# Peter Bonfield

> Peter Bonfield is a Series A investor at Afiniti backing Software. See 2 investments, round sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Fund: Afiniti
- Total investments: 2
- Last investment: Jul 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/peter-bonfield-53b059ab

Peter Bonfield is a Series A investor at Afiniti focused on Software and Artificial Intelligence. Peter Bonfield has been a self-employed international business advisor since 2002 and has been Chairman of NXP Semiconductor N.V. (a semiconductor company) since 2006. He served as Chairman of the Executive Committee and Chief Executive Officer of British Telecommunications PLC (a provider of telecom services) from 1996 to 2002 and before thatserved as Chairman and Chief Executive Officer of ICL plc (a UK-based information technology company).Peter is a director of Sony Corporation (a worldwide provider of electronics, games, music, movies and financial services), Taiwan Semiconductor Manufacturing Company Ltd. (a manufacturer of semiconductors), and Telefonak-tiebolaget LM Ericsson (a telecommunications equipment manufacturer).He is Chair of Council and Senior Pro-Chancellor for Loughborough University in the United Kingdom and is a Board Director for the East West Institute and Global Logic located in the United States.He is a senior advisor to N.M. Rothschild London and a member of the advisory boards of the Longreach Group and New Venture Partners. He also serves as a board mentor to CMi.He previously served as a director of AstraZeneca PLC (a pharmaceuticals company) from 1995 to 2007. He has received numerous honors for his contributions to business, including a knighthood, and is a fellow of the Royal Academy of Engineering.

## Contacts

5 contacts available for Peter Bonfield: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/peter-bonfield?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 1 | 50% |
| Artificial Intelligence | 1 | 50% |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| CELUS | CELUS creates an online software solution to empower development teams to easily build embedded systems, without deep knowledge about electronics. Our software automatically generates schematics, PCB-Floorplannings, BOM and Embedded Source Code through automation and artificial intelligence. | $27.4M | Series A | Jul 06, 2022 |  |
| CELUS | CELUS creates an online software solution to empower development teams to easily build embedded systems, without deep knowledge about electronics. Our software automatically generates schematics, PCB-Floorplannings, BOM and Embedded Source Code through automation and artificial intelligence. | $25.5M | Series A | Jul 06, 2022 |  |

2 of 2 investments shown.

## Co-investors
- [Earlybird Venture Capital](https://shizune.co/investors/profile/earlybird-venture-capital) — VC Fund, 2 deals together
- [Plug and Play](https://shizune.co/investors/profile/plug-and-play-ventures) — VC Fund, 2 deals together
- [Speedinvest](https://shizune.co/investors/profile/speedinvest) — VC Fund, 2 deals together
- [2xN](https://shizune.co/investors/profile/2xn) — VC Fund, 1 deal together
- [DI Capital](https://shizune.co/investors/profile/di-capital) — VC Fund, 1 deal together
- [DI Technology](https://shizune.co/investors/profile/divc) — VC Fund, 1 deal together

## About Afiniti

VC Fund · Hamilton, Bermuda

Afiniti is a multinational applied artificial intelligence company. Afiniti uses AI and machine learning to identify and predict subtle, valuable patterns of human behavior to better pair customers and employees. Pairing in this way results in higher quality interpersonal interactions and drives precisely measurable increases in customer lifetimevalue for enterprises.Today, Afiniti has over 200 patents and is generating billions in economic value for our clients across 18 countries. We serve clients across a wide variety of industries, including telecommunications, pay TV, insurance, financial services, healthcare, and hospitality, and deliver precisely measurable value to global enterprises.

5 contacts available at Afiniti.

| Name | Title | Profile |
| --- | --- | --- |
| Peter Bonfield | Board Advisor | https://shizune.co/investors/profile/peter-bonfield |
| Caroline Mehta | Chief Legal Officer | — |
| Chris Farmer | Chief Marketing Officer | — |
| Hassan Afzal | CTO | — |
| John Birrer | Chief of Staff to the CEO | — |

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## Featured in investor lists
- [Artificial intelligence Angel Investors in Germany](https://shizune.co/investors/artificial-intelligence-angel-investors-germany)

## FAQ

### What does Peter Bonfield invest in?

Peter Bonfield invests primarily in Software and Artificial Intelligence startups, most often at Series A stage. Most of the 2 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Peter Bonfield?

Public channels for Peter Bonfield include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Peter Bonfield last invest?

The most recent investment recorded for Peter Bonfield closed in Jul 2022. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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