# Sandy Reid

> Sandy Reid is a seed investor at Mercia Fund Managers backing Software and SaaS. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Mercia Fund Managers](https://shizune.co/investors/profile/mercia-fund-management)
- Total investments: 8
- Last investment: Feb 2026
- Lead investor: 88%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/sandy-reid-40ab8718/

Sandy Reid is a seed investor at Mercia Fund Managers focused on Software and SaaS. Sandy joined the Group in 2017, originally in the University Team focussing on the North of England she has now moved to the Midlands Engine Investment Fund (MEIF) team with responsibility for the East Midlands; this fund focusses on proof of concept and early stage opportunities.Sandy has hands-on experience of early stage companies havingfounded and worked as CEO for a university spinout for eight years. She also has experience of acting as a consultant on spinout formation in the HE sector as well as most recently managing the spinout portfolio at the University of Leicester. In addition, Sandy has acted as both director and observer on a number of early-stage company boards, and holds the Certificate in Company Direction from the Institute of Directors. She has a technical background with a PhD in Chemistry, and started her career in corporate research and development.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 38% |
| SaaS | 2 | 25% |
| Computer | 2 | 25% |
| Energy | 1 | 13% |
| Battery | 1 | 13% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 38% |
| Funding Round | 1 | 13% |
| Venture - Series Unknown | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Neupulse | Neupulse is the brand of Neurotherapeutics LtdThe direction of our current research was very much shaped by the feedback we received from individuals with tic disorders and their families.When we asked them for their thoughts on our research priorities we were frequently told that what was really needed was a safe and effective non-drugtreatment for tic disorder that could be used outside of the clinic and gave individuals control over their tics. This led directly to us focusing on the use of peripheral nerve stimulation as a means of bringing about changes in the brain networks associated with the production of tics. We demonstrated that delivering rhythmic patterns of mild electrical stimulation to the median nerve at the wrist could be used to increase the power and the synchronicity of the brain oscillations (rhythms) associated with the suppression of movements, and that this type of stimulation was sufficient to dramatically reduce the frequency of tics and remove the urge-to-tic in individuals with tic disorders.Importantly, we also showed that this type of stimulation did not materially affect the execution of volitional (intentional) movements or impair cognitive functions such as attention. | $4.1M | Seed | Feb 12, 2026 |  |
| Neupulse | Neupulse is the brand of Neurotherapeutics LtdThe direction of our current research was very much shaped by the feedback we received from individuals with tic disorders and their families.When we asked them for their thoughts on our research priorities we were frequently told that what was really needed was a safe and effective non-drugtreatment for tic disorder that could be used outside of the clinic and gave individuals control over their tics. This led directly to us focusing on the use of peripheral nerve stimulation as a means of bringing about changes in the brain networks associated with the production of tics. We demonstrated that delivering rhythmic patterns of mild electrical stimulation to the median nerve at the wrist could be used to increase the power and the synchronicity of the brain oscillations (rhythms) associated with the suppression of movements, and that this type of stimulation was sufficient to dramatically reduce the frequency of tics and remove the urge-to-tic in individuals with tic disorders.Importantly, we also showed that this type of stimulation did not materially affect the execution of volitional (intentional) movements or impair cognitive functions such as attention. | $642.6K | Seed | Jul 31, 2024 |  |
| Iventis | Iventis enable organisers and stakeholders of events and venues to work more collaboratively and efficiently. | $1.9M | Seed | Jul 27, 2023 |  |
| e-Bate | At e-Bate Limited, they believe in making things better. Their knowledge and expertise in rebates and pricing and their ability in translating this into a technical solution is what makes us stand out, and the way they engage with and support their customers is why they choose us. They have chosen the people in their fantastic team as theyprovide the diverse range of skills required to make the implementation of e-Bate a success. Most importantly, they all share the e-Bate values. | $1.7M | Seed | Mar 09, 2022 |  |
| Aceleron | Aceleron is an innovative UK-based advanced lithium battery developer aiming to accelerate the global shift to cleaner, more renewable energy and to empower people to benefit from sustainable battery technology.With a presence in the UK, Caribbean and East Africa, they create innovative storage technology that makes it possible to easily servicelithium battery packs, to upgrade features and capabilities at will, and to avoid expensive take back and disposal costs by continuously refilling energy cells.Their vision is to positively impact the lives of people globally. They are achieving this by continuously innovating their solutions and capabilities to provide the best lithium batteries available and the highest quality rapid testing for reuse. | $3.4M | Venture - Series Unknown | Oct 13, 2021 |  |
| e-Bate | At e-Bate Limited, they believe in making things better. Their knowledge and expertise in rebates and pricing and their ability in translating this into a technical solution is what makes us stand out, and the way they engage with and support their customers is why they choose us. They have chosen the people in their fantastic team as theyprovide the diverse range of skills required to make the implementation of e-Bate a success. Most importantly, they all share the e-Bate values. | $1.1M | Seed | Aug 22, 2019 |  |
| Expandly | Multi-Lingual sales channel management platform enabling sellers, manufacturers and retailers sell products across the world. Sellers upload their products and manage inventory across sales channels including eBay Amazon, Tmall and Etsy. Fulfil order via the order management system or use an integrate partner warehouse. | $759K |  | Oct 01, 2018 |  |
| e-Bate | At e-Bate Limited, they believe in making things better. Their knowledge and expertise in rebates and pricing and their ability in translating this into a technical solution is what makes us stand out, and the way they engage with and support their customers is why they choose us. They have chosen the people in their fantastic team as theyprovide the diverse range of skills required to make the implementation of e-Bate a success. Most importantly, they all share the e-Bate values. | $1.2M | Seed |  |  |

