Roderick Banner
CEO @ 3LA.com
London, United Kingdom
Roderick Banner is a angel investor at 3LA.com in London focused on TV and Music. Rod founded the technology marketing group, Banner Corporation in 1984 and left it in 2009. It had grown to become the largest Business to Business agency in Europe and boasted the best of the world's blue chip tech firms as its clients.Since selling Banner to WPP, Rod became an angel investor - specialising in marketing technologyplayers. Investments include: The Sound Agency, Appinions, EngageSciences, The Filter, EveryOneCounts and Shopa. This sector has proved to be exciting, dynamic and rewarding.Rod has several day jobs, one of which is Forgather - a fresh, new business proposition. Its mission is to build and develop event properties that enhance people’s lives.Rod believes that the power of ‘real life’ experience is often underestimated in an online world. Most social content relates to human interaction and engagement. So Forgather creates events packed with exuberance, intelligence and fun so that participants (both on stage and in the audience) want to be there and want to come back. To complete the offer, the company builds audiences and communities around live events to maximise returns on any investment.Rod is also working on a new proposition - 3LA.com. This business offers digital planning services to help big brand CMOs (and their agencies) grapple with the complex, cluttered landscape of marketing automation technologies, social media platforms and increasing mobile priorities. The company leverages the diverse experience of a global group of highly experienced technologists and marketers and focuses on very pragmatic business outcomes.Specialties: Social media, mobile and marketing automation. 25 plus years in creating tangible, marketing-driven success for technology companies located in EMEA. Architecting brands. Having as much fun as possible - within the law and a good moral compass. Writing Linkedin testimonials.
- Total investments:
- 2
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Roderick Banner invests in
Stages Roderick Banner invests in
Countries Roderick Banner invests in
Investment Focus
Industry
- TV 1 (50%)
- Music 1 (50%)
- Video 1 (50%)
- Social 1 (50%)
- Content 1 (50%)
Stage
- Angel 1 (50%)
- Series B 1 (50%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Shopa
|
Shopa (www.shopa.com) is where shopping gets social, enabling online customers to quickly discover relevant brands and products through other like-minded customers’ recommendation.Pivotal in the evolution of ecommerce, the UK and US-based business is focused on unlocking the opportunities that social commerce brings and monetising the power ofpersonal recommendation through its next-generation social shopping site. Customers who sign up to Shopa create a personal profile where they customise their own product feed for the items and brands they like. They effectively curate their ultimate personalised shopping basket. Making online buying even easier, customers can then make all of their purchases directly on the Shopa site. With the ability to also follow and like other customers, as well as specific brands and products, Shopa provides constantly evolving shopping inspiration. Customers who then share this inspiration even further through their social media channels are rewarded by Shopa each time one of their friends purchase one of their recommended products. Founded in November 2012, Shopa is backed by investment from Notion Capital and Octopus Ventures. The company was named European Start-up of the Year 2013 by IBM. | Angel / Sep 01, 2012 | |
The Filter
|
Founded in 2004, The Filter is the global leader in recommendation and relevance tools. The vision of music legend and technology pioneer Peter Gabriel, The Filter is delivering proven, measurable results and value to some of the world's largest TV companies.Through a scalable SaaS offering, The Filter supplies clients in the UK, Europe, USAand Australia with a powerful and effective personalisation platform.By applying machine learning, The Filter enables TV companies to recommend the right content to the right consumer at the right time, resulting in measurable uplifts in loyalty, retention and revenue. | $1.2M / Series B / Feb 18, 2009 |
Co-Investors
About 3LA.com
3LA.com Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Roderick Banner
CEO
|
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4 more contacts available
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FAQ
What does Roderick Banner invest in?
Roderick Banner invests primarily in TV, Music and Video startups, most often at Angel and Series B stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Roderick Banner last invest?
The most recent investment recorded for Roderick Banner closed in Sep 2012. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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