# Rob Soni

> Rob Soni is a seed investor at Matrix (Boston) backing E-Commerce and Mobile. See 21 investments, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: Angel Investor
- Fund: [Matrix](https://shizune.co/investors/profile/matrix-partners)
- Location: Boston, United States
- Total investments: 21
- Last investment: Mar 2019
- Lead investor: 29%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/in/rosoni

Rob Soni is a seed investor at Matrix in Boston focused on E-Commerce and Mobile. Rob Soni is currently a partner at Matrix Partners. Prior to Matrix, Rob was CEO at Intersect Software Corporation. Before Intersect, Rob was General Partner at Bessemer Venture Partners where he led their investments in Aptis Communications (acquired by Nortel), Maker Communications, (acquired by Conexant Systems), NBX Corporation (acquired by3COM), Castle Networks (acquired by Siemens), Omnia Communications (acquired by Ciena), Sahara Networks (acquired by Cascade Communications), C-Port Corporation (acquired by Motorola), Altiga Networks (acquired by Cisco Systems), Element-14 (acquired by Broadcom), PowerTel (acquired by T-Mobile), Sirocco Systems (acquired by Sycamore Networks), Pirus Networks (acquired by Sun MicroSystems), Ocular Networks (acquired by Tellabs), WaveSmith Networks (acquired by Ciena), Systems Management Arts (SMARTS), Catena Networks, Telica, Mangrove Systems, BladeLogic, Sandbridge Technologies, Sequation and Netuitive. Before joining Bessemer, Rob was an Associate at the Boston Consulting Group.Rob is an honor graduate from Harvard College.

## Contacts

5 contacts available for Rob Soni: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/rob-soni?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 14% |
| Mobile | 2 | 10% |
| Shopping | 2 | 10% |
| Software | 2 | 10% |
| Analytics | 2 | 10% |

37 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 24% |
| Series B | 5 | 24% |
| Series A | 3 | 14% |
| Series C | 2 | 10% |
| Series E | 1 | 5% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 10 | 48% |
| Canada | 1 | 5% |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Tru | Tru is a provider of functional beverages used for energy, focus, power, and refreshment. Its products are infused with vitamins, electrolytes, and antioxidants that enable customers to feel good and perform better. The company believes in challenging human potential through nutrition. | $567K | Seed | Mar 27, 2019 | https://drinktru.com/ |
| ShopAdvisor | ShopAdvisor enables agencies, brands, retailers, and shopping malls to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations.The ShopAdvisor intelligence platform continually catalogues millions of data points including contextualized shopper, product and location informationand applies deep data analytics to deliver each consumer a uniquely personalized and individualized shopping experience that spans from the point of discovery into the store. | $5M |  | Aug 16, 2013 | http://www.shopadvisor.com |
| ShopAdvisor | ShopAdvisor enables agencies, brands, retailers, and shopping malls to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations.The ShopAdvisor intelligence platform continually catalogues millions of data points including contextualized shopper, product and location informationand applies deep data analytics to deliver each consumer a uniquely personalized and individualized shopping experience that spans from the point of discovery into the store. |  | Seed | Aug 16, 2013 | http://www.shopadvisor.com |
| HOMER | HOMER is the essential early learning program for kids. Through a learning program personalized to their age, interests, and level, HOMER helps kids build skills for school and life in the 21st century. HOMER delivers academic skills such as literacy and math in addition to personal skills like problem-solving and social-emotional awareness.The HOMER program is based on our proprietary learning framework—the HOMER Method—a four-step, research-based approach that goes beyond rote memorization to teach essential skills and how to apply them in new contexts, promoting confidence, problem-solving and a lifelong love of learning. HOMER has been honored by Mom’s Choice Award, Parents’ Choice Award, and Common Sense Media, featured in The New York Times, Forbes, and USA Today, and named by Fast Company one of “The 10 most innovative education companies of 2021.” | $2.2M | Seed | Feb 13, 2013 | http://learnwithhomer.com |
| Wiser Solutions | Wiser is the leading provider of actionable data for better decisions. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. The Wiser platform then blends these insights with advanced workflow software to drive business value for brands and retailers. Using a unique combination of data science and humanvalidation, Wiser offers integrated solutions for every aspect of retail, all in one place. | $1.1M | Seed | Nov 19, 2012 | http://www.wiser.com |
| Mobee | Mobee App is a fast, fun, and flexible mobile app that rewards shoppers for answering questions about their shopping experience. | $1.1M | Seed | Nov 19, 2012 | https://mobeeapp.com/ |
| Digital Reef | Digital Reef, Inc. provides scalable and open platform for eDiscovery services and digital information governance applications. It helps meet the needs of corporate and law firm clients to significantly lower costs, mitigate risks, and reduce time associated with the handling and processing of high volumes of electronically stored information (ESI)in the wake of eDiscovery. | $10M | Series B | Mar 03, 2009 | http://www.digitalreefinc.com |
| Envio Networks | envIO networks, inc. provides a platform that enables social marketing of mobile content. The envIOWorks platform brings users of both mobile and social networks an interactive experience that accelerates content discovery and drives increased use of premium mobile content. | $10M | Series B | Apr 23, 2008 | http://www.envionetworks.com |
| Crossbeam Systems | Crossbeam Systems, Inc. provides next-generation security platforms for high-performance networks. It transforms the way enterprises, service providers, and government agencies architect and deliver security services. Its security platforms allow companies to consolidate racks of security appliances and network equipment, such as switches and loadbalancers; virtualizes the deployment and delivery of security applications; and simplify the delivery of security services. The company also integrates hardware with third-party security applications, such as firewalls, virtual private networks, intrusion detection and prevention systems, anti-virus, URL filtering, and content scanning at various performance levels. In addition, it offers SecureShore NMS, a multi-element network management system for multi-box configuration, OS backup and restore, reporting, application distribution, and event scheduling. The company offers firewall, content gateway, virtual security, and security virtualization and consolidation solutions; and professional, training and education, and online support services. Its customers include financial institutions, pharmaceutical companies, government agencies, universities, media organizations, manufacturers, and retailers. Crossbeam Systems, Inc. was founded in 2000 and is headquartered in Boxborough, Massachusetts with additional offices in Europe and the Asia Pacific. The company also operates an authorized training center in Mexico City. | $3.5M | Series F | Feb 14, 2008 | http://www.crossbeamsystems.com |
| Akorri Networks | Akorri, Inc. provides cross-domain performance management software for the virtualized data center. The company’s products include BalancePoint, an agent-less management software, which is used by information technology operations and infrastructure managers, system/storage administrators, and application owners. Its BalancePoint offers aCross-Domain Analysis technology that collects information from servers, storage, and infrastructure software, as well as automatically correlates application performance across these domains. The company’s BalancePoint also offers Application Fingerprinting technology, which profiles and characterizes application workloads, as well as and models how applications use various infrastructure resources in time; and Performance Dynamics Modeling technology that gives warning to potential application performance problems before they happen. It offers professional, assessment, and training services. Akorri, Inc. was founded in 2005 and is based in Littleton, Massachusetts. | $15M | Series C | Sep 10, 2007 | http://www.akorri.com |

