# Provenance

> Provenance is a VC fund in Beverly Hills backing E-Commerce and Fashion. See 9 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Beverly Hills, United States
- Total investments: 9
- Last investment: Jun 2023
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/18168289/
- Website: https://www.provenance.digital/

Provenance is a VC fund in Beverly Hills focused on E-Commerce and Fashion. Provenance supports the growth of the next generation of digitally-intensive, direct-to-consumer brands. The company aims to provide the fuel to grow an authentic brand while being trusted stewards of its ethos.

## Contacts

5 contacts available for Provenance. Shizune tracks 4 team members at Provenance. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/provenance-11d7?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 56% |
| Fashion | 4 | 44% |
| Men's | 1 | 11% |
| Beauty | 1 | 11% |
| Retail | 1 | 11% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 4 | 44% |
| Series A | 1 | 11% |
| Series B | 1 | 11% |
| Series C | 1 | 11% |
| Private Equity | 1 | 11% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Anton Romash | Principal | 0 | https://shizune.co/investors/profile/anton-romash-f186 |
| Anton Romash | Principal | 1 | https://shizune.co/investors/profile/anton-romash |
| Anthony Choe | Founder | 4 | https://shizune.co/investors/profile/anthony-choe-c4ab |
| Anthony Choe | Founder | 0 | https://shizune.co/investors/profile/anthony-choe |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ten Thousand | Ten Thousand is a provider of an online shopping platform designed to offer men's apparel and designed training essentials optimized for workout. The company's platform offers men's sports apparel that are lightweight, durable and flexible for the wear and tear of daily workouts, enabling consumers to get choice of fit and featuresoptions to match their needs | $21.5M | Series A | Jun 12, 2023 |  |
| Makeup by Mario | Makeup by Mario is an online beauty store that offers glam quad gift sets, soft pop powder blush, lipstick, and blush stick products. | $40M |  | Jan 19, 2023 |  |
| Makeup by Mario | Makeup by Mario is an online beauty store that offers glam quad gift sets, soft pop powder blush, lipstick, and blush stick products. | $40M | Series B | Jan 19, 2023 |  |
| Fireclay Tile | Fireclay Tile is a leading ceramic tile company using recycled materials and sustainable manufacturing practices. Its products include bathroom tile, kitchen tile, floor tile, and subway tile, that are durable, as well as colorful that enable customers to design their home with glass and brick tiles in various patterns, colors, and design. |  |  | Oct 26, 2021 |  |
| Fireclay Tile | Fireclay Tile is a leading ceramic tile company using recycled materials and sustainable manufacturing practices. Its products include bathroom tile, kitchen tile, floor tile, and subway tile, that are durable, as well as colorful that enable customers to design their home with glass and brick tiles in various patterns, colors, and design. |  | Private Equity | Oct 26, 2021 |  |
| Fireclay Tile | Fireclay Tile is a leading ceramic tile company using recycled materials and sustainable manufacturing practices. Its products include bathroom tile, kitchen tile, floor tile, and subway tile, that are durable, as well as colorful that enable customers to design their home with glass and brick tiles in various patterns, colors, and design. |  | Private Equity | Oct 26, 2021 |  |
| MeUndies | MeUndies is an underwear and loungewear company known for its product line for men's and women's underwear, sleepwear, and loungewear brand that targets Gen Z and millennial customers.The brand is committed to celebrating comfort, creativity, and self-expression, and is renowned for its ethos of inclusivity, body positivity, andtransparency; its cause-marketing platform (MeUndies Gives); and its frequent drops of colorful, trendy prints. Customers can purchase products individually or through the MeUndies membership program, which offers discounted pricing, flexible order, and delivery options, and early access to the brand’s weekly product drops featuring new prints. Today MeUndies has sold more than nine million pairs of underwear and still continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand. The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs, and its monthly membership. In 2011, Barak Diskin and Jonathan Shokrian headquartered the company in Culver City, California. | $40M | Series C | Nov 23, 2020 |  |
| Marinelayer | Mike Natenshon started making custom shirts because we couldn't find any that fit and felt like the old staples in his rotation.ML shirts come in half sizes, Smedium, Marge & Larger. They are knit with amazingly soft natural fabric that has been totally pre-shrunk. And they are sustainably made right in San Francisco.Get involved bybecoming a fan! Our fans help us pick new designs, win free gear and help spread the word about a new start-up that's trying to shake things up in the apparel world. |  |  | Sep 25, 2018 |  |
| Knot Standard | Knot Standard is a custom menswear brand. It was founded in 2012 and is headquartered in New York. | $15M |  |  |  |

9 of 9 investments shown.

## Co-investors
- [Silas Capital](https://shizune.co/investors/profile/silas-capital) — VC Fund, 2 deals together
- [Alfa](https://shizune.co/investors/profile/alfa-6b54) — VC Fund, 1 deal together
- [Blue Scorpion Investments](https://shizune.co/investors/profile/blue-scorpion-investments) — VC Fund, 1 deal together
- [Elizabeth Street Ventures](https://shizune.co/investors/profile/elizabeth-street-ventures) — VC Fund, 1 deal together
- [Fernbrook Capital Management](https://shizune.co/investors/profile/fernbrook-capital-management-llc) — VC Fund, 1 deal together
- [Kombo Ventures](https://shizune.co/investors/profile/kombo-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Bpifrance](https://shizune.co/investors/profile/bpifrance) — VC Fund
- [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund
- [HTGF (High-Tech Gruenderfonds)](https://shizune.co/investors/profile/high-tech-gr%C3%BCnderfonds) — VC Fund

## FAQ

### What does Provenance invest in?

Provenance invests primarily in E-Commerce, Fashion and Men's startups, most often at Funding Round and Series A stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Provenance?

Public channels for Provenance include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Provenance?

The team at Provenance includes Anton Romash (Principal), Anton Romash (Principal) and Anthony Choe (Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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