | Seeq is founded on the premise that companies need better solutions for quickly and easily deriving business insight from their industrial process data. It aims to provide software and services that convert industrial process data into information, enable discovery, increase collaboration, and ultimately drive better business decisions that lead toseamless execution, increased earnings, and continuous improvement.Seeq is an official partner of OSIsoft and recently sponsored its European and US user conferences, as well as US regional seminars. Seeq is also a sponsor of recent Emerson Exchange user conferences.Founded in 2012, the company is headquartered in Seattle, Washington, United States. | $50M | Series C | Apr 13, 2021 |  |
| Northern Reflections | Founded in 1985, Northern Reflections (www.northernreflections.com) delivers moderately priced fashions nationwide, strategically focused on the largely underserved demographic of women aged 45 and over. The brand has evolved through the years as stylish and comfortable apparel for multiple occasions that are figure flattering for a maturesilhouette. The Company's talented in-house design team creates unique on-trend collections that are produced in easy to care for fabrics with a focus on sustainability and fit. | $10M | Debt Financing | Apr 06, 2021 |  |
| Cos Bar | Our mission is simple: Deliver the world’s best luxury beauty buying experience.Cos Bar started as a single store 40 years ago in the beautiful resort town of Aspen, Colorado. Since then, it has grown into 20 stores in 13 different states. CosBar chooses products based on their results - makeup in the latest colors, pigments and long-weartechnology - skincare to match your concerns about moisture level, firming, fine lines, fatigue, uneven skin tone, or wrinkles - fragrances to make your own personal statement - bath & body in luxurious textures and fragrances using the highest quality of ingredients - men's lines designed specifically for men using lighter, non-greasy moisturizing textures and portable, sturdy packaging - accessories in the trendiest fashions and home fragrances to complete your home and travel needs.Our curated brands include only the best of the best like Laura Mercier, Sisley-Paris, La Mer, Tom Ford, La Prairie, Cle de Peau, Oribe, Giorgio Armani, Chanel, and YSL Beaute. |  | Debt Financing | Mar 18, 2021 |  |
| Knock | communication with prospective and current renters by integrating leads, track leasing activities, and automate processes such as tour scheduling and lease renewals. | $20M | Venture - Series Unknown | Feb 18, 2021 |  |

10 of 56 investments shown.

## Co-investors
- [Alliance of Angels](https://shizune.co/investors/profile/alliance-of-angels) — VC Fund, 5 deals together
- [Altira Group](https://shizune.co/investors/profile/altira-group) — VC Fund, 5 deals together
- [Catamount Ventures](https://shizune.co/investors/profile/catamount-ventures) — VC Fund, 5 deals together
- [Chevron Technology Ventures](https://shizune.co/investors/profile/chevron-technology-ventures) — VC Fund, 4 deals together
- [Glassdoor](https://shizune.co/investors/profile/glassdoor) — VC Fund, 4 deals together
- [Version One Ventures](https://shizune.co/investors/profile/version-one-ventures) — VC Fund, 4 deals together

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## FAQ

### What does Second Avenue Partners invest in?

Second Avenue Partners invests primarily in E-Commerce, Software and Mobile startups, most often at Series A and Series B stage. Most of the 56 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Second Avenue Partners?

Public channels for Second Avenue Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Second Avenue Partners?

The team at Second Avenue Partners includes Chris O'Connor (President), Keith Grinstein (Associate) and Mike Slade (Co-Founder & Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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