# Scale Up Media Fund

> Scale Up Media Fund is a VC fund in Surry Hills backing Health Care and Marketplace. See 14 investments, check sizes, portfolio. Updated Sep 2026.

- Type: VC Fund
- Location: Surry Hills, Australia
- Total investments: 14
- Last investment: May 2024
- Lead investor: 14%
- Last updated: Sep 2026
- LinkedIn: https://www.linkedin.com/company/scaleup-mediafund
- Website: https://scaleupmediafund.com/

Scale Up Media Fund is a media-for-equity fund that provides capital for advertising. They use aggregated advertising to create customized advertising solutions for seed-stage firms. The company focuses on enterprises that have acquired momentum with a consumer base and are solving a real problem.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $808k–$5M |
| Venture - Series Unknown | $662k–$5.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Health Care | 4 | 29% |
| Marketplace | 3 | 21% |
| Internet | 2 | 14% |
| E-Commerce | 2 | 14% |
| Real Estate | 2 | 14% |

26 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Venture - Series Unknown | 10 | 71% |
| Series A | 3 | 21% |
| Series C | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Hawke's Brewing | Hawke's Brewing is an operator of an independent beer company that specializes in brewing quality beer. It brews lager, patio pale, and underdog products using all Australian ingredients that let consumers to enjoy fresh home-brewed beers on tap and in cans. The company was founded in 2017 and is headquartered in Randwick, New South Wales. |  | Venture - Series Unknown | May 22, 2024 |  |
| Bare | At Bare, It focuses on providing an extremely high-quality cremation service, at the lowest possible price. By taking care of the cremation, empower families and friends to focus on holding a memorial that is as unique as the life it celebrates – whether that’s a backyard barbeque, a tree-planting ceremony, or a Viking sendoff. | $661.8K | Venture - Series Unknown | May 22, 2024 |  |
| Vitable | Vitable is a D2C company that helps individuals maintain a healthy and balanced diet through an innovative approach. Customers receive personalized vitamin boxes via a flexible subscription model, tailored to their goals, health, and lifestyle: no more standing and guessing in front of hundreds of bottles from the shelf. |  | Venture - Series Unknown | May 22, 2024 |  |
| Fonto | Fonto is a unique consumer-driven data ecosystem, helping businesses make better decisions. |  | Venture - Series Unknown | Jan 01, 2024 |  |
| Bricklet | Bricklet is the marketplace that makes buying fragments of property simple. |  | Venture - Series Unknown | Jan 01, 2023 |  |
| Mogo Cars | The way people purchase cars is changing. Firstly cars are becoming commodities like most other large purchases, especially new cars simply because a new car in one dealership is the same as a new car in another dealership. Secondly customers now have access to online car research tools that list every feature, picture and spec. However whencompleting their research and choosing a car, the customer is forced into online advertising sites or physical dealership visits to get pricing and availability information. Both options can be time consuming and stressful.mogo wants to change this process to make it less stressful, less time consuming and more transparent for customers, as well as making it easier and more affordable for dealerships to present and sell online.Simply choose the car you’re looking to buy, add your trade-in if needed. Your request is anonymously to EVERY DEALERSHIP in the region/s you choose, not just a few local ones. This means mogo increases your chance of finding dealerships offering a great deal without you having to do any work. mogo establishes your private portal where you view offers and dealership contact details. Only dealerships that have submitting a quote including availability will receive your contact information. Then you're free to ask questions and get the information you need to make a more informed decision. | $1M | Venture - Series Unknown | Sep 16, 2019 |  |
| Mosh | Welcome to Mosh, the first Australian men’s wellness hub that’s totally online and completely tailored to you. Wellness isn't one-size-fits-all. Your needs are unique, so your treatment should be too. | $1M | Venture - Series Unknown | Aug 28, 2019 |  |
| Hey You | Formerly Known as Beat The Q and Posse. Hey You is evolving the way that people order and pay at cafes, restaurants and bars. They connect customers with businesses through their app, so that you can order ahead and pay through your mobile. Hey You understand that humanity is at the core of all hospitality and we bring this to our users throughour app. It also focuses on building connections between customers and businesses every day from helping venues grow and run their businesses to transforming the way customers order at their favorite venues.Hey You was founded in 2011and is headquartered in Sydney, Australia. |  | Venture - Series Unknown | Jan 01, 2019 |  |
| Mad Paws | Mad Paws is a Sydney-based start up that was created to fill in the ever growing need in the pet boarding market for affordable, and local pet accommodation while still maintaining the care, love, and attention pets received at high-end, expensive, pet boarding services. | $5M | Series A | Mar 09, 2018 |  |
| Spacer | Spacer provides storage space for self-storage units, car, caravan, and boat storage. They specialize in the online marketplace for renting, parking, and storage spaces. | $2.7M | Series A | Oct 10, 2017 |  |

10 of 14 investments shown.

## Co-investors
- [Artesian VC](https://shizune.co/investors/profile/artesian-capital-management) — VC Fund, 1 deal together
- [Cthulhu Ventures](https://shizune.co/investors/profile/cthulhu-ventures) — VC Fund, 1 deal together
- [Ellerston Capital](https://shizune.co/investors/profile/ellerston-capital) — VC Fund, 1 deal together
- [Global Investors](https://shizune.co/investors/profile/global-investors) — VC Fund, 1 deal together
- [Investible](https://shizune.co/investors/profile/investible) — VC Fund, 1 deal together
- [Macdoch Ventures](https://shizune.co/investors/profile/macdoch-ventures) — VC Fund, 1 deal together

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## FAQ

### What does Scale Up Media Fund invest in?

Scale Up Media Fund invests primarily in Health Care, Marketplace and Internet startups, most often at Venture - Series Unknown and Series A stage. Most of the 14 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Scale Up Media Fund's check size?

Scale Up Media Fund typically joins rounds of $808k–$5M at Series A and $662k–$5.5M at Venture - Series Unknown. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Scale Up Media Fund participates in.

### When did Scale Up Media Fund last invest?

The most recent investment recorded for Scale Up Media Fund closed in May 2024. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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