# SC.Holdings

> SC.Holdings is a VC fund backing Fitness and Media and Entertainment. See 16 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 16
- Last investment: Nov 2025
- Lead investor: 56%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/scholdings/
- Website: https://sc.holdings/

SC.Holdings is a private equity company founded by entrepreneur/investor Jason Stein and Eastbridge Group, a family holding company with $1.5B AUM. The principals of SC are investors and operators with global experience in sports and entertainment, multi-unit retail, commercial real estate, technology, food and beverage.

## Contacts

5 contacts available for SC.Holdings. Shizune tracks 1 team members at SC.Holdings. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/sc-holdings?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $5.2M–$8.1M |
| Series C | $70M–$75M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fitness | 3 | 19% |
| Media and Entertainment | 3 | 19% |
| Wellness | 2 | 13% |
| Health Care | 2 | 13% |
| Sporting Goods | 2 | 13% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 25% |
| Funding Round | 3 | 19% |
| Series C | 2 | 13% |
| Venture - Series Unknown | 2 | 13% |
| Angel | 1 | 6% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 10 | 63% |
| Germany | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Jason Stein | Founder/General Partner | 9 | https://shizune.co/investors/profile/jason-stein |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| MADE Hoops | MADE Hoops is a middle school basketball events company that conducts various matches as well as offers online shopping. |  |  | Nov 12, 2025 |  |
| Fantasy Life | FL Newsletter provides football information delivered directly to customers' inboxes every morning for free. The company was founded by Matthew Berry in 2022 and is headquartered in New York, United States. | $8.1M | Seed | Jul 07, 2025 |  |
| Trident Marketing | Trident Marketing is a marketing firm that strives to deliver customers to owned and partnered brands. |  | Seed | Jan 30, 2023 |  |
| Canyon Bicycles | Canyon Bicycles is a direct-to-consumer bicycle retailer and manufacturer of some of the world’s highest-quality road, mountain, and urban bikes. Canyon Bicycles provides components, such as brake pads, cassettes, chain devices and protections, chainrings, chains, derailleur hangers, grips, luggage racks, pedals, and protection products;accessories, including back packs, bike care products, bike locks and theft protection products. | $30M | Private Equity | Jul 29, 2022 |  |
| Cirkul | Cirkul is the only flavor cartridge infusion bottle system. | $70M | Series C | Jun 13, 2022 |  |
| Just Women's Sports | Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. | $6M | Seed | Jun 09, 2022 |  |
| Future | Future offers one-on-one digital training with fitness coaches, at home, at the gym, or on-the-go. Future pairs its clients with coaches who have trained pro athletes, Hollywood celebrities, and working professionals. | $75M | Series C | Feb 03, 2022 |  |
| AG1 | AG1 (Athletic Greens) is a global health company with a mission to empower people to take ownership of their health through a focus on nutrition. The company's flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single scoop. AG1 is NSF Certified for Sport,one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific. | $115M | Venture - Series Unknown | Jan 25, 2022 |  |
| StatusPro | StatusPro is a sports technology company that combines data with augmented and virtual reality to provide a suite of training and gaming products. | $5.2M | Seed | Aug 12, 2021 |  |
| Cirkul | Cirkul is the only flavor cartridge infusion bottle system. | $30M | Series B | Aug 12, 2021 |  |

10 of 16 investments shown.

## Co-investors
- [LRMR Ventures](https://shizune.co/investors/profile/lrmr-ventures) — VC Fund, 4 deals together
- [Esas Holding](https://shizune.co/investors/profile/esas-holding) — VC Fund, 2 deals together
- [Guggenheim Partners](https://shizune.co/investors/profile/guggenheim-partners) — VC Fund, 2 deals together
- [Bolt Ventures](https://shizune.co/investors/profile/mountain-do-brasil) — VC Fund, 2 deals together
- [Serena Ventures](https://shizune.co/investors/profile/serena-ventures) — VC Fund, 2 deals together
- [Sister Pictures](https://shizune.co/investors/profile/sister-pictures) — VC Fund, 2 deals together

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## Featured in investor lists
- [Sporting Goods VC Funds in United States](https://shizune.co/investors/sporting-goods-vc-funds-united-states)

## FAQ

### What does SC.Holdings invest in?

SC.Holdings invests primarily in Fitness, Media and Entertainment and Wellness startups, most often at Seed and Funding Round stage. Most of the 16 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is SC.Holdings's check size?

SC.Holdings typically joins rounds of $5.2M–$8.1M at Seed and $70M–$75M at Series C. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds SC.Holdings participates in.

### How do I contact SC.Holdings?

Public channels for SC.Holdings include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at SC.Holdings?

The team at SC.Holdings includes Jason Stein (Founder/General Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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