# Samson Larsson > Samson Larsson is a angel investor at YLabs (Nairobi) backing E-Commerce and Grocery. See 2 investments, check sizes, portfolio. Updated Aug 2026. - Type: Angel Investor - Fund: [YLabs](https://shizune.co/investors/profile/ylabs-5587) - Location: Nairobi, Kenya - Total investments: 2 - Last investment: Jul 2023 - Lead investor: 0% - Last updated: Aug 2026 - LinkedIn: https://www.linkedin.com/in/samsonlarsson - X (Twitter): https://twitter.com/samsonlarsson - Website: https://x.com/samsonlarsson Samson Larsson is a angel investor at YLabs in Nairobi focused on E-Commerce and Grocery. Product Research, Design, and Development Specialist with over 7 years of experience in designing and developing solutions that drive meaningful social impact and business outcomes. Skilled in Social and Behavior Change research and solution design, bridging the gap between insights and actionable, high-impact innovations. Experienced inleveraging human-centered design principles to implement scalable, sustainable, and user-centered systems. Additionally, brings technical expertise as a seasonal software engineer, ensuring the development of robust digital systems that foster growth and long-term impact. ## Investment focus ### Industry | Industry | Investments | Share | | --- | --- | --- | | E-Commerce | 2 | 100% | | Grocery | 1 | 50% | | Delivery | 1 | 50% | | Shopping | 1 | 50% | | Logistics | 1 | 50% | 9 industries tracked in total. ### Stage | Stage | Investments | Share | | --- | --- | --- | | Angel | 1 | 50% | | Pre-Seed | 1 | 50% | ### Country | Country | Investments | Share | | --- | --- | --- | | Kenya | 1 | 50% | | United States | 1 | 50% | ## Investments | Company | Description | Amount | Stage | Date | Website | | --- | --- | --- | --- | --- | --- | | Instagrocer | Instagrocer is the infrastructure layer for grocery commerce in emerging markets.We aggregate retailer inventory, orchestrate fulfillment, and provide smart APIs that enable any platform, from local grocery stores, to chain stores, to industry-leading AI platforms, to run profitable grocery retail business.Optimizing retailer operations,empowering local brands, and enhancing the consumer experience. | $50K | Angel | Jul 01, 2023 | | | Ayazona | Ayazona is a Kenyan startup helping middle and low-income households in Kenya and beyond get access to affordable food, groceries, household and medical essentials while fighting food waste. | $10K | Pre-Seed | Jan 13, 2020 | | 2 of 2 investments shown. ## About YLabs VC Fund 1 contacts available at YLabs. | Name | Title | Profile | | --- | --- | --- | | Samson Larsson | Senior Innovation Lead | https://shizune.co/investors/profile/samson-larsson | ## Similar investors ### Similar industry - [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund - [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund - [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund ### Similar stage - [LVX Ventures](https://shizune.co/investors/profile/letsventure) — VC Fund - [ZhenFund](https://shizune.co/investors/profile/zhenfund) — VC Fund - [IAN Group](https://shizune.co/investors/profile/indian-angel-network) — VC Fund ### Similar country - [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund - [54 Collective](https://shizune.co/investors/profile/founders-factory-africa) — VC Fund - [Musha Ventures](https://shizune.co/investors/profile/musha-ventures) — VC Fund ## Featured in investor lists - [All Angel Investors in Kenya](https://shizune.co/investors/angel-investors-kenya) - [Food and Beverage Investors in Africa](https://shizune.co/investors/food-and-beverage-investors-africa) - [Food and Beverage Angel Investors in Africa](https://shizune.co/investors/food-and-beverage-angel-investors-africa) - [Food and Beverage Investors in Kenya](https://shizune.co/investors/food-and-beverage-investors-kenya) - [Enterprise Angel Investors in Kenya](https://shizune.co/investors/enterprise-angel-investors-kenya) - [SaaS Angel Investors in Kenya](https://shizune.co/investors/saas-angel-investors-kenya) ## FAQ ### What does Samson Larsson invest in? Samson Larsson invests primarily in E-Commerce, Grocery and Delivery startups, most often at Angel and Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in Kenya. The Investment Focus section breaks down every industry, stage and country in the portfolio. ### When did Samson Larsson last invest? The most recent investment recorded for Samson Larsson closed in Jul 2023. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly. ### Is Shizune's investor data accurate? Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page. # About Shizune Shizune.co is an investor database. 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