# Point King Capital

> Point King Capital is a VC fund in Sydney backing Beauty and Cosmetics. See 13 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Sydney, Australia
- Total investments: 13
- Last investment: Mar 2024
- Lead investor: 23%
- Last updated: Aug 2026
- Website: https://www.pointkingcapital.com/

Point King Capital is a VC fund in Sydney focused on Beauty and Cosmetics. Point King Capital offers long term growth equity to founders and entrepreneurs of global consumer and financial services companies. PKC has an extensive operating experience in the consumer and financial services sectors, as well as access to a global network of operating experts and business leaders. They invest in a ‘deal by deal basis’,allowing greater flexibility to structure a transaction that aligns with the objectives of founders.

## Contacts

5 contacts available for Point King Capital. Shizune tracks 2 team members at Point King Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/point-king-capital?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $7M–$60M |
| Series B | $8M–$25M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 4 | 31% |
| Cosmetics | 4 | 31% |
| E-Commerce | 4 | 31% |
| Wellness | 3 | 23% |
| Retail | 2 | 15% |

24 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 23% |
| Private Equity | 3 | 23% |
| Series B | 2 | 15% |
| Funding Round | 2 | 15% |
| Seed | 1 | 8% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 6 | 46% |
| United States | 4 | 31% |
| United Kingdom | 2 | 15% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Harvey Carter | Co-Founder | 0 | https://shizune.co/investors/profile/harvey-carter |
| Sam McKay | Founding Partner | 2 | https://shizune.co/investors/profile/sam-mckay-acf1 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Murphy's Naturals | Murphy's Naturals, Inc. is a company that believes in the importance of all-natural products and the benefits they provide. They truly believe that health and wellness come from the environment. Founded by Philip Freeman and named after his best buddy Murphy, Murphy's Naturals creates products which are made from responsibly sourced plantbased ingredients. They leave out all of the chemicals and toxins and instead focus on providing amazing earth-friendly products that will help others through its purchases. | $8M | Series B | Mar 13, 2024 |  |
| Flamingo Estate | Flamingo Estate is a place to experience nature with products to buy offline or online. |  | Private Equity | Jan 01, 2024 |  |
| Lyka Pet Food | Lyka is Australia's healthiest dog food subscription that provides fresh food for your dog on demand. Lyka makes your life easier with customized meals, just right for your dog.Our capes are on to reshape an industry built around a highly processed and unnatural diet. In a world where kibble is designed to sit on a shelf for months,nutrition comes second. Lyka is flipping the status quo and putting nutrition first. | $25M | Series B | Jun 13, 2023 |  |
| Lyka Pet Food | Lyka is Australia's healthiest dog food subscription that provides fresh food for your dog on demand. Lyka makes your life easier with customized meals, just right for your dog.Our capes are on to reshape an industry built around a highly processed and unnatural diet. In a world where kibble is designed to sit on a shelf for months,nutrition comes second. Lyka is flipping the status quo and putting nutrition first. | $13.4M | Series B | Oct 25, 2022 |  |
| Guzman y Gomez (GYG) | Guzman y Gomez (GYG) dishes up the time-honored flavors of Mexico with the freshest Australian ingredients.At GYG, our passion is creating delicious food out of real ingredients. Up to 24 hour marinades, chip-tasting sessions and chillies really get us going! We don’t take shortcuts in our restaurants - we use fresh ingredients and authentictechniques. It’s not always easy, but it’s always worth it.Our restaurants, like our menu items, channel Mexico’s urban streets. Bursts of color from our Mexican tiles and street art contribute to a warm and energetic vibe, inviting you to settle in and savor every bite. Latin playlists keep the mood saucy.When you come to GYG, you’ll notice that our staff are energetic, passionate and crazy about the food! That’s because every GYG restaurant is designed around our people. Our staff members are proud to be part of the GYG family, and they share our mission to give you the best experience from the moment you walk through our door. |  | Secondary Market | Oct 19, 2022 |  |
| Lanolips | Lanolips offers ultra-hydrating skincare products that provide a natural, cruelty-free alternative to synthetic balms. |  | Private Equity | Mar 18, 2022 |  |
| Atelier | Atelier is a cloud manufacturing platform for the development and scaling of beauty, health and wellness supply chains. We are the rails for manufacturing! | $2.2M | Seed | Oct 01, 2021 |  |
| Factor Bikes | Factor Bikes is an online shop that supplies an extensive array of complete bikes, framesets, wheels and accessories. |  |  | Aug 23, 2021 |  |
| Genexa | We’re Genexa and we’re the first clean medicine company Founded by two dads on a mission to revolutionize the medicine aisle, Genexa makes medicine with the same active ingredients people need, but without the artificial ones they don’t. We believe people deserve better. That’s why our business is built on the commitment to put people overeverything. All of our products are made to the highest standards of clean with no dyes, allergens, or unnecessary chemicals. It’s real medicine, made clean. Learn how we’re putting people over everything, in everything we do, at Genexa.com. | $60M | Series A | Jul 14, 2021 |  |
| BYBI | BYBI is a vegan and sustainable skincare brand, designed to optimize the skin’s health. BYBI stands for By Beauty Insiders. Founded by Elsie and Dominika in 2017. They are beauty bloggers, trained formulators, and skincare experts who create products. | $7M | Series A | Dec 09, 2020 |  |

10 of 13 investments shown.

## Co-investors
- [AfterWork Ventures](https://shizune.co/investors/profile/afterwork-ventures) — VC Fund, 2 deals together
- [Unilever Ventures](https://shizune.co/investors/profile/unilever-ventures) — VC Fund, 2 deals together
- [AAF Management Ltd.](https://shizune.co/investors/profile/aafmanagement) — VC Fund, 1 deal together
- [AAF Management Ltd.](https://shizune.co/investors/profile/arabangel) — VC Fund, 1 deal together
- [Archangel Ventures](https://shizune.co/investors/profile/archangel-ventures) — VC Fund, 1 deal together
- [Athletic Ventures](https://shizune.co/investors/profile/athletic-ventures) — VC Fund, 1 deal together

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## FAQ

### What does Point King Capital invest in?

Point King Capital invests primarily in Beauty, Cosmetics and E-Commerce startups, most often at Series A and Private Equity stage. Most of the 13 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Point King Capital's check size?

Point King Capital typically joins rounds of $7M–$60M at Series A and $8M–$25M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Point King Capital participates in.

### How do I contact Point King Capital?

Public channels for Point King Capital include the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Point King Capital?

The team at Point King Capital includes Harvey Carter (Co-Founder) and Sam McKay (Founding Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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