# Roy Rubin

> Roy Rubin is a seed investor at LIBLAB (Los Angeles) backing Software and E-Commerce. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [LIBLAB](https://shizune.co/investors/profile/liblab)
- Location: Los Angeles, United States
- Total investments: 6
- Last investment: Apr 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/royrubin/
- X (Twitter): http://twitter.com/royrubin05
- Website: https://x.com/royrubin05
- Facebook: https://www.facebook.com/royrubin05

Roy Rubin is a seed investor at LIBLAB in Los Angeles focused on Software and E-Commerce. Roy Rubin is the Founding Partner of R-Squared Ventures. He previously worked at Akeneo as an Investor. Roy Rubin attended the University of California, Los Angeles.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 33% |
| E-Commerce | 2 | 33% |
| Enterprise Software | 2 | 33% |
| Consumer | 1 | 17% |
| Payments | 1 | 17% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 33% |
| Pre-Seed | 2 | 33% |
| Series A | 1 | 17% |
| Series B | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Arya | Arya is building the Couples Wellness category, poised to become the next billion-dollar cornerstone in the global wellness market.Couples are falling into routine and many are experiencing increased loneliness. While billions are spent on fitness, mindfulness, and sleep, emotional and physical intimacy is often neglected. We invest in swipingfor the right partner and then trying to fix it (or spend a fortune divorcing them)... but not much in between.Arya's AI concierge makes it radically easy for couples to invest in their relationship and love life, both inside and outside the bedroom - a crucial ingredient to a successful relationship. | $2.1M | Pre-Seed | Apr 01, 2022 |  |
| AnyRoad | AnyRoad is the market leader in Experiential Marketing. AnyRoad’s industry-leading platform enables businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI. |  | Pre-Seed | May 28, 2015 |  |
| Loop Commerce | Loop Commerce is driving a paradigm shift in commerce. Featuring a multi-product suite including GiftNow®, Digital Gift Cards, Corporate Gifting, and Contextual Commerce, Loop's platform is aimed at unlocking the $600B G-Commerce category. As the creator of G-Commerce, Loop powers the digital gifting strategy for world class brands likeTarget, Neiman Marcus, Coach, Uniqlo and more.Acquired by Synchrony in June 2018, Loop Commerce is currently based in Menlo Park, CA. Our flagship product, GiftNow®, integrates seamlessly into retailers'​ stores to offer gift givers a simple and thoughtful way to gift online and gift recipients the option to change the size or color of an item before it ships.Loop Commerce and GiftNow have been profiled by numerous news organizations including CNBC, CBS, USA Today, Chain Store Age and Forbes. Loop Commerce has the full backing and support of Synchrony to accelerate its growth to create something meaningful for millions of people worldwide. | $16M | Series B | Apr 28, 2015 |  |
| TaxJar | TaxJar is the leading technology solution for busy eCommerce sellers to manage sales tax and is trusted by more than 20,000 businesses and developers. We were founded to help eCommerce merchants spend less time on sales tax and more time growing the businesses they love. We’re passionate about creating simple solutions and leveraging technologyto solve complicated sales tax issues.We’re a lean distributed team that knows first-hand the sales tax challenges we’re working to resolve. We're lean, but experienced. We've started our own businesses, sold successful companies (a few in the tax and accounting space), been part of IPO's, worked at fortune 500s and have even resold hundreds of designer shoes on eBay from the garage. We get it. Sales tax isn't fun and that's why we made TaxJar.We all work remotely from wherever we work best for each team member. For most of us, that's home. For others, that may be a local coffee shop or a summer vacation house. The only requirement is that we're working from a place with WiFi, and we're able to get our work done. We talk all day over Flowdock and each of our teams have separate rooms to discuss what's necessary.We’re a happy TaxJar team and we all really love what we do. We've created a space where high-achievers can succeed, but are also safe to fail. We're profitable and focused on growing TaxJar sustainably. We're always learning how to make TaxJar the best place to work for all of us, and not just another tech start-up. We’re always looking for an amazing new teammates to come share in the excitement of solving real-world problems with technology.... and we're hiring! | $600K | Seed | Mar 12, 2014 |  |
| Loop Commerce | Loop Commerce is driving a paradigm shift in commerce. Featuring a multi-product suite including GiftNow®, Digital Gift Cards, Corporate Gifting, and Contextual Commerce, Loop's platform is aimed at unlocking the $600B G-Commerce category. As the creator of G-Commerce, Loop powers the digital gifting strategy for world class brands likeTarget, Neiman Marcus, Coach, Uniqlo and more.Acquired by Synchrony in June 2018, Loop Commerce is currently based in Menlo Park, CA. Our flagship product, GiftNow®, integrates seamlessly into retailers'​ stores to offer gift givers a simple and thoughtful way to gift online and gift recipients the option to change the size or color of an item before it ships.Loop Commerce and GiftNow have been profiled by numerous news organizations including CNBC, CBS, USA Today, Chain Store Age and Forbes. Loop Commerce has the full backing and support of Synchrony to accelerate its growth to create something meaningful for millions of people worldwide. | $12.2M | Series A | Nov 06, 2013 |  |
| Loop Commerce | Loop Commerce is driving a paradigm shift in commerce. Featuring a multi-product suite including GiftNow®, Digital Gift Cards, Corporate Gifting, and Contextual Commerce, Loop's platform is aimed at unlocking the $600B G-Commerce category. As the creator of G-Commerce, Loop powers the digital gifting strategy for world class brands likeTarget, Neiman Marcus, Coach, Uniqlo and more.Acquired by Synchrony in June 2018, Loop Commerce is currently based in Menlo Park, CA. Our flagship product, GiftNow®, integrates seamlessly into retailers'​ stores to offer gift givers a simple and thoughtful way to gift online and gift recipients the option to change the size or color of an item before it ships.Loop Commerce and GiftNow have been profiled by numerous news organizations including CNBC, CBS, USA Today, Chain Store Age and Forbes. Loop Commerce has the full backing and support of Synchrony to accelerate its growth to create something meaningful for millions of people worldwide. | $1M | Seed | Nov 08, 2012 |  |

