# Phil Herget

> Phil Herget is a seed investor at Ardent Venture Partners backing Analytics and Content. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Ardent Venture Partners](https://shizune.co/investors/profile/ardent-venture-partners)
- Location: Washington, United States
- Total investments: 2
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/phil-herget/0/61/a43

Phil Herget is a seed investor at Ardent Venture Partners in Washington focused on Analytics and Content. Phil joined Columbia Capital in 1992 and focuses primarily on media and communications investments, both services and technologies. In 1993, Phil joined Telular Corporation as its Chief Financial Officer where he led the company through an initial public offering, returning to Columbia Capital in 1994. Prior to joining Columbia Capital, heserved in various financial management positions for Energy Service Company, Energy Insurance International, Marsh & McLennan, and Lloyd's of London broker C.T. Bowring & Co. in London, England. Phil serves on the Board of Visitors of the College of William & Mary and on the College Foundation Board of Trustees of the University of Virginia. Phil received his BA from the University of Virginia and his MBA from Kenan-Flager Business School at the University of North Carolina-Chapel Hill.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Analytics | 2 | 100% |
| Content | 1 | 50% |
| Big Data | 1 | 50% |
| Internet | 1 | 50% |
| Digital Media | 1 | 50% |

7 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Yet Analytics, Inc. | Yet Analytics has built a modular suite of interoperable software products and a portfolio of expert capabilities that facilitate every part of the xAPI learning technology ecosystem — from inputs to storage to outputs — providing a complete solution for modern learning and training analytics. | $1M | Seed | Jan 10, 2017 |  |
| ICX Media | ICX Media is a data-as-a-service company providing breakthrough data, analytics and intelligence to brands, media and entertainment companies and agencies. The ICX platform leverages machine learning and data science to analyze billions of district data points to best predict what type of video content is most likely to engage specific targetaudiences. Leading media companies, particularly CTV and streaming focused companies, use ICX to more effectively create and market content that resonates with their target audiences. Brands and agencies use ICX to better create and target highly engaging content for target consumers. Clients include numerous large media and entertainment companies, brands and agencies around the world. | $2.5M | Seed | Mar 03, 2016 |  |

2 of 2 investments shown.

## Co-investors
- [Baltimore Angels](https://shizune.co/investors/profile/baltimore-angels) — VC Fund, 1 deal together
- [Grotech Ventures](https://shizune.co/investors/profile/grotech-ventures) — VC Fund, 1 deal together
- [PJC](https://shizune.co/investors/profile/pjc) — VC Fund, 1 deal together
- [TCP Venture Capital](https://shizune.co/investors/profile/tcp-venture-capital) — VC Fund, 1 deal together

## About Ardent Venture Partners

VC Fund · Washington, United States

High-conviction pre-seed and seed for AI-native apps, vertical SaaS, and B2B fintech.

5 contacts available at Ardent Venture Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Dan Preiss | Principal | https://shizune.co/investors/profile/dan-preiss-e1fd |
| David Wright | CEO Partner | https://shizune.co/investors/profile/david-wright-4 |
| Michael Shehan | CEO & Partner | https://shizune.co/investors/profile/michael-shehan |
| Phil Bronner | Managing Partner & Co-Founder | https://shizune.co/investors/profile/phil-bronner |
| Phil Herget | General Partner and Co-Founder | https://shizune.co/investors/profile/phil-herget |

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### Similar stage
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- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Phil Herget invest in?

Phil Herget invests primarily in Analytics, Content and Big Data startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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