# Richard Reed

> Richard Reed is a seed investor at JamJar Investments backing E-Commerce and Consumer Goods. See 19 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [JamJar Investments](https://shizune.co/investors/profile/jamjar-investments)
- Location: London, United Kingdom
- Total investments: 19
- Last investment: Oct 2025
- Lead investor: 26%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/richard-reed-65351517
- X (Twitter): https://twitter.com/richardreedinno
- Website: https://x.com/richardreedinno

Richard Reed is a seed investor at JamJar Investments in London focused on E-Commerce and Consumer Goods. Richard is the founder of Innocent Drinks, UK's number 1 smoothie brand. In 2009 The Coca-Cola Company acquired a minority stake in Innocent Drinks and in 2013 the stake was increased to over 90%. Innocent Drinks gives 10% of its profits to charity. Richard is known to have implemented a google-like working atmosphere at InnocentDrinks' offices, where people feel like at home. He appeared in sereval high profile TV shows and documentaries, here is a documentary with Peter Jones from Drangon's Den (UK's equivalent of Shark Tank) He is now a successful investor through his company JamJar Investments, where they invest in strong teams with an idea that consumers love.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.1M–$6.8M |
| Series A | $1.5M–$17M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 21% |
| Consumer Goods | 3 | 16% |
| Food and Beverage | 3 | 16% |
| Mobile | 2 | 11% |
| Retail | 2 | 11% |

37 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 42% |
| Series A | 4 | 21% |
| Funding Round | 3 | 16% |
| Venture - Series Unknown | 2 | 11% |
| Series B | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 13 | 68% |
| United States | 1 | 5% |
| The Netherlands | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Marleybones | Marleybones is a consumer goods firm that specializes in dog food. | $3.3M |  | Oct 29, 2025 |  |
| Bibbi Parfum | Bibbi Parfum is a perfume brand based on the practice of meditation. |  | Seed | Aug 07, 2024 |  |
| XOXO Soda | XOXO Soda is a plant-based drink with prebiotic fiber that is low in sugar and calories. | $5M | Seed | Jun 26, 2024 |  |
| Marleybones | Marleybones is a consumer goods firm that specializes in dog food. | $1.1M | Seed | Apr 09, 2024 |  |
| SURI (Sustainable Rituals) | A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials. | $7.7M | Series A | Mar 11, 2024 |  |
| Flash Pack | Flash Pack is an award-winning adventure travel company that brings together solo travelers in their 30s and 40s. | $6.1M | Venture - Series Unknown | Oct 23, 2023 |  |
| SURI (Sustainable Rituals) | A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials. | $2.3M | Seed | Nov 01, 2022 |  |
| Wild Cosmetics | We create awesome personal care products that are kind to your body and kind to our planet. | $6.8M | Seed | Feb 17, 2022 |  |
| Yoto | The screen-free audio platform. Play music, stories and more with our audio player that children control with physical cards. Welcome to Audiotime® | $17M | Series A | May 11, 2021 |  |
| Beckley Psytech | Beckley Psytech operates as a psychedelic medicine company. The company is involved in exploring the therapeutic potential of psychedelic substances, such as psilocybin and other compounds, for mental health treatment. The company envisions the integration of clinically validated psychedelic medicines into contemporary medical practices to assistindividuals coping with depression and other significantly debilitating neuropsychiatric conditions characterized by a substantial unmet need. |  |  | Dec 23, 2020 |  |

10 of 19 investments shown.

## Co-investors
- [Redbus Ventures](https://shizune.co/investors/profile/redbus-group) — VC Fund, 3 deals together
- [Active Partners](https://shizune.co/investors/profile/active-partners) — VC Fund, 2 deals together
- [Bicycle Day Ventures](https://shizune.co/investors/profile/bicycle-day-ventures) — VC Fund, 2 deals together
- [Salica](https://shizune.co/investors/profile/hambroperksltd) — VC Fund, 2 deals together
- [LocalGlobe](https://shizune.co/investors/profile/localglobe) — VC Fund, 2 deals together
- [The Garage Soho](https://shizune.co/investors/profile/the-garage-soho) — VC Fund, 2 deals together

## About JamJar Investments

VC Fund · London, United Kingdom

JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech.Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand thejourney of entrepreneurs, the highs the lows, the challenges and some of the solutions. JamJar is the consumer Venture Capital fund run by the innocent drinks founders.

5 contacts available at JamJar Investments.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Balon | Partner | https://shizune.co/investors/profile/adam-balon |
| Jonathan Wright | Co-Founder and Partner | https://shizune.co/investors/profile/jon-wright |
| Richard Reed | Partner | https://shizune.co/investors/profile/richard-reed |
| Katie Marrache | Partner | https://shizune.co/investors/profile/katie-leviten |
| Sophie Luck | Principal | https://shizune.co/investors/profile/sophie-luck |

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## FAQ

### What does Richard Reed invest in?

Richard Reed invests primarily in E-Commerce, Consumer Goods and Food and Beverage startups, most often at Seed and Series A stage. Most of the 19 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Richard Reed's check size?

Richard Reed typically joins rounds of $1.1M–$6.8M at Seed and $1.5M–$17M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Richard Reed participates in.

### When did Richard Reed last invest?

The most recent investment recorded for Richard Reed closed in Oct 2025. Shizune tracks 19 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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