# SamStella

> SamStella is a VC fund in New York backing Advertising and E-Commerce. See 7 investments, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 7
- Last investment: Dec 2016
- Lead investor: 0%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/company/tribal-ventures-llc
- X (Twitter): http://twitter.com/SamStella1
- Website: http://www.samstella.com
- Facebook: http://www.facebook.com/SamStellaLlc

SamStella is a VC fund in New York focused on Advertising and E-Commerce. SamStella was formed to provide that experience. Founded in 2011, their primary goal is to promote and support early stage growth and acceleration of innovative companies in the rapidly expanding AdTech marketplace.

## Contacts

5 contacts available for SamStella. Shizune tracks 1 team members at SamStella. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/samstella?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 5 | 71% |
| E-Commerce | 2 | 29% |
| Brand Marketing | 2 | 29% |
| Apps | 1 | 14% |
| News | 1 | 14% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 71% |
| Series A | 1 | 14% |
| Convertible Note | 1 | 14% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Andrew Reis | Managing Director | 2 | https://shizune.co/investors/profile/andrew-reis |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| PubGears | PubGears is a publisher agency that creates intelligently routed connections to revenue providers. Today these revenue providers include premium sales firms, sales side platforms, exchanges and networks, but through our experiences we have learned what exists today will undoubtedly change tomorrow. Technology is evolving at a faster rate thanever before and has facilitated a shift in the advertising ecosystem away from the traditional ad network model. We navigate this ecosystem and implement a revenue strategy that’s most effective for publishers; much like an advertising agency does for a brand. Together we maintain an advanced knowledge of the market and build stronger partnerships with new technologies that improve publisher earnings. The goal: generate more revenue for publishers and allow them to focus on strong content and site growth, making the Internet a better place. |  | Seed | Dec 11, 2016 | http://www.pubgears.com |
| Bandy | Bandy is an app that lets people selling items on leading online marketplaces like eBay, Amazon, and Etsy, trade their items with others. In short, Bandy is bringing bartering to websites that have millions upon millions of users. Unlike other bartering apps, Bandy doesn't require users to upload and price individual items. Instead, userslink their seller accounts and pull the items they're already selling. The best part is that users can continue selling their items, while they look for great trades. Oh yeah, and it's completely free! | $100K | Seed | Jul 01, 2015 | https://bandy.co |
| Elite Daily | Elite Daily was founded with a commitment to not only deliver content specifically targeted for Generation-Y, but also content shaped by talented media professionals of the same demographic. Elite Daily’s founding team grew tired of traditional media publications mandating that news coverage be presented in a dull, one-dimensional manner and setout to create a highly engaging, socially driven content platform that would radically change and redefine the meaning of a media publication. The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within our generation. With an audience of over 70 million monthly readers, Elite Daily has established the largest, fastest growing community of millennial voices on the web. | $1.5M | Convertible Note | Jun 14, 2014 | http://EliteDaily.com |
| 3FLOZ | 3FLOZ is an automated retail solution providing unparalleled visibility for brands to build brand awareness, educate consumers, and sell products. It offers retail innovation with Automated Pop-Up Stores. 3FLOZ was founded in 2009 and headquartered in New York, United States. | $750K | Seed | Apr 09, 2014 | http://www.3floz.com |
| Reelio | Reelio is a provider of an influencer marketing platform created to identify and manage top social media influencers. The company's platform enables forecasting, workflow automation, optimization, and reporting to provide valuable insights that result in scalable, predictable, measurable, and repeatable influencer marketing campaigns forbrands.It was founded in 2012 and is headquartered in New York. | $1.3M | Seed | Mar 10, 2014 | http://reelio.com |
| TreSensa | TreSensa is a mobile marketing company that leverages branded tap and play HTML5 games to connect brands and game studios with their target audiences at scale on mobile. For consumer brands, TreSensa creates custom branded game experiences that inspire consumer gratitude and lead to increased brand loyalty. For game studios, TreSensa createsplayable ad versions of the studio's game, enabling users to experience core elements of the studio's game before being prompted to download the full version of the game from the app store. In both cases, the HTML5 games are distributed as content and/or as non-incentivized, skippable interstitial advertising across TreSensa’s distribution network, enabling brands and studios to engage and entertain as they market their respective products and services.The company was founded in 2011 and is headquartered in New York. | $5M | Series A | Mar 04, 2014 | http://www.tresensa.com |
| Reelcontent | Reelcontent provides self serve tools that make digital advertising accessible and effective for entrepreneurs and businesses of all sizes. Beautiful ad creatives. Targeted ad placement. Round-the-clock optimization. |  | Seed | Jan 01, 2014 | http://www.reelcontent.com |

7 of 7 investments shown.

## Co-investors
- [Caribou Asset Management](https://shizune.co/investors/profile/caribou-asset-management) — VC Fund, 1 deal together
- [Greycroft](https://shizune.co/investors/profile/greycroft) — VC Fund, 1 deal together
- [HashtagOne](https://shizune.co/investors/profile/hashtag-one-llc) — VC Fund, 1 deal together
- [Headline](https://shizune.co/investors/profile/headlinevc) — VC Fund, 1 deal together
- [Red Sea Ventures](https://shizune.co/investors/profile/red-sea-venture-partners) — VC Fund, 1 deal together
- [Social Starts](https://shizune.co/investors/profile/social-starts) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does SamStella invest in?

SamStella invests primarily in Advertising, E-Commerce and Brand Marketing startups, most often at Seed and Series A stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact SamStella?

Public channels for SamStella include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at SamStella?

The team at SamStella includes Andrew Reis (Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co