# Rui Li

> Rui Li is a seed investor at Ponooc (Amsterdam) backing Software and InsurTech. See 5 investments, check sizes, portfolio and contact details. Updated Oct 2026.

- Type: Angel Investor
- Firm: [Ponooc](https://shizune.co/investors/profile/ponooc)
- Location: Amsterdam, The Netherlands
- Total investments: 5
- Last investment: Jul 2025
- Lead investor: 20%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/in/ruichongli/

Rui Li is an Investment manager at Ponooc.

## Contacts

5 contacts available for Rui Li: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/rui-li-affa?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 1 | 20% |
| InsurTech | 1 | 20% |
| Insurance | 1 | 20% |
| Sporting Goods | 1 | 20% |
| Financial Services | 1 | 20% |

7 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 20% |
| Series A | 1 | 20% |
| Series B | 1 | 20% |
| Funding Round | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 1 | 20% |
| The Netherlands | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Laka | Laka is an InsurTech startup that develops a peer-to-peer bicycle insurance platform to protect bikes. It provides actual coverage by a community of like-minded people who are collectively given a fair price that covers theft, vandalism, damage, and loss as well as provides recovery advice and treatments. | $10.3M | Series B | Jul 15, 2025 | http://laka.co |
| Engyon | Engyon is a firm that develops audit automation software. It helps assurance firms perform high-quality CSRD audit services by providing CSRD audit automation tools. | $1M | Seed | Jan 10, 2025 | https://engyon.eu/ |
| Laka | Laka is an InsurTech startup that develops a peer-to-peer bicycle insurance platform to protect bikes. It provides actual coverage by a community of like-minded people who are collectively given a fair price that covers theft, vandalism, damage, and loss as well as provides recovery advice and treatments. |  |  | Oct 23, 2023 | http://laka.co |
| Laka | Laka is an InsurTech startup that develops a peer-to-peer bicycle insurance platform to protect bikes. It provides actual coverage by a community of like-minded people who are collectively given a fair price that covers theft, vandalism, damage, and loss as well as provides recovery advice and treatments. | $5.6M |  | Oct 23, 2023 | http://laka.co |
| Laka | Laka is an InsurTech startup that develops a peer-to-peer bicycle insurance platform to protect bikes. It provides actual coverage by a community of like-minded people who are collectively given a fair price that covers theft, vandalism, damage, and loss as well as provides recovery advice and treatments. | $12.2M | Series A | Jan 26, 2022 | http://laka.co |

5 of 5 investments shown.

## Co-investors
- [1818 Venture Capital](https://shizune.co/investors/profile/1818-venture-capital) — VC Fund, 4 deals together
- [Autotech Ventures](https://shizune.co/investors/profile/autotech-ventures) — VC Fund, 4 deals together
- [Creandum](https://shizune.co/investors/profile/creandum) — VC Fund, 4 deals together
- [ABN AMRO Ventures](https://shizune.co/investors/profile/ABN-AMRO-Ventures) — VC Fund, 3 deals together
- [Achmea Innovation Fund](https://shizune.co/investors/profile/achmea-innovation-fund) — VC Fund, 3 deals together
- [Elkstone Capital Partners](https://shizune.co/investors/profile/elkstone-capital-partners) — VC Fund, 3 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund

## FAQ

### What does Rui Li invest in?

Rui Li invests primarily in Software, InsurTech and Insurance startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Rui Li?

Public channels for Rui Li include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Rui Li last invest?

The most recent investment recorded for Rui Li closed in Jul 2025. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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