# Peter Gammell

> Peter Gammell is a seed investor at Seven West Media (Perth) backing Financial Services and Apps. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Seven West Media](https://shizune.co/investors/profile/seven-west-media)
- Location: Perth, Australia
- Total investments: 3
- Last investment: Mar 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/petergammell

Peter Gammell is a seed investor at Seven West Media in Perth focused on Financial Services and Apps. Peter is a director of numerous companies in Australia, USA, UK and China and was formerly Managing Director of Seven Group Holdings. Peter brings his background in investment management, banking and leadership to Octet, with a focus on growth and bringing the company to the fore of the financial technology sector.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Financial Services | 2 | 67% |
| Apps | 1 | 33% |
| Credit | 1 | 33% |
| Mobile | 1 | 33% |
| Finance | 1 | 33% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Series A | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 1 | 33% |
| United States | 1 | 33% |
| United Kingdom | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Driva | Driva helps customers fight back against the car financing process - providing options and transparency to empower customer choice. | $4.5M | Seed | Mar 22, 2022 |  |
| Unlockd | Unlockd is changing the way people use and pay with their digital devices.The revolutionary white label mobile platform is the first to create an “attention” based virtual currency platform. In exchange for viewing relevant ads, content or offers upon unlocking their smartphone, users amass points to redeem on items like mobile credit, premiumentertainment content or loyalty points.They can also complete other in app tasks like taking surveys, downloading apps and viewing videos to generate even more rewards.Unlockd’s unique win-win-win model means partners, whether they be telcos, streaming services or loyalty programs, address customer retention and acquisition while driving new revenue streams and increasing ARPU. Major content and advertising partners including Twitter, Yahoo, MoPub and high profile brands such as McDonalds, British Airways, Doritos and Uber, receive coveted first access to consumers at their most engaged digital moment. Unlockd provides the opportunity to deliver the right content at the right time, resulting in market leading engagement and click through rates. Unlockd’s enterprise grade proprietary technology is tailored to meet industry needs via three product streams:Unlockd Connect targeted specifically at forward thinking mobile operators, with five major markets in operation including in the USA with Sprint Telecom subsidiary Boost Mobile, UK with Tesco Mobile, India with Aircel and Indonesia with AXIS.Unlockd Stream is the ultimate ad funded platform for OTT subscription content providers and launched in 2017 with MTV’s music player MTV Trax. The first and only ad funded model that offers an uninterrupted listening and viewing experience for consumers, Unlockd Stream enables providers to monetise non-paying subscribers Unlockd Loyalty provides a platform for loyalty programs to solve challenges like member engagement & increased frequency of point redemption, contributing to the health of the loyalty program ecosystem. It launched in 2017 with one of Australia’s largest programs, flybuys.The company was founded in Melbourne in 2014 and has strategically located offices in New York, London, Singapore and New Delhi. |  | Series A | Apr 25, 2016 |  |
| Credible | As a multi-lender marketplace that allows borrowers to receive competitive loan offers from its vetted lenders, Credible empowers consumers to take control of their finances. After answering a few questions about themselves, consumers can receive rates without affecting their credit score or sharing their personal information with lenders untilthey're ready to proceed with an offer.Credible is fiercely independent and committed to delivering fair and unbiased financial solutions for millennials. | $500K | Seed | Feb 28, 2014 |  |

3 of 3 investments shown.

## Co-investors
- [Carthona Capital](https://shizune.co/investors/profile/carthona-capital) — VC Fund, 2 deals together
- [Cthulhu Ventures](https://shizune.co/investors/profile/cthulhu-ventures) — VC Fund, 1 deal together
- [Orrick, Herrington & Sutcliffe](https://shizune.co/investors/profile/orrick-herrington-sutcliffe-llp) — VC Fund, 1 deal together
- [Recursive Ventures](https://shizune.co/investors/profile/recursive-ventures) — VC Fund, 1 deal together

## About Seven West Media

VC Fund · Perth, Australia

Seven West Media is the leading, listed national multi-platform media business based in Australia. We comprise Seven Television, the leading free to air capital city television network; Pacific Magazines, the country's second largest magazine group by readership; Yahoo!7 one of the nation’s most successful internet platforms, as well asWestern Australia's leading newspaper, The West Australian and associated WA regional newspapers and radio stations. Seven West Media was created through the acquisition of Seven Media Group by West Australian Newspapers Holdings Limited (WAN) as approved by WAN shareholders on 11 April 2011.

5 contacts available at Seven West Media.

| Name | Title | Profile |
| --- | --- | --- |
| David Miller | Director, Data and Business Intelligence | https://shizune.co/investors/profile/david-miller-ab1d |
| Kurt Burnette | Chief Sales & Digital Officer | https://shizune.co/investors/profile/kurt-burnette |
| Mandy Michael | Development Manager | https://shizune.co/investors/profile/mandy-michael |
| Peter Gammell | Director | https://shizune.co/investors/profile/peter-gammell |
| Tim Worner | CEO | https://shizune.co/investors/profile/tim-worner |

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## FAQ

### What does Peter Gammell invest in?

Peter Gammell invests primarily in Financial Services, Apps and Credit startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Peter Gammell last invest?

The most recent investment recorded for Peter Gammell closed in Mar 2022. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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