# Sebastian Picardo

> Sebastian Picardo is a seed investor in Hong Kong backing Fashion, Content and Lifestyle. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Location: Hong Kong, Hong Kong
- Total investments: 8
- Last investment: Apr 2019
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://uk.linkedin.com/in/sppicardo
- X (Twitter): https://twitter.com/sppicardo?lang=en

Sebastian Picardo is an active investor and advisor in the global luxury goods sector.As an investor, he has been very active in the fashion, technology and media sectors for over 9 years, investing in companies like Net a porter, Lyst, Farfetch, Business of Fashion and Highsnobiety. He has also been a venture advisor to London-based FelixCapital, a leading Venture Capital firm investing in digital lifestyle start-ups, since 2014.As an advisor, he has helped brands and retailers in areas such as digital marketing, customer experience, omni-channel retailing and innovation, In addition, he has advised companies wanting to enter and market their brands in China mainland.Sebastian was formerly Deputy President of Asia’s iconic luxury department store Lane Crawford. Sebastian joined Lane Crawford in 2012. As a member of the senior management team, he crafted and drove Lane Crawford’s “connected commerce” strategy, underlying the company's focus on omni-channel retail development to deliver a seamless customer experience.Previous to Lane Crawford, Sebastian was with Burberry where he served as Managing Director - Digital Commerce, based in the London headquarters. Prior to this role, he had helped transform and integrate the brand's Spanish operations into the global business as Managing Director - Operations at Burberry Spain. Before joining Burberry, Sebastian had held various senior finance roles at Net-A-Porter, Alexander McQueen and Deloitte.Originally from Argentina, he is a Chartered Accountant, holds a bachelor’s degree in Business Management and a Master’s degree in International Finance. Most recently he attended Harvard Business School, where he successfully completed the Advanced Management Program.Sebastian lived in Buenos Aires, London, Barcelona and Hong Kong. He is fluent in Spanish, English, Italian and has an elementary command of Mandarin.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2.1M–$4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 3 | 38% |
| Content | 2 | 25% |
| Lifestyle | 2 | 25% |
| News | 1 | 13% |
| Beauty | 1 | 13% |

15 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 38% |
| Series A | 3 | 38% |
| Funding Round | 2 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 3 | 38% |
| Italy | 1 | 13% |
| Germany | 1 | 13% |
| United States | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Mos | Mos is the end of endless forms. Mos build products for citizens to access their rights and enjoy their benefits in the simplest way possible. It started with college financial aid and we made applying to $135B of government aid fit in one single application. | $4M | Seed | Apr 17, 2019 |  |
| UNMADE | Unmade are changing fashion design and manufacture. By controlling industrial knitting machines in a new way, the startup can make a different garment every time turning these machines into 3D printers for clothes, but using high quality, natural fibres instead. Launching this winter in Somerset House, Unmade gives customers the chance to remix thework of prominent artists and designers to create their dream jumper that is then made in front of them. Customers can also see their designs on models before sending to knit with Unmade’s unique preview technology.No-one else has been able to offer custom production in knitwear due to the high programming cost. Unmade’s patent-pending technologies remove this cost and makes one-off production possible at a similar cost to local mass production.Through Unmade, brands can then offer bespoke, customised or limited edition knitwear to their customers. Using the same machines as major brands such as Burberry or Benetton, Unmade is running factory trials early next year to prove their technologies at an industrial scale.Unmade’s long-term aim is to create a platform and marketplace through which brands and small designers can offer custom clothing to their customers and taking the mass custom production of knitwear to an industrial level. | $4M |  | Aug 08, 2018 |  |
| Freeda Media | Freeda inspires and engages the most powerful generation of women. Through their contents, they foster and celebrate women achievement, free expression of personal style, and women sisterhood. Founded in 2016, the company is headquartered in Milan, Italy. | $10M | Series A | May 02, 2018 |  |
| Highsnobiety | Highsnobiety is an online publication that covers trends and news in fashion, art, music, and culture. It offers daily news updates, weekly feature interviews, and articles as well as columns featuring influential designers, graphic artists, and retailers. Highsnobiety was launched in 2005 and is based in Berlin, Germany. | $8.5M |  | Jan 19, 2018 |  |
| Thread | Thread operates as an online personal styling platform designed to help men find clothes. The platform offers a combination of human stylist and machine learning algorithms, where they receive personalized information from human stylists and suggestions from an algorithm that understands the customer's preferences over time, helping men todress well without having to go shopping. |  | Series A | Aug 23, 2015 |  |
| UNMADE | Unmade are changing fashion design and manufacture. By controlling industrial knitting machines in a new way, the startup can make a different garment every time turning these machines into 3D printers for clothes, but using high quality, natural fibres instead. Launching this winter in Somerset House, Unmade gives customers the chance to remix thework of prominent artists and designers to create their dream jumper that is then made in front of them. Customers can also see their designs on models before sending to knit with Unmade’s unique preview technology.No-one else has been able to offer custom production in knitwear due to the high programming cost. Unmade’s patent-pending technologies remove this cost and makes one-off production possible at a similar cost to local mass production.Through Unmade, brands can then offer bespoke, customised or limited edition knitwear to their customers. Using the same machines as major brands such as Burberry or Benetton, Unmade is running factory trials early next year to prove their technologies at an industrial scale.Unmade’s long-term aim is to create a platform and marketplace through which brands and small designers can offer custom clothing to their customers and taking the mass custom production of knitwear to an industrial level. | $2.6M | Seed | Jun 18, 2015 |  |
| The Business of Fashion | The Business of Fashion has built a global following as an essential daily resource for fashion creatives, business professionals and entrepreneurs in over 200 countries and territories. It is frequently described as “indispensable,” “required reading” and “an addiction.” |  | Series A | May 01, 2015 |  |
| The Business of Fashion | The Business of Fashion has built a global following as an essential daily resource for fashion creatives, business professionals and entrepreneurs in over 200 countries and territories. It is frequently described as “indispensable,” “required reading” and “an addiction.” | $2.1M | Seed | Feb 18, 2013 |  |

8 of 8 investments shown.

## Co-investors
- [Felix Capital](https://shizune.co/investors/profile/felix-capital) — VC Fund, 4 deals together
- [BACKED VC](https://shizune.co/investors/profile/backed-vc) — VC Fund, 2 deals together
- [C4 Ventures](https://shizune.co/investors/profile/c4-ventures) — VC Fund, 2 deals together
- [Connect Ventures](https://shizune.co/investors/profile/connect-ventures) — VC Fund, 2 deals together
- [LocalGlobe](https://shizune.co/investors/profile/localglobe) — VC Fund, 2 deals together
- [Advancit Capital](https://shizune.co/investors/profile/advancit-capital) — VC Fund, 1 deal together

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## FAQ

### What does Sebastian Picardo invest in?

Sebastian Picardo invests primarily in Fashion, Content and Lifestyle startups, most often at Seed and Series A stage. Most of the 8 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Sebastian Picardo's check size?

Sebastian Picardo typically joins rounds of $2.1M–$4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sebastian Picardo participates in.

### When did Sebastian Picardo last invest?

The most recent investment recorded for Sebastian Picardo closed in Apr 2019. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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