# Sean Seton-Rogers

> Sean Seton-Rogers is a seed investor at PROfounders Capital backing Software. See 37 investments, check sizes, portfolio and contact details. Updated Oct 2026.

- Type: Angel Investor
- Fund: [PROfounders Capital](https://shizune.co/investors/profile/profounders-capital)
- Location: London, United Kingdom
- Total investments: 37
- Last investment: Jun 2025
- Lead investor: 24%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/in/setonrog/
- X (Twitter): https://twitter.com/setonrog
- Facebook: https://www.facebook.com/setonrog

Sean Seton-Rogers is a seed investor at PROfounders Capital in London focused on Software and Travel. Sean is a founding Partner at PROfounders Capital. Since 2000, Sean has been investing in technology companies across both the US and Europe at both Balderton Capital (formerly Benchmark Capital Europe) and Commonwealth Capital Ventures in Boston. In addition to the PROfounders portfolio companies, he has in the past worked closely with others suchas Bebo, Wonga.com, and ConstantContact. Sean has also worked as a strategy consultant with Bain & Company, in both the US and Europe. Sean received his MBA from the Wharton School at the University of Pennsylvania, where he graduated as a Palmer Scholar. In addition, Sean graduated with a BS in Chemical Engineering from Rice University.

## Contacts

5 contacts available for Sean Seton-Rogers: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/sean-seton-rogers?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 8 | 22% |
| Travel | 7 | 19% |
| Mobile | 6 | 16% |
| Apps | 5 | 14% |
| Internet | 4 | 11% |

60 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 17 | 46% |
| Series A | 6 | 16% |
| Series B | 5 | 14% |
| Funding Round | 4 | 11% |
| Series C | 1 | 3% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 9 | 24% |
| Finland | 5 | 14% |
| United Kingdom | 5 | 14% |
| Spain | 2 | 5% |
| Germany | 2 | 5% |

6 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Abacum | Abacum is a SaaS that helps finance teams deliver business insights. Abacum is the first collaborative workflow and planning platform for SMB's finance teams to boost productivity and strategic impact. The company believes in empowering people with the best collaborative tools for them to multiply their strategic impact in the organization andbe more fulfilled. | $60M | Series B | Jun 11, 2025 | https://abacum.io |
| MindLabs | MindLabs is the world's first live mental health platform. | $3.4M | Seed | Oct 07, 2021 | https://wearemindlabs.com/ |
| Veri | Veri helps health-conscious individuals achieve optimal metabolic health through a blood sugar sensor and an iOS app. | $4M | Seed | Jun 07, 2021 | https://www.veristable.com/ |
| Bloobirds | From the end-user standpoint, Salesforce / D365 are essentially platforms for reporting. They are not perceived as user-friendly or a tool that helps to sell more. Actually, they add administrative workload. Sometimes more than 6h per week. This cause usually a substantial lack of adoption and data quality, and… a CRM is only as good as thedata it stores. Bloobirds increases Salesforce / D365 adoption & data hygiene, boosts users' productivity, and guarantees that every lead, contact or account is appropriately followed up. Bloobirds adds all contactability channels (phone, mail, LinkedIn, WhatsApp), automation flows, digital wizards, and task & content suggestions. Hence, sales reps & account managers sell more and faster while data is registered automatically. | $3.2M |  | May 25, 2020 | http://www.bloobirds.com |
| Bloobirds | From the end-user standpoint, Salesforce / D365 are essentially platforms for reporting. They are not perceived as user-friendly or a tool that helps to sell more. Actually, they add administrative workload. Sometimes more than 6h per week. This cause usually a substantial lack of adoption and data quality, and… a CRM is only as good as thedata it stores. Bloobirds increases Salesforce / D365 adoption & data hygiene, boosts users' productivity, and guarantees that every lead, contact or account is appropriately followed up. Bloobirds adds all contactability channels (phone, mail, LinkedIn, WhatsApp), automation flows, digital wizards, and task & content suggestions. Hence, sales reps & account managers sell more and faster while data is registered automatically. | $3.3M | Seed | May 25, 2020 | http://www.bloobirds.com |
| Small Giant Games | Small Giant Games was founded in early 2013 with the belief that small, talented teams can do extraordinary things. We bring years of experience to the table, with a crew of top players in game development, software engineering and graphic design. We’re based right in the heart of downtown Helsinki, Finland. | $41M | Venture - Series Unknown | Feb 20, 2018 | http://www.smallgiantgames.com |
| Wundertax | Wundertax provides online tax returns filing and related services. | $4.7M | Series A | Dec 19, 2017 | https://www.wundertax.de/ |
| Small Giant Games | Small Giant Games was founded in early 2013 with the belief that small, talented teams can do extraordinary things. We bring years of experience to the table, with a crew of top players in game development, software engineering and graphic design. We’re based right in the heart of downtown Helsinki, Finland. | $5.7M | Series A | Mar 09, 2017 | http://www.smallgiantgames.com |
| Armada Interactive | They are trying to create a new kind of mobile gaming experience, one where the player is challenged as well as entertained; where mobile accessibility is not a shortcut for lower quality. | $7M | Seed | Feb 23, 2017 | https://armadainteractive.com/ |
| Festicket | Festicket empowers music fans with a seamless service to discover and book tickets and travel packages for music festivals worldwide. The platform offers an end-to-end experience for music travelers, an efficient two-sided marketplace for 1,000+ music festivals across 40 different countries, and a network of 2,000 suppliers for accommodation andtravel packages. | $6.3M | Series B | Jun 30, 2016 | https://www.festicket.com |

