# Plug & Play Design

> Plug & Play Design is a VC fund in Guildford backing Software and SaaS. See 9 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Guildford, United Kingdom
- Total investments: 9
- Last investment: Dec 2024
- Lead investor: 11%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/plug-and-play-design-ltd/
- X (Twitter): https://twitter.com/plugandplayuk
- Website: https://www.plugandplaydesign.co.uk
- Facebook: https://www.facebook.com/plugandplaydesign/

Plug & Play Design is a VC fund in Guildford focused on Software and SaaS. Plug and Play® is a team of developers, digital marketing professionals and designers who understand the importance of combining good technology with creative design. All our skills are in-house so that we can ensure projects are delivered on time and on budget. Our reputation for technical excellence and results-driven delivery has allowed us togrow into a full-service digital agency ready to take on any challenge. We bring a level of technical excellence and creative design flare rarely found in the web design industry.

## Contacts

5 contacts available for Plug & Play Design. Shizune tracks 4 team members at Plug & Play Design. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/plug-play-design?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 33% |
| SaaS | 2 | 22% |
| FinTech | 2 | 22% |
| Apps | 1 | 11% |
| Travel | 1 | 11% |

21 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 89% |
| Series A | 1 | 11% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 33% |
| Egypt | 1 | 11% |
| France | 1 | 11% |
| Mexico | 1 | 11% |
| Singapore | 1 | 11% |

6 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ashish Tajpuria | Fintech and Payments Mentor | 0 | — |
| Ella Li | Mentor, Healthcare Track | 0 | https://shizune.co/investors/profile/ella-li |
| Peter Richman | founder & Managing Director | 0 | — |
| Stephen DiFranco | Executive in Residence | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Cogny | Cogny provides AI powered insights for excel. |  | Seed | Dec 06, 2024 |  |
| Userguest.com | Userguest is a Travel SaaS company that provides technology to hotels in order to improve their online revenue. Our smart tool applies RevMarketing Automation to hotel website, by matching a user’s booking intent with the hotel’s inventory priorities. We display personalized incentives to boost hotel revenue where it counts. | $2.4M | Seed | Sep 11, 2024 |  |
| Kintsugi AI | Automating sales tax for businesses globally | $6M | Series A | May 29, 2024 |  |
| Kintsugi AI | Automating sales tax for businesses globally | $6M | Seed | May 29, 2024 |  |
| Ship Angel | Ship Angel is a SaaS firm that creates digital logistics tools for cargo owners and shippers. | $5.5M | Seed | May 23, 2024 |  |
| Finerio | Finerio is the first automated and free personal finance app in Mexico. | $6.5M | Seed | Oct 23, 2023 |  |
| Fawaterak | At Fawaterak, we believe that everyone should have access to tools that can help them run their business effectively. That's why we offer a range of services that can help merchants of all sizes get paid faster, manage their operations, and grow their businesses.With Fawaterak, merchants can: Accept credit and debit card payments quickly andsecurely Keep track of sales and inventory in real-time Manage customer relationships and create loyalty programs Access funding and other financial services to help them grow Comply with tax and eInvoice regulationsOur Solutions include: Payment Terminals Point of Sale Systems Online Checkout (Payment links, invoices, and product links) Mobile App Administration eInvoice and eReceipt Systems |  | Seed | May 05, 2023 |  |
| Betterdata | Better Data Our technology makes data sharing instant and secure by converting limited real data into limitless synthetic data that looks, feels behaves just like real data | $1.7M | Seed | Apr 20, 2023 |  |
| Banyu Carbon | Banyu Carbon focuses on developing a novel photocatalytic approach to marine carbon dioxide removal. It was founded in 2022 and is headquartered in Seattle, Washington. | $6.5M | Seed | Sep 22, 2022 |  |

9 of 9 investments shown.

## Co-investors
- [Plug and Play](https://shizune.co/investors/profile/plug-and-play-ventures) — VC Fund, 5 deals together
- [DeVC](https://shizune.co/investors/profile/devc) — VC Fund, 2 deals together
- [Kyber Knight Capital](https://shizune.co/investors/profile/kyber-knight-capital) — VC Fund, 2 deals together
- [Link Ventures](https://shizune.co/investors/profile/link-ventures) — VC Fund, 2 deals together
- [Venture Highway](https://shizune.co/investors/profile/venture-highway-c733) — VC Fund, 2 deals together
- [Alaya Capital](https://shizune.co/investors/profile/alaya-capital) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Plug & Play Design invest in?

Plug & Play Design invests primarily in Software, SaaS and FinTech startups, most often at Seed and Series A stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Plug & Play Design?

Public channels for Plug & Play Design include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Plug & Play Design?

The team at Plug & Play Design includes Ashish Tajpuria (Fintech and Payments Mentor), Ella Li (Mentor, Healthcare Track) and Peter Richman (founder & Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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