# Roth Martin

> Roth Martin is a seed investor backing E-Commerce and Wellness. See 8 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Location: San Francisco, United States
- Total investments: 8
- Last investment: Oct 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/roth-martin-8a443334/

Roth Martin is a seed investor in San Francisco focused on E-Commerce and Wellness. Roth Martin is the Co-Founder and President at Rothy's.

## Contacts

5 contacts available for Roth Martin: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/roth-martin?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.4M–$6M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 50% |
| Wellness | 2 | 25% |
| E-Commerce Platforms | 2 | 25% |
| CRM | 1 | 13% |
| Beauty | 1 | 13% |

15 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 7 | 88% |
| Series A | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| California Naturals | California Naturals is a personal care brand that offers clean, safe, and natural goods to everyone at an affordable price, replacing harmful items in bathrooms and homes around the world. | $21M | Series A | Oct 01, 2024 | https://thecalifornianaturals.com |
| California Naturals | California Naturals is a personal care brand that offers clean, safe, and natural goods to everyone at an affordable price, replacing harmful items in bathrooms and homes around the world. | $4M | Seed | Jul 07, 2023 | https://thecalifornianaturals.com |
| Novel | A no-code platform for NFT commerce. | $6M | Seed | Apr 05, 2022 | https://www.novel.com/ |
| Novel | Novel Commerce is a low code platform for NFT commerce. Novel’s first product is a Shopify App that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one. By integrating its tools onto the Shopify platform, Novel has made the cumbersome process of Web3 commerce as seamless, easy, and accessibleas traditional online shopping. | $6M | Seed | Apr 05, 2022 | https://novel.com |
| Novel | +3X repeat purchase & +10X referral revenue. Launch Apple and Google wallet passes for your brand in minutes. | $6M | Seed | Apr 05, 2022 | https://novel.com/ |
| JOON | JOON is revolutionizing corporate wellness with the first turnkey solution that makes it easy for employers to customize a wellbeing benefits program for their people. Employees get the freedom to choose what's meaningful to them while our software automates the reimbursement process and eliminates the administrative burden. JOON bringswellbeing categories like fitness, food, mental health, family care, and education all under one roof. | $2.3M | Seed | Jul 15, 2021 | https://joon.io/ |
| Disco | Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs. | $4.3M | Seed | Jun 29, 2021 | https://www.coopcommerce.com |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $1.4M | Seed | Jun 16, 2020 | https://www.instagram.com/hellocake/ |

8 of 8 investments shown.

## Co-investors
- [Sugar Capital](https://shizune.co/investors/profile/sugar-capital) — VC Fund, 4 deals together
- [Costanoa Ventures](https://shizune.co/investors/profile/costanoaventures) — VC Fund, 3 deals together
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 3 deals together
- [VaynerFund](https://shizune.co/investors/profile/vaynerfund) — VC Fund, 3 deals together
- [Elizabeth Street Ventures](https://shizune.co/investors/profile/elizabeth-street-ventures) — VC Fund, 2 deals together
- [Finn Capital Partners](https://shizune.co/investors/profile/finn-capital-partners) — VC Fund, 2 deals together

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## FAQ

### What does Roth Martin invest in?

Roth Martin invests primarily in E-Commerce, Wellness and E-Commerce Platforms startups, most often at Seed and Series A stage. Most of the 8 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Roth Martin's check size?

Roth Martin typically joins rounds of $1.4M–$6M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Roth Martin participates in.

### How do I contact Roth Martin?

Public channels for Roth Martin include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Roth Martin last invest?

The most recent investment recorded for Roth Martin closed in Oct 2024. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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