# REACH

> REACH is a VC fund in Chicago backing Real Estate and Software. See 346 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Chicago, United States
- Total investments: 346
- Last investment: Mar 2026
- Lead investor: 23%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/nar-reach-
- X (Twitter): http://twitter.com/narREach
- Website: https://nar-reach.com

REACH is a strategic scale-up program owned and operated by Second Century Ventures, the investment arm of the National Association of Realtors®. Founded in 2013, REACH is focused on helping technology companies connect with one of the largest industries in the world: real estate. By helping companies innovate in the industry, they help hundredsof thousands of small businesses, millions of REALTORS®, and consumers, and the economy as a whole.REACH offers its member companies more than 350 mentors from top real estate companies as well as direct access to NAR's membership to become customers and partners. REACH works closely with other accelerators and incubators and welcomes graduates of Excelerate, TechStars, DreamIt, and YCombinator to apply to NAR REACH for targeted outreach, ongoing coaching, and support.REACH accepts companies at all stages of investment – from an early idea to a standing company with revenues and investors.REACH is an accelerator with a focus on technology companies in real estate and adjacent industries.

## Contacts

5 contacts available for REACH. Shizune tracks 14 team members at REACH. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/reach?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Real Estate | 155 | 45% |
| Software | 110 | 32% |
| Property Management | 46 | 13% |
| SaaS | 41 | 12% |
| Artificial Intelligence | 41 | 12% |

231 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Non-equity Assistance | 88 | 25% |
| Seed | 84 | 24% |
| Funding Round | 68 | 20% |
| Venture - Series Unknown | 45 | 13% |
| Pre-Seed | 38 | 11% |

13 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 163 | 47% |
| Australia | 36 | 10% |
| Canada | 31 | 9% |
| United Kingdom | 30 | 9% |
| Mexico | 9 | 3% |

25 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ashley Stinton | Senior Director, Marketing & Communication | 5 | https://shizune.co/investors/profile/ashley-stinton |
| Bob Goldberg | Founder | 10 | https://shizune.co/investors/profile/bob-goldberg |
| Carlos Rousseau | Managing Partner | 9 | https://shizune.co/investors/profile/carlos-rousseau |
| Dale Stinton | Founder | 4 | https://shizune.co/investors/profile/dale-stinton |
| Dave Garland | Managing Partner | 61 | https://shizune.co/investors/profile/david-garland-2 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ParkBooker | ParkBooker is an independent online travel agent, and we believe that holiday park travelers deserve more when it comes to discovering new destinations and parks and planning and booking their holidays. |  | Non-equity Assistance | Mar 26, 2026 |  |
| Arosoftware | As a busy real estate agent, you want two things: to rise above your competition; and to work effectively with minimal effort and maximum efficiency. Aro Software is an innovative system that is designed to help you succeed; with creative services and client satisfaction guaranteed. Aro Software will help you rise to the top in a tough propertymarket; so if you’re asking yourself “is there a better way?” you’ve come to the right place. At Aro Software, they KNOW there is a better way. |  | Non-equity Assistance | Mar 26, 2026 |  |
| Recruit RE | Recruit Re delivers an online platform for real estate recruitment, connecting employers and job seekers with digital hiring tools. |  | Non-equity Assistance | Mar 26, 2026 |  |
| Crayons CRM | Crayons CRM is an AI tool built for real estate professionals like agents, property managers, brokers, and leasing teams. |  | Non-equity Assistance | Mar 26, 2026 |  |
| Zapiio | Zapiio offers advanced data processing for deal analysis, automated client matching, and compliance checks in transactions. |  | Non-equity Assistance | Mar 26, 2026 |  |
| SpicyTool | SpicyTool is a Revenue Operating System built specifically for real estate brokerages in Latin America. We help brokers generate their own demand without depending on portals, by connecting digital ad campaigns, WhatsApp automation, AI lead qualification, and sales performance tracking into one unified system that sits on top of their existing CRM.The Latin American real estate market is fundamentally different from anywhere else in the world. There is no property exclusivity. Every brokerage competes with the same inventory, and traditional CRMs only manage what is already inside the company. The real bottleneck is not inventory management, it is demand. Who generates it, who qualifies it faster, and who converts it into closed deals. Most brokerages in the region run on a fragmented stack of property portals, personal WhatsApp accounts, spreadsheets, and manual follow ups. Leads leak across channels, response times are slow, and there is zero visibility into which agent or campaign is actually closing business. SpicyTool fixes that by closing the loop between marketing spend and sales execution, with AI that qualifies every lead in real time and feeds closing data back into the campaigns. Incorporated as a Delaware LLC, SpicyTool currently serves real estate brokerages across Uruguay, Argentina, and Chile, with active expansion underway into the rest of the Southern Cone and the broader Latin American region. The team is led by Alejo Dogliani as CEO, Nicolás Eliceche as COO, and Hernán Racciatti as CSO. Alejo and Nicolás worked together for six years at a startup focused advertising agency before founding SpicyTool, where they saw firsthand how real estate teams were losing leads daily because their tools were not built for how the industry actually works in Latin America. Hernán joined once the product was ready to scale commercially, bringing over a decade of sales and market expansion experience from working with startups across Europe. SpicyTool is a Draper University and Draper Startup House alumni. | $220K | Angel | Feb 28, 2026 |  |
| Takeem | Takeem is a proptech platform that helps landlords, property managers, and real estate companies reduce rental risk and streamline property operations. The platform offers rental income protection, digital rent collection, emergency maintenance support, and automated payment solutions designed to make renting more secure and efficient for bothlandlords and tenants. |  | Seed | Feb 18, 2026 |  |
| Watad | Watad is an AI-powered building material procurement platform with embedded finance. |  | Pre-Seed | Feb 12, 2026 |  |
| Asano | Asano provides real-time financial insights for real estate projects and portfolios by integrating cost, schedule, design, and income. |  | Pre-Seed | Feb 12, 2026 |  |
| HoloX | HoloX creates digital twins for off-plan real estate sales, converting complex master designs into interactive 3D experiences. |  | Pre-Seed | Feb 12, 2026 |  |

10 of 346 investments shown.

## Co-investors
- [Second Century Ventures](https://shizune.co/investors/profile/second-century-ventures) — VC Fund, 195 deals together
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 3 deals together
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund, 3 deals together
- [Hometeam Ventures](https://shizune.co/investors/profile/hometeam-ventures) — VC Fund, 3 deals together
- [Plug and Play](https://shizune.co/investors/profile/plug-and-play-ventures) — VC Fund, 3 deals together
- [Alate Partners](https://shizune.co/investors/profile/alate-partners) — VC Fund, 2 deals together

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## FAQ

### What does REACH invest in?

REACH invests primarily in Real Estate, Software and Property Management startups, most often at Non-equity Assistance and Seed stage. Most of the 346 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact REACH?

Public channels for REACH include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at REACH?

The team at REACH includes Ashley Stinton (Senior Director, Marketing & Communication), Bob Goldberg (Founder) and Carlos Rousseau (Managing Partner), among 14 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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