8 of 8 investments shown.

## Co-investors
- [Eos](https://shizune.co/investors/profile/eos-advisory) — VC Fund, 2 deals together
- [Midlands Engine Investment Fund](https://shizune.co/investors/profile/midlands-engine-investment-fund) — VC Fund, 2 deals together
- [Business Growth Fund](https://shizune.co/investors/profile/business-growth-fund) — VC Fund, 1 deal together
- [Mercia Asset Management](https://shizune.co/investors/profile/mercia-technologies) — VC Fund, 1 deal together

## About Mercia Fund Managers

VC Fund · Henley In Arden, United Kingdom

Mercia Fund Managers is a venture capital fund manager with two funds totalling £12.8 million under management. Mercia Fund Managers focuses its efforts on the West Midlands region and benefits from a mixture of public- and private-sector fund investors.Mercia Fund Managers provides venture capital for early-stage technology start-ups that arelocated in the West Midlands. Potential investees must demonstrate their potential for rapid growth and will possess a strong proprietary position with respect to their technology, intellectual property, and products.Mercia Fund Managers is based in central Birmingham and is regulated by the Financial Services Authority. The company is also a member of the British Private Equity and Venture Capital Association.Mercia Fund Managers will typically make an initial investment offer of between £50,000 and £250,000 of venture capital, but has the capacity to follow its money at subsequent investment rounds, up to an overall limit of £1 million of venture capital per company. Later rounds of financing will usually involve syndication with other venture capital investors, often from outside of the West Midlands.

5 contacts available at Mercia Fund Managers.

| Name | Title | Profile |
| --- | --- | --- |
| Sandy Reid | Investment Director | https://shizune.co/investors/profile/sandy-reid |
| Chris Pestell | Investment Director | https://shizune.co/investors/profile/chris-pestell |
| David Wright | Investment Manager | https://shizune.co/investors/profile/david-wright-f75d |
| Debbie Sutton | Facilities Manager | https://shizune.co/investors/profile/debbie-sutton |
| Emma Vaux | Office Manager & Executive Assistant | https://shizune.co/investors/profile/emma-vaux |

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### Similar stage
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- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Sandy Reid invest in?

Sandy Reid invests primarily in Software, SaaS and Computer startups, most often at Seed and Funding Round stage. Most of the 8 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Sandy Reid last invest?

The most recent investment recorded for Sandy Reid closed in Feb 2026. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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