10 of 37 investments shown.

## Co-investors
- [Index Ventures](https://shizune.co/investors/profile/index-ventures) — VC Fund, 9 deals together
- [Creandum](https://shizune.co/investors/profile/creandum) — VC Fund, 5 deals together
- [Lifeline Ventures](https://shizune.co/investors/profile/lifeline-ventures) — VC Fund, 4 deals together
- [K Fund](https://shizune.co/investors/profile/kfund) — VC Fund, 3 deals together
- [Passion Capital](https://shizune.co/investors/profile/passion-capital) — VC Fund, 3 deals together
- [Spintop Ventures](https://shizune.co/investors/profile/spintop-ventures) — VC Fund, 3 deals together

## About PROfounders Capital

VC Fund · London, United Kingdom

PROfounders Capital is a London-based venture capital firm focused on investing in early-stage technology-enabled businesses across Europe. They have the great privilege of being backed by a group of experienced investment partners who have collectively founded, built and exited some of Europe's most successful technology businesses. Theyinvest across a number of sectors including Mobile, Travel, E-Commerce, FinTech, B2B SaaS any many more, but with a strict focus on companies that use technology to improve pain points for businesses or consumers.

5 contacts available at PROfounders Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Andy Phillipps | Investment Partner | https://shizune.co/investors/profile/andy-phillipps |
| George Coehlo | Investment Partner | https://shizune.co/investors/profile/george-coelho |
| Joe Bond | Principal | https://shizune.co/investors/profile/joe-bond |
| Johan Brenner | Investment Partner | https://shizune.co/investors/profile/johan-brenner |
| Jonathan Goodwin | Investment Partner, Founder | https://shizune.co/investors/profile/jonathan-goodwin |

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## FAQ

### What does Sean Seton-Rogers invest in?

Sean Seton-Rogers invests primarily in Software, Travel and Mobile startups, most often at Seed and Series A stage. Most of the 37 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Sean Seton-Rogers?

Public channels for Sean Seton-Rogers include LinkedIn, X (Twitter) and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Sean Seton-Rogers last invest?

The most recent investment recorded for Sean Seton-Rogers closed in Jun 2025. Shizune tracks 37 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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