# Peter Fader

> Peter Fader is a pre-seed investor at Wharton School of the University of Pennsylvania backing Finance. See 5 investments, check sizes, portfolio. Updated…

- Type: Angel Investor
- Fund: [Wharton School of the University of Pennsylvania](https://shizune.co/investors/profile/wharton-school-of-the-university-of-pennsylvania)
- Location: Philadelphia, United States
- Total investments: 5
- Last investment: Jan 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/peterfader/
- X (Twitter): https://twitter.com/faderp
- Website: https://x.com/faderp

Peter Fader is a pre-seed investor at Wharton School of the University of Pennsylvania in Philadelphia focused on Finance and Software. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications,financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, “Customer Centricity: Focus on the Right Customers for Strategic Advantage.” Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Finance | 2 | 40% |
| Software | 2 | 40% |
| Financial Services | 2 | 40% |
| B2B | 1 | 20% |
| SaaS | 1 | 20% |

18 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 2 | 40% |
| Seed | 1 | 20% |
| Angel | 1 | 20% |
| Series A | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 60% |
| Chile | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| RELAYTO AI Regulated Content Platform | RELAYTO is building the most engaging way to share & experience documents. An AI-powered cloud platform, RELAYTO converts EXISTING static PPT/PDF files into visual interactive experiences that grab attention, persuade and drive change. And much more.Start with a PDF. Upload onto relayto.com in as little as one click you couldauto-magically get 3 benefits. First, we turn “digital paper” into a digital experience, enriched with interactivity, non-linear navigation and media. Second, we turn files into super-intelligent URLs optimized for omnichannel sharing, access & control. Third, we take you from knowing virtually nothing about your contents' consumption to giving your 360 analytics around engagement with your content even when you are not the room.Email support@relayto.com or check out relayto.com for more information. |  | Angel | Jan 01, 2024 |  |
| Passthrough | Passthrough develops a platform that automates the subscription process for private funds. It makes it easy to distribute subscription agreements to investors and have them executed electronically. | $10M | Series A | Feb 01, 2023 |  |
| RELAYTO AI Regulated Content Platform | RELAYTO is building the most engaging way to share & experience documents. An AI-powered cloud platform, RELAYTO converts EXISTING static PPT/PDF files into visual interactive experiences that grab attention, persuade and drive change. And much more.Start with a PDF. Upload onto relayto.com in as little as one click you couldauto-magically get 3 benefits. First, we turn “digital paper” into a digital experience, enriched with interactivity, non-linear navigation and media. Second, we turn files into super-intelligent URLs optimized for omnichannel sharing, access & control. Third, we take you from knowing virtually nothing about your contents' consumption to giving your 360 analytics around engagement with your content even when you are not the room.Email support@relayto.com or check out relayto.com for more information. |  | Pre-Seed | Apr 19, 2020 |  |
| Wareclouds | Wareclouds puts ecommerce products in their customers hands in a fast and cheap way, by using peoples idle space and time. This people store products and assemble orders in their house, and move packages in their free time. | $80K | Pre-Seed | Feb 10, 2020 |  |
| Fig Loans | Fig partners with Family Houston to offer you a loan that is 80% cheaper and designed to get you out of debt. Fig helps you through financial emergencies and build credit towards a better future. | $2.6M | Seed | Jun 04, 2018 |  |

5 of 5 investments shown.

## Co-investors
- [Alchemist Accelerator](https://shizune.co/investors/profile/alchemist-accelerator) — VC Fund, 2 deals together
- [Positive Sum](https://shizune.co/investors/profile/positive-sum) — VC Fund, 2 deals together
- [Wharton School of the University of Pennsylvania](https://shizune.co/investors/profile/wharton-school-of-the-university-of-pennsylvania) — VC Fund, 2 deals together
- [Access Ventures](https://shizune.co/investors/profile/access-ventures) — VC Fund, 1 deal together
- [Broadhaven Ventures](https://shizune.co/investors/profile/broadhaven-ventures) — VC Fund, 1 deal together
- [Company Ventures](https://shizune.co/investors/profile/company-ventures) — VC Fund, 1 deal together

## About Wharton School of the University of Pennsylvania

VC Fund · Philadelphia, United States

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economicand social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 93,000 graduates.

5 contacts available at Wharton School of the University of Pennsylvania.

| Name | Title | Profile |
| --- | --- | --- |
| André Robert Lee | Professor | https://shizune.co/investors/profile/andr%C3%A9-robert-lee |
| Peter Fader | Professor of Marketing | https://shizune.co/investors/profile/peter-fader |
| Andy Wu | PhD Candidate in Applied Economics | https://shizune.co/investors/profile/andy-wu-2 |
| Asheesh Birla | Guest Lecturer | https://shizune.co/investors/profile/asheesh-birla |
| Brad Fluegel | Lecturer, Health Care Management | https://shizune.co/investors/profile/brad-fluegel |

## Similar investors

### Similar industry
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

### Similar country
- [CORFO](https://shizune.co/investors/profile/corfo) — VC Fund
- [Aster](https://shizune.co/investors/profile/aster-111d) — VC Fund
- [Fen Ventures](https://shizune.co/investors/profile/fen-ventures) — VC Fund

## Featured in investor lists
- [All Angel Investors in Chile](https://shizune.co/investors/angel-investors-chile)
- [Software Angel Investors in Chile](https://shizune.co/investors/software-angel-investors-chile)
- [Transportation Investors in Chile](https://shizune.co/investors/transportation-investors-chile)

## FAQ

### What does Peter Fader invest in?

Peter Fader invests primarily in Finance, Software and Financial Services startups, most often at Pre-Seed and Seed stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Peter Fader last invest?

The most recent investment recorded for Peter Fader closed in Jan 2024. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co