10 of 21 investments shown.

## Co-investors
- [North Bridge Venture Partners & Growth Equity](https://shizune.co/investors/profile/north-bridge-venture-partners) — VC Fund, 6 deals together
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund, 3 deals together
- [Tudor Growth Equity](https://shizune.co/investors/profile/tudor-ventures) — VC Fund, 3 deals together
- [BlueStream Ventures](https://shizune.co/investors/profile/bluestream-ventures) — VC Fund, 2 deals together
- [Columbia Capital](https://shizune.co/investors/profile/columbia-capital) — VC Fund, 2 deals together
- [Commonwealth Capital Ventures](https://shizune.co/investors/profile/commonwealth-capital-ventures) — VC Fund, 2 deals together

## About Matrix

VC Fund · San Francisco, United States

Matrix is an early-stage venture capital firm, investing from idea through Series A. As a close-knit team of former founders and company builders, Matrix has partnered with companies from Apple and FedEx to Oculus and Canva. Other Matrix investments include Fivetran, Suno, Side, Afterpay, CTRL-Labs, Oculus, Zendesk, Hubspot, Apollo GraphQL, FlockSafety, GOAT, Postmates, Acacia Communications, and Sila.

5 contacts available at Matrix.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew Verhalen | General Partner | https://shizune.co/investors/profile/andrew-w-verhalen |
| Josh Hannah | General Partner | https://shizune.co/investors/profile/josh-hannah |
| Scott Khanna | Talent | https://shizune.co/investors/profile/scott-khanna |
| Antonio Rodriguez | General Partner | https://shizune.co/investors/profile/antonio-rodriguez |
| Dana Stalder | General Partner | https://shizune.co/investors/profile/dana-stalder |

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## FAQ

### What does Rob Soni invest in?

Rob Soni invests primarily in E-Commerce, Mobile and Shopping startups, most often at Seed and Series B stage. Most of the 21 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Rob Soni?

Public channels for Rob Soni include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Rob Soni last invest?

The most recent investment recorded for Rob Soni closed in Mar 2019. Shizune tracks 21 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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