# Rachel Lam

> Rachel Lam is a seed investor at Imagination Capital (New York) backing Advertising and News. See 18 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Imagination Capital](https://shizune.co/investors/profile/imagination-capital)
- Location: New York, United States
- Total investments: 18
- Last investment: Aug 2024
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/rachel-lam-1860912

Rachel Lam is a seed investor at Imagination Capital in New York focused on Advertising and News. Co-founder and Managing Partner of Imagination Capital (www.imaginationvc.com), an early stage venture fund seeking to back companies that are poised to capture an industry shift, with a particular focus on institutional seed stage companies. Firm was launched with co-founder, Richard D. Parsons (former CEO of Time Warner Inc.) in November 2017.Rachel Lam currently serves on the public company boards of Magnite (NASDAQ: MGNI) and Porch Group (NASDAQ: PRCH). She was named to Gold House's inaugural A100 List in 2018, honoring the most impactful AAPIs in culture annually (https://goldhouse.org/a100/), and in 2024 she was recognized by BoardProspects as one of 100 AAPI Board Members Making a Difference.She founded the Time Warner Investments group in 2003, and was head of the strategic investing arm of Time Warner Inc. for 14 years until early 2017. Under Ms. Lam's leadership, the venture capital group of Time Warner invested over $325MM in 54 companies. She has led numerous investments in early stage digital media companies, and managed Time Warner's investments in and exits from many portfolio companies, including: Maker Studios (sold to Disney), Bluefin Labs (sold to Twitter), Admeld (sold to Google), Playspan (sold to Visa), MediaVast (sold to Getty Images), CrowdStar (sold to Glu Mobile), Kosmix (sold to Walmart), iSocket (sold to the Rubicon Project), ScanScout (sold to Tremor Video), Turbine (sold to Warner Bros), IPO Glu Mobile (NASDAQ: GLUU) and IPO Tremor Video (NYSE: TRMR).Additionally, Ms. Lam was an officer at Quetzal/Chase Capital Partners, and at CSFB Equity Partners. Prior to that, she was Director, Office of the President at Time Warner Inc., where she worked with Imagination Capital co-founder, Richard D. Parsons, on corporate transactions and strategic initiatives. She received a B.S. degree in industrial engineering and operations research from U.C. Berkeley and an MBA degree from Harvard Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 4 | 22% |
| News | 2 | 11% |
| Video | 2 | 11% |
| Mobile | 2 | 11% |
| Analytics | 2 | 11% |

33 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 22% |
| Series B | 4 | 22% |
| Series C | 3 | 17% |
| Pre-Seed | 1 | 6% |
| Series D | 1 | 6% |

6 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Openmart | AI agent that automates B2B sales for brands and manufacturers. | $2.8M | Seed | Aug 21, 2024 |  |
| Balloon | Balloon removes bias from group work and decision-making - across teams, both internal and external. Its platform levels the playing field and makes it possible to anonymously surface and prioritize information, feedback, and insights that companies can't get any other way. | $2.1M | Seed | Dec 11, 2019 |  |
| Aunt Flow | Aunt Flow ensures everyone has access to menstrual products. For each 100% organic cotton tampon purchased online, they donate a tampon to a menstruator in need in the USA. People helping people. PERIOD. | $1.5M | Seed | Jan 02, 2019 |  |
| Veritonic | Veritonic is a marketing analytics platform that offers online testing and optimization services for firms in the music industry.Veritonic’s product portfolio consist of testing, analytics, and workflow. Testing assists its users in making data-driven decisions, measuring emotional response, and obtaining qualitative and quantitative responses.Analytics assists its users in benchmarking their brand progress. Workflow enables its users to manage, save, and share tracks with others.Veritonic was founded in 2015 by Andrew Eisner and Scott Simonelli. | $3.5M | Seed | Jul 31, 2018 |  |
| Koji | Koji is the world’s most powerful Link in Bio platform. With hundreds of free apps created by Koji and its community of independent developers, the Koji Link in Bio gives leading Creators on TikTok, Instagram, Twitch, and other social media platforms new ways to engage audiences, connect with supporters, and monetize. | $3M | Pre-Seed | Oct 31, 2016 |  |
| Mashable | Mashable is the leading media company for the Connected Generation and the voice of digital culture. Reporting on the importance of digital innovation, Mashable empowers, and inspires its readers around the globe. Since its inception in 2005, Mashable record 45 million monthly unique visitors and 28 million social media followers and are one ofthe most influential and engaged online communities worldwide. Mashable is headquartered in New York City with offices in San Francisco, London, and Los Angeles. | $15M | Series C | Mar 31, 2016 |  |
| Mashable | Mashable is the leading media company for the Connected Generation and the voice of digital culture. Reporting on the importance of digital innovation, Mashable empowers, and inspires its readers around the globe. Since its inception in 2005, Mashable record 45 million monthly unique visitors and 28 million social media followers and are one ofthe most influential and engaged online communities worldwide. Mashable is headquartered in New York City with offices in San Francisco, London, and Los Angeles. | $17M | Series B | Jan 28, 2015 |  |
| isocket | iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands,and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process. | $5M | Series B | Feb 10, 2014 |  |
| Simulmedia | Simulmedia is making TV advertising better by bringing web-like advertising techniques to television, today. Their technology is powered by the largest anonymous TV viewing database ever created. It was founded in 2009 and headquartered in New York, United States. | $25M | Series D | Dec 10, 2013 |  |
| CrowdStar | CrowdStar is the premier interactive entertainment company for women. The company's flagship fashion styling game Covet Fashion entertains millions of women daily. Founded in 2008, CrowdStar has deep roots in designing inventive games for women. The company is backed by strategic investors Time Warner and Intel Capital and boasts globalpartnerships with Tencent, NHN and Facebook. CrowdStar's games can be found across multiple platforms including Apple's iOS, Google Play, Amazon and Microsoft. | $12M |  | Jun 02, 2013 |  |

10 of 18 investments shown.

## Co-investors
- [Avalon Ventures](https://shizune.co/investors/profile/avalon-ventures) — VC Fund, 5 deals together
- [Intel Capital](https://shizune.co/investors/profile/intel-capital) — VC Fund, 3 deals together
- [The9](https://shizune.co/investors/profile/the9) — VC Fund, 3 deals together
- [Union Square Ventures](https://shizune.co/investors/profile/union-square-ventures) — VC Fund, 3 deals together
- [Updata Partners](https://shizune.co/investors/profile/updata-partners) — VC Fund, 2 deals together
- [UpHonest Capital](https://shizune.co/investors/profile/uphonest-capital) — VC Fund, 2 deals together

## About Imagination Capital

VC Fund · New York, United States

Imagination Capital is a partnership of diverse executives with extensive media and venture capital experience. They partner with entrepreneurs to bring their networks, operating and investment experience, and capital to build high growth companies that can meaningfully scale and innovate within their target markets. They seek to join investorsyndicates where they can lend their judgement, experience and sense of humor to help their portfolio companies successfully grow.

2 contacts available at Imagination Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Rachel Lam | Managing Partner | https://shizune.co/investors/profile/rachel-lam |
| Richard Parsons | Co-Founder and Partner | https://shizune.co/investors/profile/richard-parsons |

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## FAQ

### What does Rachel Lam invest in?

Rachel Lam invests primarily in Advertising, News and Video startups, most often at Seed and Series B stage. Most of the 18 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Rachel Lam last invest?

The most recent investment recorded for Rachel Lam closed in Aug 2024. Shizune tracks 18 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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