# Richie Bello

> Richie Bello is a seed investor at Shop Smart Autos (Orlando) backing Automotive and Sales. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Shop Smart Autos](https://shizune.co/investors/profile/shop-smart-autos)
- Location: Orlando, United States
- Total investments: 3
- Last investment: Sep 2021
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/richiebello/
- Website: https://shopsmartautos.com/
- Facebook: https://www.facebook.com/richie.bello.129

Richie Bello is a seed investor at Shop Smart Autos in Orlando focused on Automotive and Sales. Richie Bello is known as an automotive influencer, big data provider, dealer consultant and trainer. He is the author of many books, 3 of his books on Amazon are Branding for Car Guys, Ten Steps to Sales Mastery, and Prospect like a Gold Miner.With 37 years in the automotive industry, Richie understands your problems. ✔ Poor leads ✔ Employeeturnover ✔Lack of trained skilled workforce ✔Data overwhelm ✔Poor or no management reports you needWe get it, with his unique experience Richie knew if could make an impact in the auto dealership business. With our agile development team, we have built our platform at a fraction of the time and money that it would typically take to create these features -Full site development - with dashboards -Mobile app launched on both Android and Apple. -Geofencing Technologies -Data reporting created for dealership management -Full Media Platform -Specialized training for results where you need them.With Richie Bello Automotive Influencer at the helm, we have created a company that’s focused on helping you increase profits. -Minority Owned Business -Partners in Technology -Kelley Blue Book -DealerTrack -IHS Market-Polk -Exclusive VIN Specific Leads To Dealers -Data reporting -Coaching automotive dealerships, sales oriented services sales team improvement workshops for Salesman Training Selling Cars The Internet Car Salesman Workshop Converting Callers to Customers Corporate Training.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $250k–$1.2M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Automotive | 2 | 67% |
| Sales | 1 | 33% |
| Internet | 1 | 33% |
| Service Industry | 1 | 33% |
| Information Services | 1 | 33% |

6 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Richie Bello | PresidentUniversal Solutions MMP, LTD.May 2015 – Present Universal Solutions is a provider of dynamic marketing, media and production solutions for companies across the US.The company creates, optimizes and amplifies content that enables brands to more effectively find and connect with their customers.The Company offers a broadrange of digital marketing solutions including Web Design, e-mail Marketing, Media Buying % Distribution, Video Production, SEO, Pay-Per-Click, among others. Universal Solutions is recognized as one of the best full-service digital marketing agencies offering unique online marketing services and platforms to increase company’s business and promote their awareness.We offer Powerful Marketing Solutions that Work! We bring every aspect of the process to the table so that our clients can benefit from a simple, integrated approach where you can use one service our all.To know more about how we can effectively help you with your marketing process, contact us at:✆ 631-578-9018 ✉ info@usmmp.comPresidentRichie Bello Institute of Leadership and ManagementJan 2015 – Present Richie Bello Institute of Leadership and Management is a nonprofit organization that helps the future business leaders of tomorrow excel in the automotive industry.The organization is nationally known for its excellence in coaching, training and turnaround services to entrepreneurs and business executives, especially in the automotive industry.Richie Bello courses offer Training that INSPIRES growth! The main audience of the Richie Bello courses are Dealers, GM, GSM, Sales Manager, New & Experienced Salespeople, Service Managers, Veterans, among others.In addition, through its Automotive Training Center, Richie Bello Institute has a workforce development program for our Veterans so they can gain employment and effectively fulfill the various roles and responsibilities in the automotive dealerships industry.The Richie Bello Institute of Leadership and Management offers the following courses: | $250K | Seed | Sep 17, 2021 |  |
| Shop Smart Autos | Company Background Shop Smart Autos was founded in 2019. Our core business model consists of recurring monthly revenue from a subscription fee and lead unit sales charged to automotive dealerships. Our targeted users are the nearly 20,000 dealers in the United States. While dealers are open to new initiatives, they need to trust the brand andexpect immediate return on their investment. By leveraging our consumer-facing website, massive marketplace data, artificial intelligence, adapting our lead delivery to fit customers' current systems, and offering additional dealer solutions to maximize the dealership's overall sales performance. The leads provided to dealers are nurtured VIN-specific opportunities that link the consumer directly to the dealer and to their respective inventory. These leads are exclusive to the dealer, with many other features that none of the current competition provides. | $250K | Seed | Sep 17, 2021 |  |
| Shop Smart Autos | Company Background Shop Smart Autos was founded in 2019. Our core business model consists of recurring monthly revenue from a subscription fee and lead unit sales charged to automotive dealerships. Our targeted users are the nearly 20,000 dealers in the United States. While dealers are open to new initiatives, they need to trust the brand andexpect immediate return on their investment. By leveraging our consumer-facing website, massive marketplace data, artificial intelligence, adapting our lead delivery to fit customers' current systems, and offering additional dealer solutions to maximize the dealership's overall sales performance. The leads provided to dealers are nurtured VIN-specific opportunities that link the consumer directly to the dealer and to their respective inventory. These leads are exclusive to the dealer, with many other features that none of the current competition provides. | $1.2M | Seed | May 23, 2019 |  |

3 of 3 investments shown.

## About Shop Smart Autos

VC Fund · Miami, United States

Company Background Shop Smart Autos was founded in 2019. Our core business model consists of recurring monthly revenue from a subscription fee and lead unit sales charged to automotive dealerships. Our targeted users are the nearly 20,000 dealers in the United States. While dealers are open to new initiatives, they need to trust the brand andexpect immediate return on their investment. By leveraging our consumer-facing website, massive marketplace data, artificial intelligence, adapting our lead delivery to fit customers' current systems, and offering additional dealer solutions to maximize the dealership's overall sales performance. The leads provided to dealers are nurtured VIN-specific opportunities that link the consumer directly to the dealer and to their respective inventory. These leads are exclusive to the dealer, with many other features that none of the current competition provides.

1 contacts available at Shop Smart Autos.

| Name | Title | Profile |
| --- | --- | --- |
| Richie Bello | Founder, CTO | https://shizune.co/investors/profile/richie-bello-0069 |

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## Featured in investor lists
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## FAQ

### What does Richie Bello invest in?

Richie Bello invests primarily in Automotive, Sales and Internet startups, most often at Seed stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Richie Bello's check size?

Richie Bello typically joins rounds of $250k–$1.2M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Richie Bello participates in.

### When did Richie Bello last invest?

The most recent investment recorded for Richie Bello closed in Sep 2021. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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