# Pip Wilson

> Pip Wilson is a seed investor at amicable (London) backing SaaS and Software. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [amicable](https://shizune.co/investors/profile/amicable)
- Location: London, United Kingdom
- Total investments: 8
- Last investment: Jul 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/pipwilson1/
- X (Twitter): https://twitter.com/pipwilson0
- Website: https://x.com/pipwilson0

Pip Wilson is a seed investor at amicable in London focused on SaaS and Software. A successful entrepreneur, director, angel investor and start-up mentor, Pip is passionate about empowering women in tech and disrupting traditional business models.Pip Wilson is co-founder and CEO of amicable apps: the faster, fairer, fixed-price way to an amicable divorce. In 2002 Pip co-founded Bluefin Solutions, a SAP consultancy and a fullSAP Services Partner, which she exited last year to Mindtree.Pip is also a trustee and board member of The Girls’ Network, a foundation that matches girls from low socio-economic backgrounds with inspirational female mentors.She believes in the power of teams, the importance of diversity, and that the best businesses help employees balance life with work. In her view, successful start-ups of the future will combine a sustainable business model with a clear social purpose and diverse teams. This view drives her investment decisions.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $578k–$1.7M |
| Convertible Note | $13k–$375k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 3 | 38% |
| Software | 3 | 38% |
| Information Technology | 3 | 38% |
| iOS | 1 | 13% |
| Charity | 1 | 13% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 25% |
| Angel | 2 | 25% |
| Convertible Note | 2 | 25% |
| Pre-Seed | 1 | 13% |
| Series C | 1 | 13% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 5 | 63% |
| United States | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Earlybird | Earlybird is voice-centric onboarding software for the employment industry. | $799.2K | Pre-Seed | Jul 09, 2024 |  |
| Juggle Jobs | Juggle is an information technology company that offers a SaaS platform for the future of work. It provides a digital recruitment platform that helps businesses to find and support experienced flexible professionals. By creating and supporting a thriving professional flexible working ecosystem.The company was founded in 2017 and headquartered inLondon, England. | $14.8M | Series C | Nov 05, 2020 |  |
| Juggle Jobs | Juggle is an information technology company that offers a SaaS platform for the future of work. It provides a digital recruitment platform that helps businesses to find and support experienced flexible professionals. By creating and supporting a thriving professional flexible working ecosystem.The company was founded in 2017 and headquartered inLondon, England. | $1.7M | Seed | Jul 04, 2018 |  |
| Makerble | Makerble enables charities to do more with less. Only 8% of charities use software to track their impact. Most charities don’t know how to track their impact and many of those that do, do it inefficiently with paper and spreadsheets. There are over 2 million charities globally. Makerble sells charities an easy-to-use mobile app and web-based toolwhich their frontline staff use to track, improve and share their impact. Makerble’s beta users have reduced time spent on data collection by 50% and achieved a 100% increase in impact. Bottom line: they change the world faster and can reduce administrative headcount. Customers have paid between £10/project/month and £500/month. |  | Angel | Aug 10, 2017 |  |
| Makerble | Makerble enables charities to do more with less. Only 8% of charities use software to track their impact. Most charities don’t know how to track their impact and many of those that do, do it inefficiently with paper and spreadsheets. There are over 2 million charities globally. Makerble sells charities an easy-to-use mobile app and web-based toolwhich their frontline staff use to track, improve and share their impact. Makerble’s beta users have reduced time spent on data collection by 50% and achieved a 100% increase in impact. Bottom line: they change the world faster and can reduce administrative headcount. Customers have paid between £10/project/month and £500/month. | $13K | Convertible Note | Jan 01, 2017 |  |
| Citrus Labs | Citruslabs provides an end-to-end solution for Clinical trials. We support hundreds of research organizations, small or large, to conduct clinical research. | $375K | Convertible Note | Dec 15, 2016 |  |
| Shipamax | Shipamax is building a data-driven platform for bulk shipping, replacing the thousands of unnecessary emails, siloed excel files, and instant messages between players required for each booking. Shipamax allows users to collaborate as a team, stay ahead of market trends, and turn data into a competitive advantage. The product connects to any emailinbox and automatically extracts data from emails and attachments in real-time.Shipamax was founded in 2016 and is headquartered in London. |  | Angel | Jul 04, 2016 |  |
| Leaf | Leaf is a marketing intelligence company built for a post-attribution world—where platform-reported metrics are unreliable, signal loss is systemic, and scaling profitably requires better decision infrastructure.Our platform, Leaf Grow, is a closed-loop measurement and optimisation system for direct-to-consumer brands.At its centre is LeafAnswers, the decision-making cockpit for D2C operators. Answers unifies paid media, creative performance, retail data, and product-level economics into a single source of truth—giving leadership teams clarity on blended CAC, marginal performance, and true channel contribution.Layered beneath it is Leaf Signal, an advanced conversion tracking and AI monitoring solution that fixes data at the source. Signal restores signal integrity, strengthens event tracking, and continuously monitors performance anomalies—ensuring that optimisation decisions are grounded in clean, reliable data.Together, Answers and Signal create an integrated system that moves brands beyond flawed last-click attribution toward confident budget allocation, improved incrementality, and higher incremental ROAS.Leaf partners with fast-growing e-commerce brands navigating rising acquisition costs, creative volatility, and multi-channel complexity—providing the infrastructure required to scale efficiently in today’s post-attribution landscape. | $578K | Seed | Aug 17, 2015 |  |

8 of 8 investments shown.

## Co-investors
- [7percent Ventures](https://shizune.co/investors/profile/7-percent) — VC Fund, 2 deals together
- [Oxford Capital](https://shizune.co/investors/profile/oxford-capital-partners) — VC Fund, 2 deals together
- [Ada Ventures](https://shizune.co/investors/profile/ada-vemtires) — VC Fund, 1 deal together
- [AngelList](https://shizune.co/investors/profile/angellist) — VC Fund, 1 deal together
- [Dynamo](https://shizune.co/investors/profile/dynamovc) — VC Fund, 1 deal together
- [Geovation](https://shizune.co/investors/profile/geovation-2) — VC Fund, 1 deal together

## About amicable

VC Fund · London, United Kingdom

Amicable exists to help separating couples achieve better outcomes for their families. Too many families emerge from divorce damaged and scarred. They can’t prevent divorce, but they think it is a sad event not a bad event, with the focus being on people being able to move on successfully with their lives.They use technology to help couplesdivorce faster and tools and support to achieve fairer outcomes. Their service will evolve over time based on the needs of divorcing families.Amicable reduces the strangle-hold of the legal profession and improve the human experience. As a result reducing the cost to the individual, families and society as a whole.

4 contacts available at amicable.

| Name | Title | Profile |
| --- | --- | --- |
| Claire Burke | Divorce Coach | https://shizune.co/investors/profile/claire-burke-a686 |
| Hannah Hodgkinson | Head Of Marketing | https://shizune.co/investors/profile/hannah-hodgkinson |
| Kate Daly | Co-Founder | https://shizune.co/investors/profile/kate-daly-2 |
| Pip Wilson | Co-Founder and CEO | https://shizune.co/investors/profile/pip-wilson |

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## FAQ

### What does Pip Wilson invest in?

Pip Wilson invests primarily in SaaS, Software and Information Technology startups, most often at Seed and Angel stage. Most of the 8 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Pip Wilson's check size?

Pip Wilson typically joins rounds of $578k–$1.7M at Seed and $13k–$375k at Convertible Note. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Pip Wilson participates in.

### When did Pip Wilson last invest?

The most recent investment recorded for Pip Wilson closed in Jul 2024. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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