Peter Hershberg
Angel Investor
Dorset, United States
Peter Hershberg is an entrepreneur, company advisor, and active angel investor, who has successfully founded, funded, and exited several start-ups over more than twenty years in online advertising and technology. Peter Co-Founded leading search and social media marketing firm, Reprise Media, in February, 2003 and served as Co-Chief ExecutiveOfficer until December, 2009. The company was acquired by Interpublic Group (IPG) in April, 2007. From April, 1999 to February, 2002, Peter served as the Vice President of Strategic Development at Ask.com. In this role, he created long-term strategies and functioned as a key decision maker in the company's new business ventures. He was also the Co-Founder and Chief Executive Officer of Rotomedia, a consulting and advertising firm for web marketers and publishers. Rotomedia was acquired by Ask Jeeves in April, 1999. Peter was named as a finalist at Ernst & Young's Entrepreneur of the Year Award in 2005 and 2007.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Peter Hershberg invests in
Stages Peter Hershberg invests in
Countries Peter Hershberg invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Investment Focus
Industry
- Analytics 4 (36%)
- Social Media 4 (36%)
- Software 3 (27%)
- Advertising 3 (27%)
- Mobile 2 (18%)
Stage
- Series A 4 (36%)
- Seed 3 (27%)
- Series B 2 (18%)
- Funding Round 2 (18%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| We know that families need and love their connected devices, which makes turning them off - even sometimes - really tough. Screen was created to empower families to develop healthy screen habits, working with their kids to moderate time spent on devices to reconnect our most important social network - the family.Screen's hardware andsoftware can seamlessly turn off electronic devices (including the TV and the game console!) from a mobile app, and show how and where devices are being used. Screen also grows with the family, allowing parents to introduce device use to the youngest children and adjust the way they're used as their needs change.Our families are all over the place after school and on weekends. That’s why Screen works wherever our kids and their devices go - school, home, soccer practice - anywhere. Screen also works regardless of where you are. Even at the office, you can know what your kids are doing, and also know long they’ve been using their devices. This way we can know whether it's time to have a conversation with the kids about their screen usage, or as a last resort, power them down remotely. | $1.9M / Seed / Feb 02, 2016 | ||
| At DuckDuckGo, we believe the best way to protect your personal information from hackers, scammers, and privacy-invasive companies is to stop it from being collected at all. That's why millions of people choose DuckDuckGo over Chrome and other browsers to search and browse online. Our built-in search engine is like Google but never tracks yoursearches. And our browsing protections, such as ad tracker blocking and cookie blocking, help stop other companies from collecting your data. Oh, and our browser is free — we make money from privacy-respecting search ads, not by exploiting your data. Take back control of your personal information with the browser designed for data protection, not data collection. | $3M / Oct 13, 2011 | ||
| Kickstarter is an online crowdfunding platform and community that enables artists, musicians, filmmakers, designers, and other creators to raise funds for various community projects focused on movies, music, art, theater, games, comics, technology, fashion, food, design, and photography. Individuals who back these projects are offered tangiblerewards and one-of-a-kind experiences in exchange for their pledges. Kickstarter applies a 5% fee on the total amount of the funds raised and their payments processor applies an additional 3–5% fee. | $10M / Mar 17, 2011 | ||
| Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels. Through branded bitlinks, mobile deep linking, and omnichannel campaign tracking, the platform offers a complete marketing solution to drive customer experiences. Using HTTP 301 redirects for its links, companies can use their owncustom domains to generate shortened links. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.Bitly was launched in July 2008 and is based in New York, United States with additional offices in San Francisco and Denver. | $10M / Series B / Oct 08, 2010 | ||
| Chartbeat is a content intelligence platform for publishers that empowers companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. The company helps digital publishing organizations understand what, within their content, is keeping people engaged. It shows visitors, loadtimes, and referring sites on a minute-by-minute basis. The service also provides alerts the second your Website crashes or slows to a crawl.The company was founded in 2009 and is based in New York. | $3M / Series A / Sep 01, 2010 | ||
| GroupMe is an app & service that helps you stay connected with your real life social network: your family, friends and coworkers.Since we launched less than two years ago, we’ve processed billions of messages, grown the company to 25 people, won the Breakout award at SXSW, and been acquired. As part of the Skype division at Microsoft, ourgoal is to be the daily communications provider for *billions* of people. Even though we’re part of a huge company, we have a great deal of autonomy, and continue to operate like an independent startup. We’re a tight-knit team that works hard and iterates quickly in an entrepreneurial environment. GroupMe is located in New York City in a bright loft with lots of sunlight, a ping pong table, a pinball machine, a Sonos sound system, and a well-stocked kitchen. We sing karaoke across the street sometimes. | $850K / Series A / Aug 25, 2010 | ||
| YipitData is a market research firm that provides detailed insights and reports based on alternative data. YipitData collects and analyzes alternative data from various sources to provide actionable insights. This data can include credit card transactions, web scraping data, app usage, and more. The company offers custom reports tailored tospecific business needs, helping clients make informed decisions based on real-time data. The data helps businesses and analysts identify emerging market trends, consumer behavior, and industry shifts. | $1.3M / Series A / Jun 30, 2010 | ||
| Metamarkets offers an interactive analytics platform for buyers and sellers of programmatic advertising. It gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge. Customers such as Twitter, AOL, and Rubicon Project use theMetamarkets platform to drive their business performance through intuitive access to real-time information. Metamarkets puts the power of ad hoc data navigation and visualization into the hands of marketers. It was founded in 2010 and headquartered in San Francisco, California. | $2.5M / Seed / Jun 01, 2010 | ||
| Betaworks Ventures is a product-focused, seed-stage venture capital fund, having invested in more than 150 companies. We invest in new consumer behaviors and trends powered by frontier technologies, and are often amongst the first institutional investors to invest. | $20M / Series B / Mar 11, 2010 | ||
| Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels. Through branded bitlinks, mobile deep linking, and omnichannel campaign tracking, the platform offers a complete marketing solution to drive customer experiences. Using HTTP 301 redirects for its links, companies can use their owncustom domains to generate shortened links. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.Bitly was launched in July 2008 and is based in New York, United States with additional offices in San Francisco and Denver. | $2M / Series A / Mar 30, 2009 | ||
| See all 11 investments → | |||
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FAQ
What does Peter Hershberg invest in?
Peter Hershberg invests primarily in Analytics, Social Media and Software startups, most often at Series A and Seed stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Peter Hershberg?
Public channels for Peter Hershberg include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Peter Hershberg last invest?
The most recent investment recorded for Peter Hershberg closed in Feb 2016. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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