# Pia Vemmelund

> Pia Vemmelund is a seed investor at Etraveli (Sealand) backing Local and Travel. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Etraveli](https://shizune.co/investors/profile/etraveli)
- Location: Sealand, United Kingdom
- Total investments: 3
- Last investment: Sep 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/pia-vemmelund/8/94a/1a1
- X (Twitter): http://twitter.com/pivdk
- Website: https://x.com/pivdk
- Facebook: http://www.facebook.com/pia.vemmelund

Pia Vemmelund is a seed investor at Etraveli in Sealand focused on Local and Travel. Pia joined Momondo A/S in 2007 as Commercial Manager with responsibility for Sales, Online Marketing, Finance and Administration. She was promoted to Managing Director in mid 2012 following Thorvald Stigsen's move to a non-executive Group role.Pia has over 25 years' experience in the travel industry. Prior to Momondo she spent 19years with Scandinavian airline, SAS, in a variety of roles including Director Commercial Intelligence & Sales Support.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Local | 1 | 33% |
| Travel | 1 | 33% |
| Software | 1 | 33% |
| E-Commerce | 1 | 33% |
| Ride Sharing | 1 | 33% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 33% |
| Pre-Seed | 1 | 33% |
| Series A | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Cogo | Cogo gathers shared rides for frictionless mobility and a better tomorrow. We gather shared mobility, public transit, EV Charging, On-street parking and much more, in one app. We currently include 280 mobility operators in 700 cities worldwide and we’re growing every day. | $800.8K | Seed | Sep 08, 2022 |  |
| Cogo | Cogo gathers shared rides for frictionless mobility and a better tomorrow. We gather shared mobility, public transit, EV Charging, On-street parking and much more, in one app. We currently include 280 mobility operators in 700 cities worldwide and we’re growing every day. | $1.2M | Pre-Seed | Mar 24, 2021 |  |
| Bownty | Bownty is a website that collects all the deals in to a single website and sorts them into categories. It helps online consumers find great offline products and experiences by aggregating all the deals. Bownty operates in Denmark, the United Kingdom, Germany, France, and Spain. It was launched on March 5, 2011 in Copenhagen, Denmark. | $3.8M | Series A | Oct 21, 2015 |  |

3 of 3 investments shown.

## Co-investors
- [PSV](https://shizune.co/investors/profile/preseed-innovation) — VC Fund, 2 deals together
- [EIT Urban Mobility](https://shizune.co/investors/profile/eit-urban-mobility) — VC Fund, 1 deal together
- [HOWZAT Partners](https://shizune.co/investors/profile/howzat-partners) — VC Fund, 1 deal together
- [Morph Capital](https://shizune.co/investors/profile/morph-capital) — VC Fund, 1 deal together
- [Seed Capital](https://shizune.co/investors/profile/seed-capital) — VC Fund, 1 deal together

## About Etraveli

VC Fund · Uppsala, Sweden

Etraveli is an Online Travel Agent in the Nordic region, offering a wide range of airline tickets, hotel accommodations, and other travel related services. It operates in 46 countries on 5 continents through brands such as Supersaver/Supersavertravel, Gotogate, and Travelstart. In Sweden, the company also operates the price comparison websiteFlygresor.se. With a booking value of over 10 billion SEK in 2015, Etraveli is one of Europe’s three largest air-centric Online Travel Agents.

5 contacts available at Etraveli.

| Name | Title | Profile |
| --- | --- | --- |
| Pia Vemmelund | Chief Customer Officer | https://shizune.co/investors/profile/pia-vemmelund |
| Andreas Marquardt | Chief Sales Officer | https://shizune.co/investors/profile/andreas-marquardt |
| Henrik Svensson | Chief Integration Officer | https://shizune.co/investors/profile/henrik-svensson |
| Henrik Wetterdal | Chief Financial Officer | https://shizune.co/investors/profile/henrik-wetterdal |
| Johan Elwin | Chief Commercial Officer | https://shizune.co/investors/profile/johan-elwin |

## Similar investors

### Similar industry
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [HOWZAT Partners](https://shizune.co/investors/profile/howzat-partners) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Vaekstfonden](https://shizune.co/investors/profile/v%C3%A6kstfonden) — VC Fund
- [PSV](https://shizune.co/investors/profile/preseed-innovation) — VC Fund
- [Seed Capital](https://shizune.co/investors/profile/seed-capital) — VC Fund

## Featured in investor lists
- [All Angel Investors in Denmark](https://shizune.co/investors/angel-investors-denmark)
- [Travel Angel Investors in Europe](https://shizune.co/investors/travel-angel-investors-europe)
- [Travel Angel Investors in Denmark](https://shizune.co/investors/travel-angel-investors-denmark)
- [Transportation Angel Investors in Denmark](https://shizune.co/investors/transportation-angel-investors-denmark)
- [Local Angel Investors in Europe](https://shizune.co/investors/local-angel-investors-europe)
- [Marketplace Angel Investors in Denmark](https://shizune.co/investors/marketplace-angel-investors-denmark)

## FAQ

### What does Pia Vemmelund invest in?

Pia Vemmelund invests primarily in Local, Travel and Software startups, most often at Seed and Pre-Seed stage. Most of the 3 investments tracked by Shizune back companies in Denmark. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Pia Vemmelund last invest?

The most recent investment recorded for Pia Vemmelund closed in Sep 2022. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co