# Prana Capital

> Prana Capital is a VC fund in São Paulo backing Retail Technology and B2B. See 17 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: São Paulo, Brazil
- Total investments: 17
- Last investment: Nov 2022
- Lead investor: 29%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/prana-capital/
- Website: https://pranacp.com/

Prana Capital is a wealth and an alternative asset manager

## Contacts

5 contacts available for Prana Capital. Shizune tracks 1 team members at Prana Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/prana-capital?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $202k–$2.6M |
| Pre-Seed | $242k–$600k |
| Equity Crowdfunding | $200k–$570k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail Technology | 3 | 18% |
| B2B | 2 | 12% |
| SaaS | 2 | 12% |
| Credit | 2 | 12% |
| Marketing | 2 | 12% |

37 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 7 | 41% |
| Pre-Seed | 3 | 18% |
| Equity Crowdfunding | 2 | 12% |
| Series A | 1 | 6% |
| Funding Round | 1 | 6% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Brazil | 10 | 59% |
| Trinidad and Tobago | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Seth Patel | Chief Executive Officer | 0 | https://shizune.co/investors/profile/seth-patel |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Erural | Erural is the largest business platform for Brazilian livestock. | $1.9M | Seed | Nov 14, 2022 |  |
| 99Hunters | 99Hunters provides executive search, headhunters, marketplace, recruitment and selection, and sharing economy services. They also provide headhunters and executive search services. | $417.3K | Pre-Seed | Mar 03, 2022 |  |
| ds.marketing | DS Marketing is a marketing automation platform whose mission is to democratize digital marketing for retail. The platform is designed exactly to bring simplicity, speed and quality in the creation and distribution of promotional advertisements for supermarkets, butchers, horticultural products and pharmacies. | $184.1K | Debt Financing | Jan 26, 2022 |  |
| Hubii | Hubii was born to solve the New Retail phygital transformation in LatAm. Through fulfillment, we give new life to mom n pop stores transforming them into order-and-delivery stations for e-commerce. With our tech, marketplaces lose the need to have CAPEX intensive DCs or dark-stores to deliver fast and cheap delivery for its customers. Thee-commerce platforms may still keep their stores, although with us, they expand their coverage and channel penetration while making the most of its unit economics with streamlined logistics costs, focusing on its most valuable asset, the control of the demand. Also, the SMB retail stores are redefined in the new phygital era which we are living the transformation as of now. Instead of being cannibalized by the online world, they become a crucial part of it in the simplest way. With our tech, these mom n pops may sell online without having to go through intensive changes, they can simply accept a new order as simple as an uber accepts a new car ride. With Hubii they have more cash inflow by selling more while improving their shelf turnover ratio and product mixes. Hubii redefines the traditional core elements of retailing and the relationship among them to upgrade current formats and create new retail occasions. | $600K | Pre-Seed | Jan 10, 2022 |  |
| ds.marketing | DS Marketing is a marketing automation platform whose mission is to democratize digital marketing for retail. The platform is designed exactly to bring simplicity, speed and quality in the creation and distribution of promotional advertisements for supermarkets, butchers, horticultural products and pharmacies. | $242.3K | Pre-Seed | Dec 30, 2021 |  |
| Salesrun | E-Comprei is a company that buys and sells beauty and hygiene products for small shop keeper. | $200.2K | Equity Crowdfunding | Dec 21, 2021 |  |
| Gira | Canal Dstak is a application that assist small and medium entrepreneurs to get financial independence. | $2.6M | Seed | Nov 17, 2021 |  |
| Beaver Soluções Tecnológicas | Beaver is an online real estate opportunity platform that wants to simplify access and participation to the real estate market through the use of technology. Our goal is to connect interested in participating in the real estate market to companies that are developers of real estate projects. Through the Beaver platform, institutional and qualifiedinvestors can participate in the opportunities available in a private and secure environment. Real estate developers who are seeking features can create an account and submit an online application with their resource demands, which undergo a verification and due diligence process, before being made available in a restricted manner. | $2M |  | Nov 09, 2021 |  |
| Beaver Soluções Tecnológicas | Beaver is an online real estate opportunity platform that wants to simplify access and participation to the real estate market through the use of technology. Our goal is to connect interested in participating in the real estate market to companies that are developers of real estate projects. Through the Beaver platform, institutional and qualifiedinvestors can participate in the opportunities available in a private and secure environment. Real estate developers who are seeking features can create an account and submit an online application with their resource demands, which undergo a verification and due diligence process, before being made available in a restricted manner. | $2M | Seed | Nov 09, 2021 |  |
| Mercê do Bairro | Mercê do Bairro is a Virtual Retail Chain. We provide a reliable brand and digital solutions to improve revenues and reduce costs of small groceries stores, making life easier for shopkeepers and their customers. | $10M | Series A | Oct 21, 2021 |  |

10 of 17 investments shown.

## Co-investors
- [DOMO.VC](https://shizune.co/investors/profile/domo-invest) — VC Fund, 5 deals together
- [Global Founders Capital](https://shizune.co/investors/profile/global-founders-capital) — VC Fund, 4 deals together
- [CapTable](https://shizune.co/investors/profile/captable) — VC Fund, 3 deals together
- [Endurance28](https://shizune.co/investors/profile/svlatam-capital) — VC Fund, 3 deals together
- [Urca Angels](https://shizune.co/investors/profile/urca-angels) — VC Fund, 3 deals together
- [Aimorés Investments](https://shizune.co/investors/profile/aimor%C3%A9s-investments) — VC Fund, 2 deals together

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## FAQ

### What does Prana Capital invest in?

Prana Capital invests primarily in Retail Technology, B2B and SaaS startups, most often at Seed and Pre-Seed stage. Most of the 17 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Prana Capital's check size?

Prana Capital typically joins rounds of $202k–$2.6M at Seed, $242k–$600k at Pre-Seed and $200k–$570k at Equity Crowdfunding. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Prana Capital participates in.

### How do I contact Prana Capital?

Public channels for Prana Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Prana Capital?

The team at Prana Capital includes Seth Patel (Chief Executive Officer). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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