# Primer

> Primer is a VC fund in Seoul backing Software and Information Technology. See 139 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Seoul, South Korea
- Total investments: 139
- Last investment: Apr 2026
- Lead investor: 25%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/primerclub
- X (Twitter): https://www.twitter.com/primer | primer club
- Website: http://www.primer.kr
- Facebook: http://www.facebook.com/primerkr

Primer (프라이머) is a startup accelerator that the partners are all entrepreneurs based in Korea. The company started Jan 2010.The company forms groups called “PrimerClub Members” by selecting potential entrepreneurs, invest seed fund and provides them with mentoring and other support services to help ensure successful outcomes in their newventures.

## Contacts

5 contacts available for Primer. Shizune tracks 2 team members at Primer. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/primer?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 15 | 11% |
| Information Technology | 13 | 9% |
| E-Commerce | 11 | 8% |
| Apps | 10 | 7% |
| Artificial Intelligence | 9 | 6% |

152 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 89 | 64% |
| Pre-Seed | 12 | 9% |
| Series A | 10 | 7% |
| Angel | 2 | 1% |
| Funding Round | 2 | 1% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| South Korea | 92 | 66% |
| United States | 6 | 4% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Douglas Guen | CEO & Founder | 14 | https://shizune.co/investors/profile/douglas-guen |
| Kiha Lee | Partner | 17 | https://shizune.co/investors/profile/kiha-lee |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Memory Inc | Memory is a shared memory layer that helps AI better understand and utilize the work context scattered across a team, by continuously capturing, organizing, and connecting information from various tools, conversations, and workflows, enabling more accurate insights, improved collaboration, and smarter decision-making across the organization. |  | Seed | Apr 29, 2026 |  |
| Hookable | Hookable is an AI-based e-commerce detail page automatic generation solution. |  | Seed | Apr 21, 2026 |  |
| OASES | OASES is a customized travel platform developed by Linkovation, a South Korean startup. |  | Seed | Apr 15, 2026 |  |
| Finology | AI fintech startup that helps retail investors use AI to make better financial decisions | $35K | Seed | Oct 14, 2025 |  |
| Cafe ilbun | Cafe ilbun is the coffee business brand where customers can order and use services with minimal staff involvement. Cafe Ilboon is a coffee business that runs or promotes self-service cafés and franchise-style café operations focused on fast and convenient coffee service. | $69.4K | Seed | Feb 18, 2025 |  |
| HK Logistics | HK Logistics is a logistics and technology startup. It operates a digital freight and cargo transport platform that uses AI, data, and automation to match and manage truck deliveries. |  | Seed | Feb 11, 2025 |  |
| DailyPay | DailyPay is a company that develops sustainable management environments for small and medium-sized enterprises. It innovates finance for SMEs based on FinTech. |  | Seed | Jan 10, 2025 |  |
| Deskroom | Deskroom is an AI-driven enterprise data platform that integrates information from multiple business systems into a unified structure. It uses ontology-based modeling and AI agents to automate data analysis, reporting, and operational insights. The platform helps organizations streamline decision-making by connecting fragmented data sources andenabling real-time intelligence for business planning and execution. |  | Seed | Jan 07, 2025 |  |
| Hummingbirds | Hummingbirds specializes in promoting organizational culture and offers corporate communication solutions. |  | Seed | Jan 02, 2025 |  |
| GoLe-Robotics | Gole Robotics is an intelligent robotics company that focuses on developing robots specially to transporting construction materials to help on-site workers. | $4M | Seed | Dec 17, 2024 |  |

10 of 139 investments shown.

## Co-investors
- [Strong Ventures](https://shizune.co/investors/profile/strong-ventures) — VC Fund, 27 deals together
- [Sazze Partners](https://shizune.co/investors/profile/sazzepartners) — VC Fund, 19 deals together
- [D·CAMP](https://shizune.co/investors/profile/banks-foundation-for-young-entrepreneurs) — VC Fund, 8 deals together
- [Springcamp](https://shizune.co/investors/profile/spring-camp) — VC Fund, 5 deals together
- [AddVenture](https://shizune.co/investors/profile/addventure) — VC Fund, 3 deals together
- [BonAngels Venture Partners](https://shizune.co/investors/profile/bon-angels) — VC Fund, 3 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Primer invest in?

Primer invests primarily in Software, Information Technology and E-Commerce startups, most often at Seed and Pre-Seed stage. Most of the 139 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Primer?

Public channels for Primer include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Primer?

The team at Primer includes Douglas Guen (CEO & Founder) and Kiha Lee (Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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