# Pete Ellis

> Pete Ellis is a seed investor backing B2B, E-Commerce and Agriculture. See 1 investment, round sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Total investments: 1
- Last investment: May 2014
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/peter-ellis/0/126/a3

Pete Ellis is a seed investor focused on B2B and E-Commerce. Pete Ellis, chairman and CEO of SpaFinder® Wellness, has devoted his career to creating better experiences for consumers. As one of the largest auto dealers in the western U.S., he pioneered consumer-friendly policies in the sale of new and used automobiles. In 1994–95, he launched the first automotive buying and research website,Autobytel.com, effectively revolutionizing an entire industry. Using technology to make pricing and inventory transparent, his visionary marketing platform became the basis for every commercially viable automotive website in existence.After taking Autobytel public in 1999, he formed Jubilee Investments, which became the majority shareholder of SpaFinder. Under his leadership, the company has been transformed from a niche spa information company to the world’s largest spa and wellness marketing and media channel. In 2007, Pete also founded SpaBooker (which became GramercyOne), a leading provider of cloud-based management and marketing solutions.Pete is a founder and Chairman Emeritus of the Global Spa & Wellness Summit. His Internet technology innovations are part of the Permanent Research Collection at the Smithsonian National Museum of American History.

## Contacts

5 contacts available for Pete Ellis: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/pete-ellis?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| B2B | 1 | 100% |
| E-Commerce | 1 | 100% |
| Agriculture | 1 | 100% |
| Marketplace | 1 | 100% |
| Construction | 1 | 100% |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Machinio | Machinio.com is a search engine for buying and selling used industrial equipment and machinery. We’ve created the most comprehensive marketplace of its kind—covering metalworking, construction and agricultural machinery. We currently deliver more than 1.25 million listings via our unique platform, making us the most comprehensive resource forused machinery. Machinio helps hundreds of thousands of buyers every month find the equipment they need at the price point they can afford. We do this by connecting them with thousands of sellers from around the world. From the U.S. to Russia to Singapore, we make it easy to locate and purchase everything from lathes to bulldozers to tractors and everything in between. | $1M | Seed | May 05, 2014 | http://www.machinio.com |

1 of 1 investments shown.

## Co-investors
- [Elevation Partners](https://shizune.co/investors/profile/elevation-partners) — VC Fund, 1 deal together
- [(ERA) Entrepreneurs Roundtable Accelerator](https://shizune.co/investors/profile/er-accelerator) — VC Fund, 1 deal together
- [Maxfield Capital](https://shizune.co/investors/profile/maxfield-capital) — VC Fund, 1 deal together

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## FAQ

### What does Pete Ellis invest in?

Pete Ellis invests primarily in B2B, E-Commerce and Agriculture startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Pete Ellis?

Public channels for Pete Ellis include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Pete Ellis last invest?

The most recent investment recorded for Pete Ellis closed in May 2014. Shizune tracks 1 investment in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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