# Progress Ventures

> Progress Ventures is a VC fund in Boston backing Advertising and Analytics. See 37 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Boston, United States
- Total investments: 37
- Last investment: Feb 2025
- Lead investor: 27%
- Fund size: $20M
- Last fund: Oct 2015
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/progress-ventures
- X (Twitter): https://www.twitter.com/adtechvc
- Website: http://www.progressventures.com
- Facebook: https://www.facebook.com/Progress-Ventures-1404185966482829/

Progress Ventures is an early-stage investment fund focused exclusively on the emerging platforms in media and marketing technology. We partner with experienced entrepreneurs and commit capital to promising start-ups seeking to become active and integral pieces of the digital marketing and content ecosystem.

## Contacts

5 contacts available for Progress Ventures. Shizune tracks 5 team members at Progress Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/progress-ventures?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 14 | 38% |
| Analytics | 11 | 30% |
| Software | 9 | 24% |
| Marketing | 9 | 24% |
| Internet | 5 | 14% |

58 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 22% |
| Series A | 8 | 22% |
| Series B | 4 | 11% |
| Funding Round | 3 | 8% |
| Pre-Seed | 2 | 5% |

11 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 24 | 65% |
| United Kingdom | 2 | 5% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Chris Legg | General Partner | 6 | https://shizune.co/investors/profile/chris-legg |
| Adriaan Zur Muhlen | Venture & Growth Company Investor, Strategy Advisor, and Alternative Asset Fund Manager | 4 | https://shizune.co/investors/profile/adriaan-zur-muhlen |
| Nick MacShane | General Partner | 3 | https://shizune.co/investors/profile/nick-mcshane |
| Rick Gallagher | Senior Managing Director / Chief Operating Officer / Chief Financial Officer | 0 | https://shizune.co/investors/profile/rick-gallagher |
| Sam Thompson | Founding Partner | 0 | https://shizune.co/investors/profile/sam-thompson |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| tvScientific | TvScientific is a CTV platform that makes TV advertising accessible and measurable for brands and apps of all sizes. TvScientific leverages data to prove the actual value of TV advertising and simplifies and automates CTV buying and optimization. TvScientific provides actionable, real-time reporting so people may feel confident their campaigns areperforming at their peak levels. Users may gain insightful information about the incremental value of CTV campaigns from the Always-On Incrementality testing feature, which gives them further confidence that they are generating the desired results. | $25.5M | Series B | Feb 03, 2025 |  |
| ID5 | ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide astable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. | $20M | Series B | Apr 09, 2024 |  |
| tvScientific | TvScientific is a CTV platform that makes TV advertising accessible and measurable for brands and apps of all sizes. TvScientific leverages data to prove the actual value of TV advertising and simplifies and automates CTV buying and optimization. TvScientific provides actionable, real-time reporting so people may feel confident their campaigns areperforming at their peak levels. Users may gain insightful information about the incremental value of CTV campaigns from the Always-On Incrementality testing feature, which gives them further confidence that they are generating the desired results. | $9.4M | Convertible Note | Feb 28, 2024 |  |
| Tracer | Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, reporton, and analyze all of your data. | $18.1M | Series A | Feb 13, 2023 |  |
| Tracer | Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, reporton, and analyze all of your data. | $18.1M | Series A | Feb 13, 2023 |  |
| Tenovos | Tenovos offers an Active Story Management platform that transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain. The company was founded in 2018 and is based in New York City, New York. | $10M | Series B | Nov 20, 2022 |  |
| Tenovos | Tenovos offers an Active Story Management platform that transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain. The company was founded in 2018 and is based in New York City, New York. | $10M | Series B | Nov 20, 2022 |  |
| Sovrn | Sovrn offers products and services to tens of thousands of online publishers that help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t.The company is headquartered in Boulder, Colorado with offices in SanFrancisco, New York, and London. | $36M | Series C | Jul 26, 2022 |  |
| Veritonic | Veritonic is a marketing analytics platform that offers online testing and optimization services for firms in the music industry.Veritonic’s product portfolio consist of testing, analytics, and workflow. Testing assists its users in making data-driven decisions, measuring emotional response, and obtaining qualitative and quantitative responses.Analytics assists its users in benchmarking their brand progress. Workflow enables its users to manage, save, and share tracks with others.Veritonic was founded in 2015 by Andrew Eisner and Scott Simonelli. | $7.5M | Series A | Jun 28, 2022 |  |
| Tenovos | Tenovos offers an Active Story Management platform that transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain. The company was founded in 2018 and is based in New York City, New York. | $8M | Series A | Jun 30, 2021 |  |

10 of 37 investments shown.

## Co-investors
- [S4S Ventures](https://shizune.co/investors/profile/s4s-ventures) — VC Fund, 14 deals together
- [1745 Ventures](https://shizune.co/investors/profile/bertelsmann-digital-media-investments) — VC Fund, 10 deals together
- [Dublin Capital Partners](https://shizune.co/investors/profile/dublin-capital-partners) — VC Fund, 6 deals together
- [Revel Partners](https://shizune.co/investors/profile/revel-partners) — VC Fund, 6 deals together
- [AperiamVentures](https://shizune.co/investors/profile/mathcapital) — VC Fund, 5 deals together
- [NewRoad Capital Partners](https://shizune.co/investors/profile/newroad-ventures) — VC Fund, 3 deals together

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- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Progress Ventures invest in?

Progress Ventures invests primarily in Advertising, Analytics and Software startups, most often at Seed and Series A stage. Most of the 37 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Progress Ventures?

Public channels for Progress Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Progress Ventures?

The team at Progress Ventures includes Chris Legg (General Partner), Adriaan Zur Muhlen (Venture & Growth Company Investor, Strategy Advisor, and Alternative Asset Fund Manager) and Nick MacShane (General Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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