# Robert Smithson

> Robert Smithson is a seed investor at Just Insure (Los Angeles) backing FinTech and InsurTech. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Just Insure](https://shizune.co/investors/profile/just-insurance)
- Location: Los Angeles, United States
- Total investments: 4
- Last investment: Aug 2021
- Lead investor: 25%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/robert-smithson-just/

Robert Smithson is a seed investor at Just Insure in Los Angeles focused on FinTech and InsurTech. Robert Smithson - Co-Founder @ CrowdScores

## Round sizes

| Stage | Round size |
| --- | --- |
| Pre-Seed | $450k–$1.2M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 1 | 25% |
| InsurTech | 1 | 25% |
| Insurance | 1 | 25% |
| Automotive | 1 | 25% |
| Auto Insurance | 1 | 25% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 25% |
| Pre-Seed | 1 | 25% |
| Convertible Note | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Just Insure | Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $4.9M | Convertible Note | Aug 10, 2021 |  |
| Just Insure | Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $5.7M | Seed | Jun 30, 2020 |  |
| Just Insure | Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $1.2M | Pre-Seed | Feb 04, 2020 |  |
| Just Insure | Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $450K | Pre-Seed | Jan 15, 2019 |  |

4 of 4 investments shown.

## Co-investors
- [Crosscut Ventures](https://shizune.co/investors/profile/crosscut-ventures) — VC Fund, 2 deals together
- [ManchesterStory Group](https://shizune.co/investors/profile/manchesterstory-group-2) — VC Fund, 2 deals together
- [Plug and Play](https://shizune.co/investors/profile/plug-and-play-ventures) — VC Fund, 1 deal together

## About Just Insure

VC Fund · Los Angeles, United States

Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019.

5 contacts available at Just Insure.

| Name | Title | Profile |
| --- | --- | --- |
| Chris Westcott | Software Engineer | https://shizune.co/investors/profile/chris-westcott |
| Greg Ferkel | Founder | https://shizune.co/investors/profile/greg-ferkel |
| Greg Lyons | CFO | https://shizune.co/investors/profile/greg-lyons-c419 |
| Murray Macdonald | CPO | https://shizune.co/investors/profile/murray-macdonald |
| Robert Smithson | CEO | https://shizune.co/investors/profile/robert-smithson |

## Similar investors

### Similar industry
- [MS&AD Ventures](https://shizune.co/investors/profile/ms-ad-ventures) — VC Fund
- [Anthemis](https://shizune.co/investors/profile/anthemis-group) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## Featured in investor lists
- [Transportation Angel Investors in United States](https://shizune.co/investors/transportation-angel-investors-united-states)
- [Automotive Angel Investors](https://shizune.co/investors/automotive-angel-investors)
- [InsurTech Angel Investors](https://shizune.co/investors/insurtech-angel-investors)
- [InsurTech Angel Investors in United States](https://shizune.co/investors/insurtech-angel-investors-united-states)
- [InsurTech Investors in United States](https://shizune.co/investors/insurtech-investors-united-states)

## FAQ

### What does Robert Smithson invest in?

Robert Smithson invests primarily in FinTech, InsurTech and Insurance startups, most often at Seed and Pre-Seed stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Robert Smithson's check size?

Robert Smithson typically joins rounds of $450k–$1.2M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Robert Smithson participates in.

### When did Robert Smithson last invest?

The most recent investment recorded for Robert Smithson closed in Aug 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co