# Peter Jones > Peter Jones is a funding round investor at Eden Ventures backing Software and Advertising. See 3 investments, check sizes, portfolio. Updated Aug 2026. - Type: Angel Investor - Fund: [Eden Ventures](https://shizune.co/investors/profile/eden-ventures) - Total investments: 3 - Last investment: Nov 2013 - Lead investor: 0% - Last updated: Aug 2026 Peter Jones is a funding round investor at Eden Ventures focused on Software and Advertising. Peter joined Eden as a General Partner in 2007, bringing with him a deep technical knowledge in the mobile sector. He is one of Eden’s Investment Managers.His credits to date include co-founding Metrica Systems, the leading supplier of performance management software to the telecoms industry, and working as CTO of SignalSoft, suppliers ofmobile location services and infrastructure. Most recently Strategy Director of Actix, a wireless engineering company where, with the CEO, he led the sale of a majority stake to a private equity firm, Summit Partners, at a $100 million plus valuation. ## Investment focus ### Industry | Industry | Investments | Share | | --- | --- | --- | | Software | 1 | 33% | | Advertising | 1 | 33% | | Content Discovery | 1 | 33% | | Content Marketing | 1 | 33% | ## Investments | Company | Description | Amount | Stage | Date | Website | | --- | --- | --- | --- | --- | --- | | Zemanta | Zemanta brings the power of programmatic advertising to native. Zemanta One is the only cross-channel media buying platform specifically designed for the promotion and distribution of marketing content. The world's largest brands and leading digital agencies use Zemanta's programmatic platform to scale, automate and optimize their entirenative advertising programs.Founded in 2007, Zemanta is based in New York with offices across North America and Europe. | $2M | | Nov 05, 2013 | | | Zemanta | Zemanta brings the power of programmatic advertising to native. Zemanta One is the only cross-channel media buying platform specifically designed for the promotion and distribution of marketing content. The world's largest brands and leading digital agencies use Zemanta's programmatic platform to scale, automate and optimize their entirenative advertising programs.Founded in 2007, Zemanta is based in New York with offices across North America and Europe. | $3M | | Nov 11, 2010 | | | Zemanta | Zemanta brings the power of programmatic advertising to native. Zemanta One is the only cross-channel media buying platform specifically designed for the promotion and distribution of marketing content. The world's largest brands and leading digital agencies use Zemanta's programmatic platform to scale, automate and optimize their entirenative advertising programs.Founded in 2007, Zemanta is based in New York with offices across North America and Europe. | $1.6M | | Aug 01, 2009 | | 3 of 3 investments shown. ## Co-investors - [The Accelerator Group](https://shizune.co/investors/profile/the-accelerator-group) — VC Fund, 2 deals together - [Social Starts](https://shizune.co/investors/profile/social-starts) — VC Fund, 1 deal together - [Union Square Ventures](https://shizune.co/investors/profile/union-square-ventures) — VC Fund, 1 deal together ## About Eden Ventures VC Fund · London, United Kingdom Eden Ventures invests in technology companies in the telecommunications software, enterprise software, digital media, e-commerce, internet and mobile sectors in the UK and Ireland.At Eden, they address the funding gap between business angels and later stage venture capitalists, providing investment appropriate for the needs of an investee companyand its stage of development. As a seed investor they are prepared to 'take the early risk' but they also have enough capacity in their funds to support their companies to significant exits. They have helped their entrepreneurs attract world-class investors such as Bessemer, Canaan Partners, Highland, Index, Intel Capital, Matrix, Ribbit Capital, TCV and Union Square Ventures into follow-on rounds. 5 contacts available at Eden Ventures. | Name | Title | Profile | | --- | --- | --- | | Mark Farmer | Partner | https://shizune.co/investors/profile/mark-farmer | | Peter Jones | Partner | https://shizune.co/investors/profile/peter-jones | | Ben Tompkins | General Partner | https://shizune.co/investors/profile/ben-tompkins | | David Embleton | Non-Executive Partner | https://shizune.co/investors/profile/david-embleton | | Mark Caroe | Partner | https://shizune.co/investors/profile/mark-caroe | ## Similar investors ### Similar stage - [Bpifrance](https://shizune.co/investors/profile/bpifrance) — VC Fund - [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund - [HTGF (High-Tech Gruenderfonds)](https://shizune.co/investors/profile/high-tech-gr%C3%BCnderfonds) — VC Fund ## FAQ ### What does Peter Jones invest in? Peter Jones invests primarily in Software, Advertising and Content Discovery startups, most often at Funding Round stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio. ### When did Peter Jones last invest? The most recent investment recorded for Peter Jones closed in Nov 2013. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly. ### Is Shizune's investor data accurate? Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page. # About Shizune Shizune.co is an investor database. 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