# Richard Setterwall

> Richard Setterwall is a seed investor in Stockholm backing Pet, Wellness and Food and Beverage. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Location: Stockholm, Sweden
- Total investments: 2
- Last investment: Aug 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/setterwall/
- Website: https://www.pitoncap.com/

Richard Setterwall is a Venture Partner at Piton Capital. Founder at DogBuddy (sold to Rover.com) He attended UCLA Anderson School of Management.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $960k–$2M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Pet | 2 | 100% |
| Wellness | 2 | 100% |
| Food and Beverage | 2 | 100% |
| Nutrition | 1 | 50% |
| E-Commerce | 1 | 50% |

9 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 1 | 50% |
| United States | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Wolf Spring | No dog was born to eat kibbles, but we understand that you can’t go hunting deer every morning to feed your dog. That’s why we have created Wolf Spring. It is the first canine functional drink, which, given daily to your four legged friend, will give them key nutrients to keep them healthy. We want to help making sure your beloved companion willnot have unexpected vet visits. We are 100% natural, 100% plant based and proudly made in the USA. We believe in limited ingredients, clear benefits and no bullshit. Your dog has an everlasting faith and love for you so our product has to live up to that trust. No compromise. | $2M | Seed | Aug 24, 2021 |  |
| Petbuddy Group | Petbuddy Group is a D2C pet care group of sustainable brands with the mission to do good for pets, pet parents and the planet. Our brand Buddy Pet Foods offers tailored subscriptions of natural- high quality dog food. In Sep 2020 we also launched Rockybox, a curated dog treat subscription box. We have invested heavy into ourecommerce/subscription platform and will over the next 5 years launch 5 to 7 more sustainable pet care brands based on data and trends. One customer group, one platform, many brands = strong value creation. Based out of Sweden we're experiencing strong growth and are seeking 5 MEUR to further scale PBG and it's brand offerings to new EU markets in 2021. | $960K | Seed | Jul 09, 2019 |  |

2 of 2 investments shown.

## Co-investors
- [Luminar Ventures](https://shizune.co/investors/profile/luminar-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund
- [Chalmers Ventures AB](https://shizune.co/investors/profile/chalmers-ventures) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund

## Featured in investor lists
- [Food and Beverage Angel Investors in Sweden](https://shizune.co/investors/food-and-beverage-angel-investors-sweden)
- [Organic Food Investors in Sweden](https://shizune.co/investors/organic-food-investors-sweden)
- [Wellness Investors in Sweden](https://shizune.co/investors/wellness-investors-sweden)
- [Wellness Angel Investors in Sweden](https://shizune.co/investors/wellness-angel-investors-sweden)
- [Gaming Angel Investors in Sweden](https://shizune.co/investors/gaming-angel-investors-sweden)
- [Organic Food Investors in Europe](https://shizune.co/investors/organic-food-investors-europe)

## FAQ

### What does Richard Setterwall invest in?

Richard Setterwall invests primarily in Pet, Wellness and Food and Beverage startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Richard Setterwall's check size?

Richard Setterwall typically joins rounds of $960k–$2M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Richard Setterwall participates in.

### When did Richard Setterwall last invest?

The most recent investment recorded for Richard Setterwall closed in Aug 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co