6 of 6 investments shown.

## Co-investors
- [Group 11](https://shizune.co/investors/profile/group11) — VC Fund, 3 deals together
- [Zeev Ventures](https://shizune.co/investors/profile/zeev-ventures) — VC Fund, 3 deals together
- [Beanstalk Ventures](https://shizune.co/investors/profile/beanstalk-ventures) — VC Fund, 2 deals together
- [PayPal Ventures](https://shizune.co/investors/profile/paypal-ventures) — VC Fund, 2 deals together
- [2B Angels](https://shizune.co/investors/profile/2b-angels) — VC Fund, 1 deal together
- [at.inc/](https://shizune.co/investors/profile/at-inc) — VC Fund, 1 deal together

## About LIBLAB

VC Fund · Austin, United States

LIBLAB provides SDK-as-a-service for companies who want to have SDKs for their APIs. It generates and maintains client libraries like SDKs in multiple languages using best practices. Its core service is open source and we are a developer tools company that optimizes for clean, elegant, maintainable, and automated client libraries.The company wasfounded in 2022 by Sagiv Ofek.

2 contacts available at LIBLAB.

| Name | Title | Profile |
| --- | --- | --- |
| Roy Rubin | Investor | https://shizune.co/investors/profile/roy-rubin |
| Sagiv Ofek | Founder and CEO | https://shizune.co/investors/profile/sagiv-ofek |

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## FAQ

### What does Roy Rubin invest in?

Roy Rubin invests primarily in Software, E-Commerce and Enterprise Software startups, most often at Seed and Pre-Seed stage. Most of the 6 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Roy Rubin last invest?

The most recent investment recorded for Roy Rubin closed in Apr 2022. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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